Digital media marketing strategy for Coca Cola

Coca-Cola:
Coca-Cola is 131 years old. Coca-Cola was established
in 1892 in the United States of America. Since then,
coco cola has done a lot of campaigns and its brand is
spread all over the world.

Objective:
Coca-Cola is a very well flourished brand globally.
Now coca cola is coming to market with a new
campaign which is called ‘yeh toh mera wala coke hai’.
The motive of this campaign is to give a bit of boost
and encouragement for their adventures and it has a
marvelous tagline for that is ‘coke utha aur kar daal’.
The tagline itself is self-explanatory and people should
take initiative and make the most of every moment.

Advertising the campaign on YouTube and Twitter:

YouTube:
These days on YouTube, YouTube shorts are very viral
and a means that reaches a larger spectrum of
audiences. So, we can create short videos of our
campaign ‘Yeh Toh Mera Wala Coke Hai’.
We can also post ads on YouTube and with the help of
our creativity we can design the ads according to our
Indian audience.
Eg:
Scene 1: There is a group of friends on a trip they are
playing truth and dare. One friend gets a dare of going
skydiving. He agrees to the dare.
Scene 2: the guy is getting ready for skydiving and
boarding the plane
Scene 3: just before he is about to jump from the plane,
he is a bit scared and nervous about the jump so one of
his co-passengers offers him coca cola saying our
tagline ‘Coke Utha Aur Kar Daal’.
Scene 4: he takes a sip of the coca-cola and yells right
after jumping ‘Yeh Toh Mera Wala Coke Hai’.

The commercial ends with this by giving the message

that coca-cola is a perfect drink for adventure and fun.
This campaign also shows that coca-cola is not just a
sweet warm drink at home, but it can also be drunk on
an adventure.
Twitter:
Coca Cola: #YehTohMeraWalaCokeHai
This campaign is designed to change the perspective of
people for coca cola. We can create short videos and put
them online for people to see and relate to the
campaign. We can also put up a tweet about us setting
up stalls in some cities and the first two people to get to
the stalls will be given tickets to a high-profile concert.
We can also collaborate with a celebrity to be present
near our stalls as a surprise. This campaign will surely
be a success when it will hit the market.
#fresh#cool#mykindofdrink#love#soda#cocacolalife
#elated#adventure#fun#engery#booast,etc.
Other marketing strategies could be:
We can talk about the quality and also give out more
interesting advertisements as well.
We have also seen coca cola as a chill and sweet sort of
cold drink but this campaign will change its image as a
soft drink. So that people can know that it can be used
as a little boost of encouragement when they are not
sure about something by still making it a fun adventure.