CHAPTER I

THE INDUSTRY, THE COMPANY AND ITS PRODUCTS

According to the city government of Kidapawan, the city government provides a

great and widely support in aquaculture in fact last year 2021 the city government had an

intervention to provide these local Tilapia farmers with an easy way to produce processed

food for their tilapia fingerlings and other pellets for livestock as well as fertilizers to

boost production. This served as a response to Covid19 that they are doing these as

measures to assist local farmers and to help maintain food security in the city of

Kidapawan.

K-Siete Tilapia Farm is a business venture that supply and retail the company’s

products of Tilapia fish which are available directly in the farm located in Kidapawan

City. On the other hand, our Tilapia farm supplies provide a wide range variety of

products which are fresh Tilapia fishes straight from the farm, other Tilapia goods like

Dried Tilapia. Our clients can purchase our products directly on the farm. We also

provide a social media platform page like Facebook, we provide the address, contact

number and other details for faster transactions. Furthermore, customers can also place

their orders via email to cater multiple demands for the huge potential market. Moreover,

we also offer deliveries that have extra charges within Kidapawan City and other

neighboring municipalities for customer’s convenience and for urgent orders right

through their doorsteps. The uniqueness of our business is that we offer our fresh

products because we have our owned Tilapia farm that is open every day to cater

numerous clients. Wholesalers and retailers are also welcome for our Tilapia products.

The proposed business will be owned and managed by Cherly-An C. Deculongan,

Ameejoie G. Batucal and Ernesto T. Intong Jr. The target market of K-Siete Tilapia Farm

are individuals that are Tilapia fish lovers, organizations and institutions that offers

different kinds of Tilapia products to their benefactors and stakeholders, small and

medium enterprises and individuals that uses Tilapia fish as their primary raw materials,

the resellers and the people such as families and peer groups.

To expose our goods to the larger market, we will also have a large launching and

marketing plan to cater the Tilapia fish lovers in the market specially the larger market of

today’s era.

1.1 The Industry

K-Siete Tilapia Farm is a business venture falls under aquaculture that supply

small business owners of fresh Tilapia fishes and Dried Tilapia in Kidapawan City and

other neighboring municipalities. It is inclined to support agricultural industry since K-

Siete Tilapia Farm produces fresh tilapia that serves the consumers in Kidapawan City

and the neighboring municipalities.

1.2 The Company and the Concept

K-Siete Tilapia Farm is a one stop supplier that caters a fresh Tilapia fishes and

dried tilapia. It has a physical Farm; it transacts from variety of customers of their choice

and it also caters deliveries for customers who wanted to avail the extra service with the

right charges.

LOGO
 Figure 1.1 K-Siete Tilapia Farm Logo

The logo symbolizes customer’s recognition and identification of the business and

it gives the idea for the market to instantly connect with the product in just one sight.

1.3 Business Location

K-Siete Tilapia Farm is located at Barangay Kalaisan Kidapawan City. It is 2

hectares of land which is owned by the partnership.

 Figure 1.2 The Location Map of K-Siete Tilapia Farm

1.4 Vision/Mission/Goal/Objectives

VISION

To provide one stop shop of freshly harvested Tilapia fishes and other processed

Tilapia products in North Cotabato and other provinces in the Philippines.

MISSION

Based on good, reliable and mutual relationships, we provide our customers with

fresh caught Tilapia fishes, sustainably caught or farmed and processed, packaged, stored

and distributed with the utmost care and under perfectly hygienic conditions,

straightforward and sustainable fish products that offers for a reasonable price.

GOALS

 To sustain a wide provision of the market in North Cotabato and other provinces

of fresh and quality and freshly harvested Tilapia products for a reasonable price.

 To Increase the total income of 10% over the next two years.

 To expand the Tilapia business in other provinces over the next three years.

OBJECTIVES

 To drive more sales of Fresh Tilapia and Tilapia products.

  To improve the equipment and materials for effective production.

 To maximize growth rate and minimize production cost.

 To develop stronger relationships with the resellers and wholesalers

1.5 The Product and The Concept

The products offered by the K-Siete Tilapia Farm are fresh products such as the

fresh Tilapia and the Boneless Tilapia. Basically, K-Siete Tilapia Farm is open and will

be catering these variety of Tilapia products the local market in Kidapawan City and also

for the neighboring municipalities as well. The market varied firstly, the wholesaler

customers which they can purchase bulk of orders from K-Siete Farm just like ordering

fifty kilos of fresh tilapia harvested in the farm and they can sell it to their retailers this

will be applicable to the long distance other municipalities. On the other side which is

the retailers of our farm, which K-Siete Farm will be their supplier for the small and

medium entrepreneurs or entities that wanted to resell our Tilapia products just like in the

Kidapawan City where the farm is being located and most of the retailers is located.

FRESH TILAPIA DRIED TILAPIA

 Figure 1.3 The Products of K-Siete Tilapia Farm

1.6 Entry and Growth Strategy

This market study examines the impact of the market demand when it comes to

how K-Siete Tilapia Farm firstly, be able to widely pursue for sustainability of the

business growth that also includes the working plan for the production of the other

processed products aside from the freshly harvested Tilapia fishes to increase revenues.

Secondly, it also needs to focus on how to reach new customers and how to keep them as

well. Additionally, it also needs to target on long-term growth of the company and how to

provide larger impact by assessing local market size and growth rates in all possible and

various scenarios that may emerge along the way. And lastly, by also predicting how the

market react towards inflation and from previous widely pandemic spread affecting the

local economy in Kidapawan City and the entire province of North Cotabato.

These are the growth strategies that the business will take and plan for overcoming

current and future challenges:

 Market development strategy – This involve a wider research of the business to

identify a different market segments in different municipalities and provinces, and

then identify the potential customers and attract them by providing what K-Siete

products have in order to increased the sales.

 Product Development Strategy- This involve the development of the Fresh

Tilapia, by providing enough food for the fish and other resources that makes

them healthy and fresh.