STUDY OF TRACTOR FINANCING OF KOTAK

MAHINDRA BANK

OUTLINE OF PROJECT WORK

SUBMITTED BY
Mr.Ashutosh Mukunda Lande
(REG. NO.: MBA-P/21/17)

PROJECT GUIDE

Dr.S.S.Bhosale

SUBMITTED TO

MASTER OF BUSINESS ADMINISTRATION (AGRICULTURE) COLLEGE

OF AGRICULTURE, PUNE.

MAHATMA PHULE KRISHI VIDYAPEETH, RAHURI.

(2023)
 OUTLINE OF PROJECT WORK

1. Name of the Student Mr. Ashutosh Mukunda Lande

2. Registration No. MBA-P/21/17

3. Degree. MBA (Agri.)

4. Center of P.G. Education College of Agriculture, Pune-5

5. Department &Discipline MBA (Agri.)

6. Name of Project Guide Dr. S.S.Bhosale

Title of Project Work: STUDY OF TRACTOR FINANCING OF KOTAK MAHINDRA

7. Name of Industry: KOTAK MAHINDRA BANK PVT

LTD , PUNE

8. Objectives:
1. To Study finance strategies of KOTAK MAHINDRA BANK
2. To study various Financial methods and channels used by KOTAK MAHINDRA
BANK
3. To study loan sanctioning procedure
4. To study Documentation
5. To find out target customers
6. To study the challenges in financing of tractor loan Products.

9. Introduction:

“KOTAK MAHINDRA BANK “was founded by Hon. Uday S Kotak in the year 1985
Established in 1985, Kotak Mahindra group is one of India's leading financial services
conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the
group's flagship company, received banking license from the Reserve Bank of India (RBI),
becoming the first non-banking finance company in India to convert into a bank - Kotak
Mahindra Bank Ltd. (KMBL).
Effective April 1, 2015, ING Vysya Bank Ltd has merged with Kotak Mahindra Bank Ltd
creating a Rs 2 trillion institution (consolidated). The merged entity – Kotak
 Mahindra Bank Ltd. has a significant national footprint of 1,250+ branches and 1,900+
ATMs spread across 640+ locations, affording it the capacity and means to serve even
better.
The Bank has three Strategic Business Units catering to retail and corporate customers
across urban and rural India.
Mission –
To best Understand needs of the customers and to deliver Customized pragmatic solutions
across multiple platforms
To create an ethos of trust across all constituents adhering to high standards of finance
To give pepole a perspective that is universal as well as unique
To provide workd class financial services

Company Information:

Company Name KOTAK MAHINDRA BANK

Company Status Active

Registration Number

Company Category

Class of Company Private

Year of Incorporation 1985

Age of Company 38 years

Activity Tractor and vehicle finance and refinance

 12. Research methodology

1. Location of company Office: Kotak Mahindra Bank ltd

3 signet house Alandi road,Yerwada pune 411006
2. Location of Study: Pune.

3. Method of Data Collection:

i. Primary data –Primary data will be collected with the help of

Personal interaction with the owners, retailers and suppliers.

4. Secondary data – Secondary data will be collected from

company data base and company records

5. Selection of Sample Size:

6. Data Analysis Methods: Collected data will be analysed

and represented in graphical
and tabular form.

13. Project Schedule:

Sr. No. Project Scheduling From To

1. Training Period (60 Days)

Data Collection

2. i) Primary Data

ii) Secondary Data

3. Data analysis
4. Groundwork of project
report and PowerPoint
Presentation
Report writing and report
5.
Submission
 14. References:

15. Facilities Require:

The facilities such as computer along with internet available in the Department
of MBA (Agri.) and library of Agriculture College, Pune will be used for reviewing the literature
related to the project.

Place: Pune (Mr. Ashutosh Mukunda Lande)

Date: / / 2022 (MBA-P/21/17)

Students Advisory Committee

PARTICULAR NAME SIGN

Project Guide/
Dr.S S.Bhosale
Chairman

Member

Member
Member