TUGAS MATAKULIAH

Manajemen Strategik
Program MM FEB Unpad

Sumber:
Buku Manajemen Strategik
Penulis Popy Rufaidah
Edisi Pertama, Cetakan ketiga, Tahun 2014
Penerbit Humaniora

popy.rufaidah@unpad.ac.id 1
Komponen
A

Analisis Kinerja &

Postur Strategik

popy.rufaidah@unpad.ac.id 2
 KOMPONEN'MATERI'PRAKTIKA' HALAMAN'
LEMBAR'KERJA'

A.1.'Analisis'Kinerja'&'Postur'Strategik' Hal'7'

!!!!!!!!!A.1.1.!Penjelasan!Situasi!Saat!Ini! Hal!7!

!!!!!!!!!A.1.2.!Analisis!Kinerja!Keuangan!Perusahaan! Tabel.1,!Hal!8<9!

!!!!!!!!!!!!!!!!!!!!1.2.1.!Interpretasi!Kinerja!Keuangan<1:!Liquidity!Ratio! Tabel.2,!Hal!10!

!!!!!!!!!!!!!!!!!!!!1.2.2.!Interpretasi!Kinerja!Keuangan<2:!Leverage!Ratio! Tabel.3,!Hal!11!

!!!!!!!!!!!!!!!!!!!!1.2.3.!Interpretasi!Kinerja!Keuangan<3:!Activity!Ratio! Tabel.4,!Hal!12!

!!!!!!!!!!!!!!!!!!!!1.2.4.!Interpretasi!Kinerja!Keuangan<4:!Profitability!Ratio! Tabel.5,!Hal!13!

!!!!!!!!!!!!!!!!!!!!1.2.5.!Interpretasi!Kinerja!Keuangan<5:!Book!to!Market!Ratio! Tabel.6,!Hal!14!

!!!!!!!!!A.1.3.!Strategic!Posture! Hal!15!
!!!!!!!!!!!!!!!!!!!!!1.3.1.!!Current!Vision! Hal!15!

!!!!!!!!!!!!!!!!!!!!!1.3.2.!!Current!Mision! Hal!15!

!!!!!!!!!!!!!!!!!!!!!1.3.3.!!Current!Objectives! Hal!15!

!!!!!!!!!!!!!!!!!!!!!1.3.4.!!Current!Strategies! Hal!15!

!!!!!!!!!!!!!!!!!!!!!1.3.5.!!Current!Policies! Hal!15!

!!!!!!!!!!A.1.4.!Corporate!Governance,!Business!Ethics!&!CSR! Hal!15!
! !!!!!!!!!!!!!!!!!1.4.1.!Corporate!Governance!(Board!of!Directors!&!Top!Mgt)! Hal!15!

!!!!!!!!!!!!!!!!!!!!!!1.4.2.!Business!Ethics!&!Code!of!Conduct! Hal!15!

!!!!!!!!!!!!!!!!!!!!!!1.4.3.!CSR' Hal!15!
! popy.rufaidah@unpad.ac.id 3
Komponen
A

Analisis Lingkungan
[SWOT ANALYSIS]

popy.rufaidah@unpad.ac.id 4
KOMPONEN'MATERI'PRAKTIKA' HALAMAN'
LEMBAR'KERJA'

A.2.'Analisis'Lingkungan'Internal' Hal'16'
!!!!!!!!!A.2.1.!Analisis!Fungsi!Bisnis! Hal!16!
!!!!!!!!!!!!!!!!!!!!!2.1.1.!Marketing! Hal!17!

! Tabel.7,!Hal!17!

!!!!!!!!!!!!!!!!!!!!!2.1.2.!Finance! Hal!17!
!!!!!!!!!!!!!!!!!!!!!2.1.3.!Operation! Hal!17!
!!!!!!!!!!!!!!!!!!!!!2.1.4.!HRM! Hal!18!

!!!!!!!!!!!!!!!!!!!!!2.1.5.!Management!Information!Systems! Hal!18!
!!!!!!!!!!!!!!!!!!!!!2.1.6.!Fungsi!bisnis!lainnya! Hal!19!

'''''''''''''''''''''Integrasi'pada'Tabel'IFAS:'Kekuatan'''''''' Tabel.8,Hal!19!

'''''''''''''''''''''Integrasi'pada'Tabel'IFAS:'Kelemahan! Tabel.9,Hal!20!
!!!!!!!!!A.2.2.!Value!Chain!Analysis! Hal!20!
!!!!!!!!2.2.1.!Primary!Activities!&!Support!Activities! Tabel.10,Hal!21!

