10/27/21, 1:07 AM Grow Your Agency

Plug & Play

How to Qualify Clients

Links Facebook Pixel:

Facebook Pixel:
Make sure you have the Facebook pixel helper tool installed.
Website:
Does the website have a Facebook pixel installed?
Does the website have multiple Facebook pixels installed?
Social media:

Facebook ads:
Website:
Use SimilarWeb to search for traffic and acquisition.

Are they cookie-compliant in the EU (do they display a prominent opt-out

feature for cookies)?
Does the website have a privacy policy?
Does the website have a terms and conditions section?
Has the website received more than 10,000 visits in the last six months
according to SimilarWeb?
Is the website well-designed and up-to-date?
Does the website use clunky language or is there a suggestion that production
descriptions have been copied and pasted?

Social media:
Does their Instagram page have a respectable following? (In excess of 5,000
followers)
Do they have an active Facebook page?
Does their Instagram page post regularly?
Does their Instagram page post high-quality content including lifestyle content
or graphic-designed content (rather than pack shots)?

Facebook ads:

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Look up the brand in the Facebook Ad Library to see if they are running Facebook
ads.

Does the company already run Facebook ads?

Do they have more than three ads running?
Are they using multiple creatives and copy?
Are their creatives low-quality or packshots?
Is their copy clunky, short-form or unlikely to convert?
Are they utilising offers, or different URLs, indicating a funnel?

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