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MYANMAR UN PUBLIC COMMUNICATIONS

REPORT

Overview of Public Communications,

Quarter 01, 2022

MAY 2022

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TABLE OF CONTENTS
STATEMENTS FROM ALL LEVELS FOR Q1............................................................................................................... 2

SG’S SPOKESPERSON’S NOON BRIEFING IN Q1 ..................................................................................................... 3

SOCIAL MEDIA POST FROM ALL LEVELS FOR Q1 .................................................................................................... 4

FURTHER BREAKDOWN OF SOCIAL MEDIA POSTS FROM REGIONAL AND HEADQUARTERS ................................. 6
FURTHER BREAKDOWN OF SOCIAL MEDIA POSTS FROM COUNTRY LEVEL ............................................................ 7

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STATEMENTS FROM ALL LEVELS FOR Q1

In the first quarter of 2022 (January 01 to March 31), a total of 15 statements – including one
social media statement – were issued by the UN from Headquarters, Regional and Country level.
Twelve statements were issued from the HQ / Regional levels and three statements were issued
from the Country level, of which one was issued on International Women’s Day on behalf of the
UNCT and two were joint news releases.

agency/office January February March

UNESCO HQ 2 0 0
UNICEF HQ 2 0 0
OSESG-Myanmar 1 0 0
OHCHR Asia Pacific 1 0 0
OHCHR HQ 0 0 1
Security Council Press Statement 0 1 0
SG's Spokesperson 1 0 0
DPPA 0 1 0
ILO Asia-Pacific 1 0 0
UNHCR Asia-Pacific 0 1 0
UN in Myanmar 0 0 1
Joint statement: WFP and Embassy of Denmark 1 0 0
joint statement: WFP and UNOPS in Myanmar 0 0 1
total 9 3 3

Level January February March

Country level 1 0 2
Regional/HQ level 8 3 1

STATEMENTS - 2022 Q1
9
8
7
6
5
4
3
2
1
0
January February March
Country Level 1 0 2
Regional/HQ level 8 3 1

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SG’S SPOKESPERSON’S NOON BRIEFING IN Q1

In Q1, Myanmar was raised 15 times in the Daily Press Briefing by the Office of the Spokesperson
for the Secretary-General, including an opening mention on January 31 to mark the one-year
anniversary of the February 01, 2021, coup.

The briefings also include inputs from the Office of the Special Envoy of the Secretary-General
and follow-up questions from the Press Corp, yet 60 per cent of the mentions in the briefings in
quarter 1 of 2022 were instigated by inputs shared from the UN Country Team.

Date Category Additional comment

JANUARY
11-Jan-22 Advocacy UNICEF's inputs
17-Jan-22 Advocacy OCHA's inputs
28-Jan-22 Advocacy ILO inputs' OHCHR; OSESG
31-Jan-22 Advocacy Marking one year since the coup
FEBRUARY
01-Feb-22 Advocacy Myanmar Q&A from media
02-Feb-22 Advocacy clarification on OSESG's "powersharing" comment
07-Feb-22 Advocacy UNICEF's inputs
10-Feb-22 Advocacy UNESCO's inputs
16-Feb-22 Advocacy OCHA's inputs
MARCH
03-Mar-22 Promotion of UN activities WFP's inputs
10-Mar-22 Advocacy OCHA's inputs
15-Mar-22 Advocacy Myanmar Q&A from media
18-Mar-22 Advocacy OCHA's inputs
21-Mar-22 Advocacy Myanmar Q&A from media
30-Mar-22 Advocacy OSESG

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SOCIAL MEDIA POST FROM ALL LEVELS FOR Q1

During the first quarter of 2022, there has been a steady growth of content on Myanmar shared
on social media by the UN. At this stage, the data collated is only from Facebook and Twitter,
however, several agencies are also using other platforms such as YouTube and Instagram and
future reports will attempt to include these platforms.

A total of 711 posts have been made on social media of which 556 – or 79 per cent – have been
from country level.

SOCIAL MEDIA POST IN Q1: Across all levels

Country Level HQ/Regional

242

154 160

67
51
37

January February March

Social media posts across all levels:

Month facebook twitter total
January 98 93 191
February 109 102 211
March 165 144 309
Total 372 339 711

Regional and Headquarters: Country level:

Month facebook twitter Month facebook twitter
January 9 28 January 89 65
February 20 31 February 89 71
March 25 42 March 140 102
Total 54 101 Total 318 238

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• CATEGORY OF SOCIAL MEDIA POSTS ACROSS ALL LEVELS

65 per cent of the social media posts across Headquarters, Regional and Country levels were
advocacy messages, while 27 per cent of messages highlighted ongoing work on the ground of
the United Nations in Myanmar.

The remaining 8 per cent of posts on social media were ‘General’ posts covering issues such as
job vacancies, global agency campaign posts or seasonal greetings and wishes.

CATEGORY OF SOCIAL MEDIA POSTS: Across all levels

Advocacy Promotion of UN activities general

8%

27%

65%

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FURTHER BREAKDOWN OF SOCIAL MEDIA POSTS FROM REGIONAL AND HEADQUARTERS

agency/office Jan Feb March

Secretary-General 1 0 0
SG's Spokesperson 2 2 2
United Nations 1 0 1
UN Geneva 2 6 5
UN DPPA 4 2 1
WFP 0 2 0
ILO 4 1 2
IOM 5 16 16
OCHA 3 6 3
OHCHR 6 3 5
UNFPA 1 0 0
UNICEF 4 0 3
UNHCR 2 10 7
UNDP 0 0 8
UNOPS 0 0 1
UN Women 0 0 11
WHO 2 2 1
Total 37 51 67

Agency/office Advocacy Promotion of UN activities general

Secretary-General 1 0 0
SG's Spokesperson 6 0 0
United Nations 2 0 0
UN Geneva 13 0 0
UN DPPA 7 0 0
WFP 2 0 0
ILO 7 0 0
IOM 22 15 0
OCHA 12 0 0
OHCHR 14 0 0
UNFPA 0 1 0
UNICEF 7 0 0
UNHCR 5 14 0
UNDP 8 0 0
UNOPS 3 0 0
UN Women 11 0 0
WHO 3 2 0
total 123 32 0
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FURTHER BREAKDOWN OF SOCIAL MEDIA POSTS FROM COUNTRY LEVEL

agency/office Jan Feb March

UN in Myanmar 24 5 31
UNICEF Myanmar 51 63 75
OCHA Myanmar 20 29 16
UNHCR Myanmar 10 14 18
UN Habitat Myanmar 10 7 12
UNOPS Myanmar 12 18 33
UNESCO Myanmar 2 2 3
WHO Myanmar 14 15 17
UNFPA Myanmar 7 5 25
IOM Myanmar 2 2 9
ILO Myanmar 1 0 1
UN Women Myanmar 1 0 2
Total 154 160 242

Agency/office Advocacy Promotion of UN activities general1

UN in Myanmar 36 24 0
UNICEF Myanmar 98 61 30
OCHA Myanmar 61 3 1
UNHCR Myanmar 16 25 1
UN Habitat Myanmar 15 6 8
UNOPS Myanmar 24 36 3
UNESCO Myanmar 5 0 2
WHO Myanmar 42 2 2
UNFPA Myanmar 27 1 9
ILO Myanmar 1 0 1
IOM Myanmar 13 0 0
UN Women Myanmar 3 0 0
total 341 158 57

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“general” includes non-Myanmar related news, job postings, agency campaign posts that do not fit into advocacy
or promotion of UN activities.
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