UNIVERSITI KUALA LUMPUR

MALAYSIAN INSTITUTE OF
MARINE ENGINEERING AND TECHNOLOGY

TECHNOPRENEURSHIP ( WBB 20103 )

FEBRUARY 2023

BUSINESS PLAN

GROUP MEMBERS ID NUMBER

THARANITARAN S/O KALIDASS 56217122081

MUHAMMAD AQIL SUFI BIN MOHD AZILAH 56217122103

NAZRIN SHAH RAHMATULLAH BIN ABDUL RAHMAN 56217122108

HANANI

MOHAMAD AJWAD BIN MOHAMAD ROFA’I 56217122095

MUHAMMAD NAZMI BIN MD AZIZAN 56217122090

 HIGH AIMS TUITION CENTRE

Owned by:

 THARANITARAN S/O KALIDASS - 56217122081

 MUHAMMAD AQIL SUFI BIN MOHD AZILAH -56217122103
 NAZRIN SHAH RAHMATULLAH BIN ABDUL RAHMAN - 56217122108
 HANANI
 MOHAMAD AJWAD BIN MOHAMAD ROFA’I - 56217122095
 MUHAMMAD NAZMI BIN MD AZIZAN - 56217122090

Location :

Universiti Kuala Lumpur (MIMET)

Dataran Industri Teknologi Kejuruteraan Marin Bandar Teknologi Maritim
Jalan Pantai Remis, 32000 Lumut, Perak
HIGH AIMS TUITION CENTRE
BUSINESS PLAN
TABLE OF CONTENT

1.0 Executive Summary.............................................................................................................5

2.0 Introduction.........................................................................................................................6
2.1 Name of Business.............................................................................................................6
2.2 Industry Overview............................................................................................................6
2.2.1 General overview.......................................................................................................6
2.2.2 Our position in industry.............................................................................................7
2.2.3 The competition.........................................................................................................7
2.2.4What makes us unique................................................................................................7
2.3 Location of Business........................................................................................................7
2.4 Date of Comencement......................................................................................................7
Factors Influencing choice of business...................................................................................8
3.0 Business Plan Purpose..........................................................................................................8
4.0 Business Potential................................................................................................................8
5.0 Background of Business..................................................................................................9
6.0 Administration Plan...........................................................................................................13
6.1 Introduction to the organisation......................................................................................13
6.2 Organizational chart.......................................................................................................15
6.3 List of administration personnel.....................................................................................16
6.4 Job Description...............................................................................................................16
6.5 Remuneration table.........................................................................................................17
6.7 Administration budget....................................................................................................18
7.0 Marketing Plan...................................................................................................................18
7.1 Target Market.................................................................................................................19
7.2 Market Size.....................................................................................................................19
7.3 Competition....................................................................................................................19
7.4 Sale Forecast...................................................................................................................20
7.5 Marketing Strategies.......................................................................................................21
7.6 Marketing Budget...........................................................................................................21
8.0 Operational Plan.................................................................................................................22
8.1 Process Flow Chart.........................................................................................................22
8.2 Unit Output/ Hours of Operations..................................................................................22
8.3 Material Requirements...................................................................................................22
8.4 List of Workers...............................................................................................................23
8.5 List of Equipment...........................................................................................................23
8.6 Location..........................................................................................................................23
8.7 Operation Overhead........................................................................................................23
8.8 Operational Budget.........................................................................................................23
8.9 Plan/ Office layout..........................................................................................................25
Conclusion................................................................................................................................26
Reference..................................................................................................................................26
Appendices...............................................................................................................................27
1.0 Executive Summary

High Aims Tuition Centre was created in 2023 with a single goal in mind: to provide
extra coaching to the students so that they are prepared for examinations. Our service was
established on the principle of serving education for students needs by helping strengthen subject
comprehension, boost confidence, and build important learning skills. As a result, High Aims
Tuition Centre is a one-stop Centre with the goal of expanding our service to include a wide
range of education service. The gadgets in our company logo represent the method of learning,
which is 100% online learning from everywhere.

