The 9 Email Offers That Get Coaching Clients Free V3

© Jumpstart Your Funnel Pty. Ltd.
- All Rights Reserved – Copyright 2022 1

Publishers Notice
_________
Copyright © 2020 – Jumpstart Your Funnel Pty. Ltd.
All rights reserved.
No part of this publication may be reproduced, distributed, or transmitted in any

form or by any means, including photocopying, recording, or other electronic or
mechanical methods, without the prior written permission of the publisher, except in
the case of brief quotations embodied in critical reviews and certain other non-
commercial uses permitted by copyright law. We prosecute pirates to the fullest
extent of the law.
For permission requests, write to the publisher, addressed “Attention: Permissions

Coordinator,” at the email address below:
Help@LukeCharlton.com
© Jumpstart Your Funnel Pty. Ltd. - All Rights Reserved – Copyright 2022 2
Welcome
_________
Welcome to The 9 Email Offers that Get Coaching Clients Free!
In this document you will discover some simple approaches to get more prospects
booking in your calendar for your sales calls. Because let’s face it…
When you promote the same old “discovery session” or “strategy session” every day –
things can become a bit boring for your list. And when that happens – the
appointments dry up!
Well, with these 9 simple offers you won’t ever have that problem.
You’ll always have new, fresh, and interesting ways to get prospects booked in your
calendar so you can sell them your services.
Finally, please note that, even though the title references “Coaches,” these offers
apply to any type of high ticket service.
So if you’re a Consultant, Expert, Course Creator or some other high ticket service
professional wanting to book more appointments – rest assured – they’ll work for you,
too.
With that being said…
Enjoy!
-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
The 9 Email Offers
_________
1) The Roadmap Call
I love The Roadmap Call because it’s the most simple, and one you can use over
and over again to good effect. As long as you have a fresh flow of leads, you
can use this to get new prospects booking onto your calendar consistently.
So how does this call work?
Well, all you’re doing with this free roadmap call is packaging up your sales
call in a much ‘sexier’ way. Meaning… You’re taking the most valuable part of
your sales call (the part where you give advice), and you’re bringing that to
the forefront. Let me explain…
In a sales call the process almost always looks like this:
First, you welcome the prospect on and set the direction of the call.
Second, you ask questions. You do this to qualify the prospect and find out if
you can help.
Third, once you find out you can help, you give very general advice. I.e. you
might say, “OK, based on what you’ve told me today I believe I can help. If we
were working together these are the steps we’d take… Step 1… Step 2… Step 3…
etc.” (and you wouldn’t go into the detail of steps 1/2/3 etc. You keep it very
general, obviously, as that’s what your program is for). Then, if they like the
plan you talk about what that would look like working together, including the
investment.
So the ‘steps’ part of the call are what I call the “roadmap.” Or another way
you can say this is a “blueprint” or a “game plan” etc. Meaning, you could call
this a “roadmap call” or a “blueprint call,” or even a “game plan” etc (and
I’ll go through more examples below). I’ve just chosen ‘roadmap’ as I had to
choose one! Anyway - this is how you make your boring sales call sound a lot
more appealing.
So just to be clear…
I’m not asking you to change your sales call. I’m not asking you to create
diagrams for them, or literally draw out a blueprint that you have to send to
them. No.
I’m simply showing you how to take what you’re already doing – your sales call
- and communicate it in a much more desirable way. Make sense? Great.
How to Implement This Call:
First, you want to name your roadmap call.
And there’s a very simple formula I use for this. I call it The Ultimate
Consult Naming Formula. Here it is…
“A personalized… + TOPIC + TOOL = Sexy Sales Call Name”
Check out this slide for some examples on how this works…
So using the above, some examples might be:
“A personalized funnel audit”…
“A personalized weight loss game plan”…
“A personalized email strategy”…
Etc.
Now, please know not every topic in the formula will go with every tool. You’ll
have to mix and match to find what feels right for you.
But this little formula will help you give your sales call a stronger, more
desirable name.
Oh, and the reason I use “personalized” at the front is because anything
personalized has a higher perceived value. But just a reminder…
You’re still doing the exact same sales call as always – we’re just packaging
it up in a sexier way.
Next, once you’ve named your call…
The second step is to create a landing page that briefly tells your prospects
what this call is all about. You can do that in a video, then below the video
is a link to your calendar. Or you can do that by writing it out and having a
button at the end with a link to your calendar.
Here’s an example of a page with a video…
Notice how the page is super simple? That’s all you need – for ALL the call
types I’m going to go through in this document. Just a simple landing page with
details about the call.
Here’s an example of me explaining my roadmap call (which I called “A
Personalised Funnel Whiteboard”) : https://jyf.s3-us-west-
2.amazonaws.com/The+15+Minute+Client/Funnel+Whiteboard+V2.mp4
Important to Note: In the above video I promise to map out the plan on my
whiteboard. I did this because I have a whiteboard in my office. You don’t have
to do that. You don’t have to promise to create anything visual. As mentioned
above, you can simply say “I’m going to create a personalize dating game plan
for you…” or “a personalized funnel blueprint” etc. and that’s you simply
verbally communicating that plan on the call. That’s all you have to do.
With that being said, here is the basic framework I used for the video above
(which you can also use for a written sales letter version as well) to promote
your roadmap call:
1) I begin by introducing the name of the roadmap I’m giving away “a

