Course : Diploma in Business Management

Module Code : Unit_06

Module : Business Communication

6 Hours

1. State if the following statements are true or false.

a. Not all communication event has a source (False)

b. Sender can also be called as the transmitter in the communication process because
decoding is done by the transmitter. (True)
c. Decoding is the process of interpreting the message. (True)
d. Communication that uses language as a mean is known as verbal communication.
(True)
e. Writing a letter is a nonverbal communication method. (False)
f. Panel discussions can be considered as “oral communication”. (True)
g. Appreciative listening is also known as “critical listening” (True)
h. Our dress code is an example of non-verbal communication. (False)

2. Identify the elements of the communication process and briefly define them.
Sender- the person who transmits/send the message.
Receiver- the person who receives the message.
Encode- the process of converting the information that has to be sent into the format which the
receiver can understand.
Channel- the medium through which the encoded message is transferred.
Decoding- the process of interpreting the information transmitted to the receiver.
Feedback- a reply to the sender.
Noise- A interference during the process of communication.
3. List down three advantages of oral communication.
Flexibility
Saving money
Time saving

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4. Name three examples of nonverbal communication.
Body language
Facial expression
Visual diagrams

5. Differentiate listening and hearing.

Listening Hearing
Listening is active Hearing is involuntary
Requires potential, practice and being alert. Happens accidental
Listening requires focused involvement. Hearing happens effortless
Listening involves both mind and body Involves only ears

6. List down three disadvantages of oral communication.

Having no legal validity
Emotional
Having problems for distance people.

7. Explain the importance of internal communication for a business.

Internal communication within the organization can solve the problems that exist within the
organization as well as it helps for the communication of managers with 1 st line employees to
understand and guide if they have problems with the current business activities. The decision-
making process within the organization become more efficient due to the internal communication
carried out within the organization.

8. List down barriers of effective listening.

Interrupting
Misunderstanding
Distractions
Faking attention
Noise
Excessive talking

9. List down barriers of effective communication.

Fear
Misunderstanding Having no proper medium
Prejudice
Faking attention
Distraction

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10. Name three disadvantages of non-verbal communication.

having long conversation is not possible.
Lack of formality
Lacking a proper explanation

11. List down three internal communication tools used in organizations and provide different
instances they are being used.
Mails
Board meetings
Conference calls
12. Name and explain three main direction that communication happens using practical examples.
You may use a diagram to illustrate.
Vertical communication- an employee survey summarized for the board of directors
Communication from managers to subordinates, from shop floor workers to supervisors, from
the CEO to the whole management and employees.
Horizontal communication- sales managers for different regions circulate details of potential
customers to each other and allocate based on the customer location or accounting staff in
different departments share information to help prepare the annual budget on a consistent
basis
Diagonal communication- interdepartmental communication to plan on a new project

13.Explain the role of social media in external business communication.

Expansion and the growth of the business
Helps to the promote the business among a large set of people

14. Critically evaluate the usage of written communication methods compared to oral communication
using a range of examples.

When it comes to written communication, we can have a proof/evidence for the things that’s been
said.
More efficient to a business organization.

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