Tharanitaran, Muhammad Aqil Sufi, Nazrin Shah, Hanani, Nazmi and Ajwad started
High Aims Tuition Centre while studying at UniKL MIMET. Dataran Industri Teknologi
Kejuruteraan Marin Bandar Teknologi Maritim Jalan Pantai Remis, 32200 Lumut, Perak is the
company's official headquarters. Our service refers to an environment where students study a
digital-based curriculum taught by instructors that lecture online via video or audio.

The top-level management of this company consist of as shown below:

1. Tharanitaran as the CEO Manager

2. Muhammad Aqil Sufi as the Financial Manager
3. Nazrin Shah as the Marketing Manager
4. Hanani as the Operational Manager
5. Mohamad Ajwad as the HR Manager
6. Muhammad Nazmi as the Training & Development Manager

Currently, our service is a one-to-one tuition where tutor and student are not in the same
room, or even the same continent that give education to secondary students by online. We feel
we can compete successfully in this business because our top-level management team has
diverse experience in their respective fields, and we have excellent networking. People who are
looking for an online tuition for their secondary school children at a cheap price with better
service are our main target clients. Our service is currently available for gender at RM 30 for per
subject.

We've devised marketing tactics to bring our service in front of the right people. To
compete with others in this industry we set premium prices and supply a variety of high-quality
different types of audios and videos of learning based on students’ requests. All of our promotion
techniques were designed to increase client demand, and our promotional mix is as follows:

1. Optimization for search engines

2. Marketing on social media

3. Service promotion

Finally, we will make every effort to improve our monthly income and to fulfil our client’s
wishes.

2.0 Introduction 
2.1 Name of Business
High Aims Tuition Centre is the name of our company. We are the management who find
tutors that give education to secondary students by online. Tutors will teach the students by using
gadgets that we provided them. Tutors are part of the retail industry, which has experienced
growth and changes over time.

2.2 Industry Overview

2.2.1 General overview
While countries are at different points in their COVID-19 infection rates, worldwide
there are currently more than 1.2 billion children in 186 countries affected by school closures due
to the pandemic. With this sudden shift away from the classroom in many parts of the globe,
some are wondering whether the adoption of online learning will continue to persist post-
pandemic, and how such a shift would impact the worldwide education market. Even before
COVID-19, there was already high growth and adoption in education technology, with global
edtech investments reaching US$18.66 billion in 2019 and the overall market for online
education projected to reach $350 Billion by 2025. Whether it is language apps, virtual tutoring,
video conferencing tools, or online learning software, there has been a significant surge in usage
since COVID-19.

2.2.2 Our position in industry

Our service is a one-to-one tuition where tutor and student are not in the same room, or
even the same continent that give education to secondary students by online. People who are
looking for an online tuition for their secondary school children at a cheap price with better
service are our main target clients. Our service is currently available for gender at RM 30 for per
subject. We feel we can compete successfully in this business because our top-level management
team has diverse experience in their respective fields, and we have excellent networking.

2.2.3 The competition

Our competitors in this industry are SkillShare whom has creative teaching skills through
online, FutureLearn whom offers cheap price and Udemy that provides online learning in
different languages.

2.2.4 What makes us unique

Utilizing our service is a simple process. Clients can approach us via WhatsApp, direct
message on Instagram, and we will walk them through the process of booking a slot and paying
us. We were aware that not all our clients can pay fully before their slot. So, we fix this problem

by directing our clients to pay by installment, where they can pay small sums of money at
regular intervals over a period of time, rather than paying the whole amount at once. We can
offers clients to buy the copy of recorded session by online or directly to their homes, and cash
on delivery is also an option. One of the advantages of hiring our firm is that we can negotiate
with the client's difficulty. If clients have a limited budget, we will endeavor to save as much
money as possible while still meeting their expectations. In the future, we hope to open a Shoppe
account to reach more clients.

