CHAPTER III

MARKETING PLAN

3.1Overall Marketing Strategy

The relevance of each goal is inclined to provide a certainly fresh, quality and

enjoyable farm experiences for our valued customers who comes first before revenue and

profitability. Upon making the framework of this project, we have come in mind the

interest of our consumers and clients are our top priority of course. We have provided a

committee to oversee the feedbacks and comments of our customers to our services

offered so that possible improvements on our product are made and this will help in

greater provision for the market that may leads in greater sales.

Continuing and long-term planning on innovation, the K-Siete Tilapia Farm

products are already at hand hence, any challenges during the operations, interventions

and preventive measures are applied to avoid the halting of the operations and prevent

losses on our partnership business.

Pricing

With respect to our local competitors of providing Tilapia fish and other Tilapia

products in Mega Market in Kidapawan City in particular, which they had been already

providing the Tilapia products and fresh Tilapia fish for decades. However, the quality

and the freshness of our Tilapia fish and other Tilapia product such as Dried Tilapia

served in the farm also compete enthusiastically to the existing competitors and K-Siete

Tilapia Farm eagerly provides the products and offer services at its reasonable prices.

Table 3.1 The Product and the Selling Price of K-Siete Tilapia Farm
PRODUCT SELLING PRICE
FRESH TILAPIA P 156.00

DRIED TILAPIA P 160.00

3.2 Service and Warranty Policies

As we give primary importance to the quality products of K-Siete Tilapia Farm

and the customer service of the company, still our customer always comes first before

revenue and profitability, we assure that our given products and services are aligned with

our service and warranty policies.

Our customers are entitled to have automatic availment of satisfaction and

enjoyable experience for paid Tilapia products. In case of unsatisfied customer claim due

to a valid claim with regards to the products, K-Siete Tilapia Farm company will give

replacements and discounts for any inconvenience accordingly. This aim to directly

address the customers concerns about such matter.

Additionally, the products of K-Siete Tilapia Farm are safe, clean and nutritious

given the fact that it follows the standard of the right preparations of foods by wearing

hair nets and face mask for the personnel in charge to maintain the health and sanitation.

And that of the benefit value of the raw products of K-Siete Tilapia Farm is observed

from food preparation up to the application of standard health protocols in terms of

distributions and services that the K-Siete Tilapia Farm provides knowing that the

pandemic is not yet totally eradicated.

3.3 Advertising and Promotions

 Promotion and advertising the business is one of the best strategies for emerging

new business to be acknowledge and known in a certain area of an any market place.

Additionally, advertising is now seen as one of the most important tactics for marketing

in keeping the business alive since in this modern time has been promoting a fast-moving

environment especially in business arena.

K-Siete Tilapia Farm will utilize different platforms to promote and advertise the

business. Social media promotion like Facebook page will utilize to reach a large

audience of market and also to penetrate to the new possible customers. This is to make a

heads-up to raise awareness to the potential clients to let them know that the business is

existed, liquid operating and accessible. On the other hand, the K-Siete Tilapia Farm will

advertise their products and services to the public just like in radio stations or in a

display advertising just like posters to be able to showcase their fresh and delicious

Tilapia fish and other variety of Tilapia products that will be able to serve suitable

demand of different kinds of customers to be able to predict the different kinds of clients

by market segmentation. The farm will make use of a marketing strategy that includes

pricing that is in line with consumer demand, a product that satisfies customer needs and

wants, an easily accessible location for the items to be sold, as well as promotions and

advertising that targets prospective customers.

3.4 Prospected Location

A good business location aims to provide an advantage to K-Siete Tilapia Farm

business because it creates a balance among the ventures operational costs or the daily

costs incurred of running the business, potential revenue and the target customers.
 K-Siete Tilapia Farm places its business with an accessible farm to market road,

high-visibility location, in Barangay Kalaisan in Kidapawan City. This location is the

best area for the farm because it is not too far from the city center and it is near to the

different subdivisions in the city. Moreover, road is fully cemented and the geographical

location doesn’t have high ground therefore it offers good vehicular accessibility.

3.5 Distribution

K-Siete Tilapia Farm will be found and accessible best to the retailers whose

business is selling of fish or products made of fish. The farm will distribute the products

through its retailers; they will buy in bulk from the farm and sells the products to the

customers. Retailers have a large role in promoting sustainable consumption and

production, occupying a unique position in the lifecycle chain of products as a

'gatekeeper' between producers and consumers. They can potentially play a big role in

furthering the sustainability of consumption and production of the K-Siete Tilapia Farm.

The K-Siete Tilapia Farm can also distribute the product to its valued customers

provided for a reasonable fee applied agreed by the customers right after placing their

order/s. The delivery is arranged given that the orders are placed ahead of time.

Additionally, the payment of the orders will be upon the delivery date or after the

customer placed the order via different platforms by paying it though E-money like

Gcash and bank transfers.