1. Inbound!Logistics! Tabel.10,Hal!21!
2. Operations! Tabel!11,Hal!21!

3. Outbound!Logistics! Tabel!12,Hal!22!

4. Marketing!and!Selling! Tabel!13,Hal!22!
5. Services! Tabel!14,Hal!23!
!!!!!!!!!!!!!!!!!!!!!2.2.2.!Value!Chain!Analysis!(Kompilasi)! Tabel!15,Hal!24!

A.2.3.!Tangible!Intangible!Resources!&!Organisational!!!!!!!!!!!!! Tabel!16,!Hal!23!
!!!!!!!!!!!!!!!!!!!!!Capabilities!Analysis!!
! popy.rufaidah@unpad.ac.id 5
A.3.$Analisis$Lingkungan$Eksternal$ Hal$26$
!!!!!!!!!A.3.1.!Analisis!Lingkungan!Makro!(Remote&Environment)! Hal!26$
!!!!!!!!!!!!!!!!!!!!!3.1.1.!Lingkungan!Politik!&!Regulasi! Hal!26!
!!!!!!!!!!!!!!!!!!!!!3.1.2.!Lingkungan!Ekonomi! Hal!26!

!!!!!!!!!!!!!!!!!!!!!3.1.3.!Lingkungan!Sosial!&!Budaya! Hal!27!
!!!!!!!!!!!!!!!!!!!!!3.1.4.!Lingkungan!Teknologi! Hal!27!
!!!!!!!!!!!!!!!!!!!!!3.1.5.!Lingkungan!Lainnya!(Ekologi)! Hal!28!

$$$$$$$$$$$$$$$$$$$$$Integrasi$pada$Tabel$EFAS$,$Peluang$$$$$$! Tabel!17,!Hal!28!
$$$$$$$$$$$$$$$$$$$$$Integrasi$pada$Tabel$EFAS$,$Ancaman$$$$$$$ Tabel!18,!Hal!29$
$$$$$$$$$$A.3.2.!Analisis!Lingkungan!Mikro!(Task&Environment)! Tabel!19,!Hal!31$

!!!!!!!!!!!!!!!!!!!!!3.2.1.!Customers&(Market)&Analysis! Gambar!1,!Hal!
30$

! Tabel!19,!Hal!31$
!!!!!!!!!!!!!!!!!!!!!3.2.2.!Competitors&(Industry)&Analysis! Hal!32$
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1.!Industry&Analysis! Tabel!20,!Hal!33!

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!2.!Strategic&Groups! Gambar!2,!Hal!
34!

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!3.!Key&Success&Factors&Analysis!(KSFA)! Tabel!21,!Hal!35!
!!!!!!!!!!!!!!!!!!!!3.2.3.!Collaborator!(Suppliers)!Analysis! Gambar!3,!Hal!
36!
1. Supply!Chain!Analysis! Tabel!22,!Hal!36!

2. Industry!Value!Chain!Analysis! Gambar!4,!Hal!
38!

$ Tabel!23,!Hal!36!
!
popy.rufaidah@unpad.ac.id 6
A.4.$Analisis$Situasional$Perusahaan$ Hal$39!

!!!!!!!!A.4.1.!Strategic!Factors!Analysis!Summary! Tabel!24,!Hal!39!
!!!!!!!!A.4.2.!Review!of!Mission!and!Objectives! Hal!40!
!

popy.rufaidah@unpad.ac.id 7
Komponen
B

Perencanaan (Formulasi) Strategi

popy.rufaidah@unpad.ac.id 8
 KOMPONEN'MATERI'PRAKTIKA' HALAMAN'LEMBAR'
KERJA'

B.1.'Pemetaan'Strategi'Perusahaan' Hal'40'

'''''''''1.1.#Strategi#Korporasi# Hal#40'
#########1.1.1.#Growth#/#Expansion#Strategy# Gambar#4,#Hal#41#

# Tabel#25,#Hal#41#

# Tabel#26,#Hal#42#

# Tabel#27,#Hal#42#

#########1.1.2.#Delay#/#Stability#Strategy# Tabel#28,#Hal#42#

''''''B.1.1.3.#Retrenchment#Strategy# Tabel#29,#Hal#43'

B.1.2.'Bisnis'Strategi' Hal'43'

#####################1.2.1.#Review#Unit#Bisnis#Strategis# Hal#43#

#####################1.2.2.#Review#Strategi#Generik#(Porter)# Hal#43#

''''''''''''''''''''''1.'Competitive'Strategy'(Porter)' Hal'44'

##########################a.#Bentuk#Business'Strategy# Tabel#30,#Hal#44#

##########################b.#Bentuk#Competitive'Tactics# Tabel#31,#Hal#44#

''''''''''''''''''''''2.'Cooperative'Strategy' Tabel#32,#Hal#45#

'''''''''B.1.3.'StrategI'Fungsional'' Hal'45'