2.3 Location of Business

UniKL MIMET is where we do business. Since we, the partners, are still continuing at
UniKL MIMET, our official headquarters is Dataran Industri Teknologi Kejuruteraan Marin
Bandar Teknologi Maritim Jalan Pantai Remis, 32200 Lumut, Perak.
2.4 Date of Comencement
Our service has begun operations on March 1, 2023, which is the date we chose to start
our service and business.

2.5 Factors Influencing choice of business

The low promotion price of the service, combined with the possibility of making a good
profit, influenced our decision to start this service. Second, the flexibility of working hours drew
us to this firm because we are students and can manage our time accordingly. Online learning
were in high demand since, in accordance with Covid-19, everyone was required to stay at home
for safety purpose. The scope of business operation is small enough that it is easy to handle. We
had expertise of beginning a business as Technopreneurship students, which was one of the
reasons that influenced our choice of service.

3.0 Business Plan Purpose

This business plan is a written document that serves as a blueprint and roadmap for a
prospective business venture. We cannot dispute the importance of financial, marketing,
administrative, and operational aspects in the development of a business by creating a business
plan. In this company, we use this business plan to carefully examine all of the elements,
beginning with the most basic, such as marketing. We will know from the start who our target
clients are and where the best place is to attract clients. We prepared this business plan by listing
the company's plans and tactics to achieve the company's goals. In this company, we regard the
business plan as the essential resource for us in carrying out all our company's tasks.
4.0 Business Potential
Name of business High Aims Tuition Centre

Business address UniKL MIMET, Dataran Industri Teknologi

Kejuruteraan Marin Bandar Teknologi
Maritim Jalan Pantai Remis, 32200 Lumut,
Perak.

Correspondence address No 1111, Jalan Satu, Nakhoda Bestari Jalan

Pantai Remis, 32200 Lumut, Perak.

Telephone number 019-7901517

Form of business Partnership

Main activity Providing Service

Date of commencement of business 1st March 2023

Name of bank CIMB

Bank account number 7066204560 (THARANITARAN)

TABLE 1: BUSINESS POTENTIAL

5.0Background of Business
Our company has 4 shareholders. Because our company is still new and for now, we do
not hire any employees. This is also because we can still afford it control all processes.

CEO MANAGER

THARANITARAN A/L KALIDASS

24 years old

Identity card number 991017-08-5427

Permanent address No 348, Jalan Bukit 15, Bukit Jana, 34600 Kamunting, Perak

Correspondence No 1111, Jalan Satu, Nakhoda Bestari Jalan Pantai Remis,

address 32200 Lumut, Perak.

Telephone number 019-7901517

Date of birth 17 October 1999

Email tharanitaran01@s.unikl.edu.my

Academic qualification Bachelor of Marine Engineering Technology with Honours

(Malaysian Institute of Marine Engineering Technology,
UniKL)

Skills  Team leadership

 Good with organization and problem solving
 FINANCIAL MANAGER

MUHAMMAD AQIL SUFI BIN MOHD AZILAH

24 years old

Identity card number

Permanent address

Correspondence address No 1111, Jalan Satu, Nakhoda Bestari Jalan Pantai Remis,
32200 Lumut, Perak.

Telephone number

Date of birth

Email

Academic qualification Bachelor of Marine Engineering Technology with Honours

(Malaysian Institute of Marine Engineering Technology,
UniKL)

Skills  High Operating Skills in Computer

 Strategic Planning
 MARKETING MANAGER

NAZRIN SHAH RAHMATULLAH BIN ABDUL RAHMAN

22 years old

Identity card number

Permanent address

Correspondence address No 1111, Jalan Satu, Nakhoda Bestari Jalan Pantai Remis,
32200 Lumut, Perak.

Telephone number

Date of birth

Email

Academic qualification Bachelor of Marine Engineering Technology with Honours

(Malaysian Institute of Marine Engineering Technology,
UniKL)

Skills  Teamwork
 Promoting Skills

OPERATIONAL MANAGER

HANANI
 22 years old

Identity card number

Permanent address

Correspondence address No 1111, Jalan Satu, Nakhoda Bestari Jalan Pantai Remis,
32200 Lumut, Perak.