personalized funnel whiteboard”…
2) I communicate the benefits of that plan… “take you from A to Z (i.e.
overweight to dream body), which will help you with LMNOP (i.e. increase
energy, look younger etc.)”…
3) I then go into who the call is a good fit for and not a good fit for. I give
specific criteria. Model mine if they fit for your business.
4) Finally, I give a call to action. I tell them exactly what to do next…
“click the link below, pick a time on my calendar, fill out the
questionnaire, and we’ll be speaking soon if you’re a good fit” etc.
Simple, right?
Of course, you don’t have to do this second step. Meaning, you don’t have to
create a landing page. You can tell them they can get your personalized plan in
your emails (for example), and then you can literally send them straight to
your calendar to book.
But I find it helps when your prospects have 100% clarity on exactly what
they’re getting themselves into. So that’s why for this call, and ALL the ones
in this document, I recommend having a landing page that explains exactly what
the call is about, who it’s for, and how to book!
What this offer looks like when promoted in an email:
Next, I’d like to give you an example of one of my emails with this offer at
the end of it. That way, you can see how simple it is to promote.
One thing you should note (and this goes for *all* the subsequent offers) is
that the offer in the email is usually quite short.
All you’re doing here is having a soft call to action at the end of your
regular content email.
Another thing to note is, the content of my emails (or the method I use for my
emails) is a lot different to what you’ve probably experienced on other
people’s lists.
This is because I take an “entertainment” first approach. Usually, that means I
write an email that starts with a story. Then, from there, I transition into
the “value” part of the email (or the “lesson” of the story), and then finally
move into the soft pitch.
The benefit of this is that I can send an email every single day (or multiple
emails per day) with a pitch to one of these 9 offers without annoying my list.
In fact, because my emails take an entertainment first approach, my list
actually *looks forward to* and even *enjoys* reading from my emails.
Point is – following my style of sending emails you can get a lot more
appointments because your prospects eagerly open them.
But whether you follow my approach or not, all of the offers in this document
need only a soft call to action at the end. Whether you’re promoting a webinar
at the end of your email, a “15 Minute Filter Call” (described below), a
Roadmap Call or any of the other offers.
And just so we’re clear, a soft call to action is just 1-3 sentences that
explain the main benefit/promise/headline of the offer.
So if you’re pitching a Roadmap Call, you might say something at the end of
your email like…
“With that being said…
If you’d like to get more dates you can sign up for me free Dating Game Plan.
On this short 30 minute call I’ll map out a step-by-step plan to help you
attract more quality men.
Go here for all the details:
LINK TO LANDING PAGE”
See – you just keep it short and simple (and again – this goes for *all* the
offers).
Don’t overthink it.
Just plug the main benefit/promise/headline of your offer, then put the link
after it where they can click through for more details.
Anyway, here’s an example of me selling a Roadmap Call (which, in my case, I

call a Marketing Game Plan):
Subject Line: Getting clients from an email list of 0