######################1.3.1.#Marketing#Strategy## Tabel#33,#Hal#45R46#

######################1.3.2.#Financial#Strategy## Tabel#34,#Hal#46R47#
######################1.3.3.#Operation#Strategy## Tabel#35,#Hal#47#

######################1.3.4.#Strategy#in#HRM' Tabel#36,#Hal#48#

''''''''''''''''''''''1.3.5.#Other#Functional#Strategy' Tabel#37,#Hal#48'
#

popy.rufaidah@unpad.ac.id 9
B.2.$Penentuan$Alternatif$Strategi$ Hal$49$
!!!!!!!!!2.1.!BCG!Matrix:! Hal!49!
!!!!!!!!!!!!!!!!!2.1.a.BCG!Matrix!3!Orisinal! Gambar!5,!Hal!49!
!!!!!!!!!!!!!!!!!2.1.b.BCG!Matrix!3!Modifikasi! Gambar!6,!Hal!50!

!!!!!!!!!2.2.!GE!Matrix!:! Hal!51!
!!!!!!!!!!!!!!!!!2.2.a.GE!Matrix!3!Orisinal$ Gambar!7,!Hal!51!
!!!!!!!!!!!!!!!!!2.2.b.GE!Matrix!3!Modifikasi$ Gambar!8,!Hal!52!

$$$$$$$$$2.3.!TOWS!Matrix! Gambar!9,!Hal!53!
B.3.$Alternatif$Strategi—pro$and$contra$ Tabel!38,!Hal!54!
B.4.$Ranking$Strategi$Terpilih$$ Tabel!26,!Hal!54!

B.5.$Integrasi$Strategi$pada$Keuangan$ Tabel!27,!Hal!55$
!

popy.rufaidah@unpad.ac.id 10
Komponen
C

Implementasi Strategi

popy.rufaidah@unpad.ac.id 11
 KOMPONEN'MATERI'PRAKTIKA' HALAMAN'
LEMBAR'KERJA'

C.1.'Organisasi'Pelaksana'Program' '

!!!!!!!!C.1.1.!Organisation!Chart! Hal!56!
!!!!!!!!C.1.2.!Job!description! Hal!56!

!!!!!!!!C.1.3.!Types!of!cross!functional!team' Hal!56!

C.2.'Penjadualan'Pelaksanaan'Program' '
!!!!!!!!C.2.1.!Programs!to!be!implemented! Tabel!41B43,!Hal!
56B60!
!!!!!!!!C.2.2.!People/department!responsible!to!implement!programs' Tabel!41B43,!Hal!
56B60!

!!!!!!!!C.2.3.!Budget!(proposed!budget!for!each!program)! Tabel!44B45,!Hal!61!

!!!!!!!!C.2.4.!Procedures!(SOP!of!implemented!program)! B!
!

popy.rufaidah@unpad.ac.id 12
Komponen
D

Evaluasi & Pengendalian Strategi

popy.rufaidah@unpad.ac.id 13
 KOMPONEN'MATERI'PRAKTIKA' HALAMAN'LEMBAR'
KERJA'

D.1.'Pengukuran'Kuantitatif' '

!!!!!!!!!D.1.1.!Indikator!Kinerja!Marketing! Hal!62!

!!!!!!!!!D.1.2.!Indikator!Kinerja!Operation! Hal!62!

!!!!!!!!!D.1.3.!Indikator!Kinerja!HRM! Hal!62!

!!!!!!!!!D.1.4.!Indikator!Kinerja!Keuangan! Hal!62!

D.2.'Pengukuran'Kualitatif' '

!!!!!!!!!D.2.1.!Survey!Kepuasan!Pelanggan! Hal!62!

!!!!!!!!!D.2.2.!Survey!Kepuasan!Karyawan! Hal!62!

!!!!!!!!!D.2.3.!Survey!Lainnya! Hal!62!

D.3.'Balance'Score'Card' Gambar!10,!Hal!63!

'''''''''D.3.1.!Perspektif!Perusahaan!(Keuangan)! Tabel!46,!Hal!63!
!!!!!!!!!D.3.2.!Perspektif!Eksternal!(Pelanggan)! Tabel!46,!Hal!63!

!!!!!!!!!D.3.3.!Perspektif!Internal!(Proses!Bisnis!Internal)! Tabel!46,!Hal!63!

!!!!!!!!!D.3.4.!Perspektif!Pembelajaran!&!Pertumbuhan! Tabel!46,!Hal!63!
!
popy.rufaidah@unpad.ac.id 14