Telephone number

Date of birth

Email

Academic qualification Bachelor of Marine Engineering Technology with Honours

(Malaysian Institute of Marine Engineering Technology,
UniKL)

Skills  Management Skills

 Attention to Detail
 HR MANAGER

MOHAMAD AJWAD BIN MOHAMAD ROFA’I

22 years old

Identity card number

Permanent address No4, Lorong 24, Kempadang, 25150, Kuantan, Pahang

Correspondence address No 1111, Jalan Satu, Nakhoda Bestari Jalan Pantai Remis,
32200 Lumut, Perak.

Telephone number 0142908165

Date of birth 28 March 2001

Email Mohdajwad01@gmail.com

Academic qualification Bachelor of Marine Engineering Technology with Honours

(Malaysian Institute of Marine Engineering Technology,
UniKL)

Skills  Decision Making

 Organization Skills
 TRAINING & DEVELOPMENT MANAGER

Muhammad Nazmi Bin Md Azizan

22 years old

Identity card number

Permanent address

Correspondence address No 1111, Jalan Satu, Nakhoda Bestari Jalan Pantai Remis,
32200 Lumut, Perak.

Telephone number

Date of birth

Email

Academic qualification Bachelor of Marine Engineering Technology with Honours

(Malaysian Institute of Marine Engineering Technology,
UniKL)

Skills  Teamwork
 Promoting Skills
6.0 Administration Plan
6.1 Introduction to the organisation
The main mission of the service is to make it easier for students, allows them to enjoy a
more flexible schedule, and can allow them to more easily develop their learning skills towards
the examination. Another mission is to sell high quality videos and audios of recorded session to
clients. The service’s vision is to cultivate customer trust in the service given and products sold.

The objective of the service is to serve education for students needs by helping strengthen
subject comprehension, boost confidence, and build important learning skills. The goal is to take
the service to the next level. This network of online classes is believed to be able to be expanded
more widely because the community wants to save time and money.

High Aims Tuition Centre is conducted in the Malaysian Institute of Marine Engineering
Technology, UniKL MIMET which is addressed at Dataran Industri Teknologi Kejuruteraan
Marin Bandar Teknologi Maritim Jalan Pantai Remis, 32200 Lumut, Perak.

Figure 1: UniKL MIMET

 FIGURE 2: MAP

6.2 Organizational chart

CEO
Manager

Financial Marketing HR Training &

Operational Development
Manager Manager Manager Manager Manager

FIGURE 3: ORGANIZATION CHART

6.3 List of administration personnel

Position No. of Personnel

CEO Manager 1
 Financial Manager 1

Marketing Manager 1

Operational Manager 1

HR Manager 1

Training & Development Manager 1

6.4 Job Description

Position Tasks and Responsibilities

CEO Manager  Responsible to make major corporate decisions.

 Managing the overall operations and resource of a
company.
 Ensuring strategic goals are met by setting
operational policies.

Financial Manager  Advise on appropriate business plan.

 Advise on investments, savings, pensions, and
insurance products.
 Help in decision making processes.

Marketing Manager  Responsible for managing the company’s marketing

 initiatives.
 Uses market research and analysis to direct
marketing strategy and planning.
 Report marketing and sales results to financial
officer and manager.

Operation Manager  Managing stock control.

 Managing inventory check.
 Communicating changes in an order process to
relevant parties.

HR Manager  Maintaining work culture.

 Resolving conflicts.

Training & Development  Conducting job evaluation surveys.

Manager  Compiling and presenting information.
 Designing and assessing training programmes.

6.5 Remuneration table

Position Monthly salary (RM)

CEO Manager 100

Financial Manager 100

Marketing Manager 100

Operation Manager 100

HR Manager 100

Training & Development 100

Manager
6.7 Administration budget
Monthly Expenses (RM)

Salary 600

Bill (electric) 200

Rental 120