I.

Project Identification
Project Title: Coffee Bar
Proponent: Leyte Treats of Ethnic Food and Crafts Association
(LeyTEFCA)
Contact Person: [To update]

Project Site: Gazebo, Kasadyaan Park (RTR Plaza) J. Romualdez

St. Tacloban City
Direct Proponent: [To update]
ACP: Provincial Government of Leyte
Budgetary Requirement: Php 350,000
DOLE:

ACP:
ORG.:

II. Executive Summary

LeyTEFCA is a group of micro-entrepreneurs in Leyte who are engaged in food

processing, gifts, decorations and hand caft products. The association wanted to
increase our income by expanding our business to promote the local products in a
trendier way.

Coffee Bar will be the next hang out place in Tacloban City for coffee lovers. With
our locally produced coffee beans and a menu showcasing Leyte delicacies, our
aim is to promote culinary diversity while providing excellent customer service in
our cafe.

Coffee Bar will operate in RTR Plaza Gazebo, Tacloban City, a walking distance
from the University of the Philippines, DILG, DepEd and Sto. Nino SPED Center.
Strategically, there are no nearby cafes or restaurants in this area. The goal is to
cater to both young adults and professionals by having customer-friendly prices.

Currently, LeyTEFCA Souvenir Shop is operating on the said location. Upon

change of business, renovation and equipment costs will be needed to make it
appropriate for the cafe to function hence the budget proposal. We are trying to
avail of the much needed assistance from the national government, particularly
from the Department of Labor and Employment (DOLE), to achieve these
objectives.
 Coffee Bar is expected grow its’ revenue from P10,000 [To update] on it’s first
month of selling to P60,000[To update] on its first year.

[To insert more]

III. Business Description - The Concept

The coffee industry has become quite popular among millenials. Other than the
coffee, most of them enjoy hanging out in cafes for the following reasons:
1. Ambience and aesthetics of the place;
2. Food art or instagram-worthy shots;
3. A peaceful environment to study or read a book;
4. A short escape from the stress of everyday life.

IV. Ownership & Management

Leyte Treats of Ethnic Crafts Association (LeyTEFCA) is an association of small

entrepreneurs that promote food and products that are locally produced in Leyte.
This time, the association is venturing to the coffee industry incorporating their
products to the menu.

Sarah Misagal, a member of LeyTEFCA, will primarily act as the store manager.
Sarah has been with the association for a long time now. She has been an SME
owner and had a lot of experience in national trade fairs.

To reduce staff costing, Sarah will be on the job everyday to supervise and to
ensure good quality of food and service to the customers.

V. External Services

Meriel Irene Misagal will be contracted for the interior design renovation to
transform the souvenir shop into an elegant cafe.

All products that will be sold are goods from Leytefca. Hence, no external party
will be included in the business.

[insert producer for takeout cups/bottles]

VI. Objectives

Leytefca’s objectives on its’ first year of operations is to:

 1. Provide impetus for sustainable and continuing production activities of the
members of the association.
2. Successfully promote Leyte’s local delicacies to their target market;
3. Become the all time favorite cafe for coffee lovers;
4. Turn in profits from the first month of operations and maintain a 15% net margin
and 50% on the third year
5. Ensure repeat of business from customers

VII. Menu and Unique Sales Proposition

The ultimate goal is to showcase Leyte products. Some delicacies will be served
with coffee in a creative and fit for a high-end cafe food presentation. Other food
will be incorporated in the menu. A magazine showcasing other Leyte products
that could not be sold in the cafe will also be available in the counter. Contact
numbers for Leytefca SMEs will be available in the counter as well as the
magazine. These products will also be endorsed in the social media account of
Coffee Bar.

[To insert menu]

VIII. Vision and Mission

[to insert gaddamit]

IX. Location, Pricing and Market Research

RTR Plaza is a strategic location surrounded by schools and offices. From time to
time, provincial events are held in the plaza which makes the area ideal for a cafe
to operate. On top of that, there are no nearby cafes within the immediate area.

Leytefca plans to have young students, young adults and professionals as their
target market. Both young adults and professionals are heavy coffee drinkers
while young students can enjoy the milk and snacks that the cafe will sell in a
very reasonable price.

[To complete in Tacloban. Need to conduct survey re demand of coffee/tea/milk,

edge over existing competition around the area. Insufficient data]

X. Marketing Plan
 Focusing on maintaining excellent service and good quality of the food and coffee
being served, Leytefca intends to ensure that there is proper training to all of the
staff and to maintain fresh supply of the delicacies incorporated in the menu.

To minimize cost. advertising will mostly be done online through the cafe’s social
media accounts. Loyalty cards will also be available on their first purchase to
promote repeat of business.

XI. Equipment Details and Operating Plan

[To research on Espresso Machine, Blenders,Oven, Fridge required in cafes]

Budget
Two full-time baristas will be hired at standard wage. They will be trained
professionally and will be supervised on the store by the store owners. OJTs will
also be accepted.

The cafe will open from 9:00AM - 9:00PM everyday.

XII. Cost

Long- Term Assets

Espresso Machine Idk yet

Blenders (2-3) Idk yet

Oven Idk yet

Refrigerators/Fridge Idk yet

Ice Machine 500?

Cash Register 1,000?

Shelves and Service Counter (For Idk yet

construction)

Tables, Chairs, Furnishings 7,000

Renovation Expenses

Electrical and Lighting Idk yet

Architectural Plan Iday to corrupt lol

 Permits, Pest control(? Idk the term)

WIFI

XIII. Financials Statements

XIV. Sales and Income Projections