Body:
This may come as a surprise if you’ve been on The Aussie Hermit’s list for a
while.
But, from 2018 to 2021 I didn’t send out one email.
Not even an autoresponder email.
In fact, I let my list go totally dead.
Stone cold dead.
The reason?
In early 2018 my first daughter, Indiana, was born.
So I decided to take some time off
(I’d been working non-stop since 2013).
Then came Olive in 2020.
So I took more time off.
(Side note: I continued to run ads for Coaches during this time, spending
hundreds of thousands per month. Also, I continued to help some of my FB ad
clients with their clients. But in terms of my personal business, I took a
break)
Then in mid-2021, The Ol’ Aussie Hermit decided to get back on the horse.
To send sending daily emails again.
And to re-launch my 15 Minute Client program.
Also, I decided to build my list from scratch.
Literally starting from 0.
Further, I didn’t even email my old list about my new list.
Instead, I simply started running an ad that built my list on autopilot then,

as mentioned - I started sending daily emails to promote my program.
Now here’s the interesting thing…
Within 6 weeks I had a bunch of new clients in my program.
And, honestly, it could have been sooner but I delayed the launch a couple of
weeks as I had to re-do some parts of my program.
But the point is…
The clients came pretty quick.
And the reason The Aussie Hermit tells you this is because it proves what I’ve
been telling Coaches for years….
You don’t need a big list to get clients with email.
In fact, you don’t need any list at all.
All you need is…
A) Fresh subscribers (I use paid ads for this as it’s autopilot), and…
B) An offer people want.
If you have those two things, then those fresh prospects pouring onto your list
will have the need to buy your program.
Some want that need addressed quickly, and so they’ll book right away.
Others will wait a little longer because they’re still getting to know you.
The point is, though…
Even if you start from a list with zero, you can get clients with email.
If you’re looking for more clients, that’s exactly what my Marketing Game Plan
is for.
On this 45 minute call I’ll ask you about your business, find out what you’re
trying to achieve, then map out a step-by-step marketing game plan to bring in
consistent, high-paying clients.
Even better, I make sure that whatever plan I map out doesn’t contain any
complex funnels or crazy tech.
Usually, it revolves around sending just 1 email per day like yours truly.
If you’re interested in getting one of these game plans for free, click here
now:
LINK TO LANDING PAGE”
-Luke Charlton”
See how that works?
I just kept it simple by communicating the main benefit/promise/headline of the

offer which was…
“A step-by-step marketing game plan to bring in consistent, high-paying

clients”
That’s all you need to do.
Further, that’s all you need to do for each of the offers below.
Just take the main benefit/promise/headline of your offer, and put that at the
end of the email.
Then, if you want to add in other benefits (like I did when I said, “Even
better, I make sure that whatever plan I map out doesn’t contain any complex
funnels or crazy tech”) then that’s OK.
But make sure you have the main benefit/promise/headline of your offer in that
call to action as a foundational piece.
Next, let’s move onto…

2) The Charge For It Call
I like this call because it can bring you super qualified leads. Moreover, you
can run it a couple of different ways. Here’s how it works…
First, you can simply charge for your regular roadmap/blueprint/game plan etc
call. Meaning, you ask them for a deposit of some type (i.e. $197) which they’d
get back at the end of the call. So basically, you’d put a checkout/payment
page after the initial landing page that explains the call. That way, the only
way they could get to book in your calendar is if they pay first.
Here’s an example of what that page looks like…
Notice how I re-explain what I already explained on the first landing page?
I’m doing this for a reason.
As mentioned – I want there to be 100% clarity.
No clarity = no appointment!
Next:
I would only recommend charging a deposit for your roadmap type call is if you
or your team is inundated with so many sales calls that you need to find a way
to only speak to the most qualified prospects.
If you’re not getting that many calls at the moment, I wouldn’t bother. Doing
so could reduce the amount of calls you get down to nothing!
The other way you can do The Charge For It Call is by turning your sales call
into more of a consulting call. This is where you would work with your prospect
for 1-2 hours and give them more specific advice. So, you’re literally selling
your expertise at this stage – your coaching, consulting or service. Then at
the end you can offer a longer program.
For example, I could sell a 1-2 hour consulting call where I could help answer
specific questions about someone’s Facebook ad/email campaigns. Or I could sell
a 1-2 hour consulting call where I review someone’s funnel for them. Then at
the end of those calls I could offer ongoing coaching/consulting.
And you can do this for almost any area of expertise. For example, if you’re an
accountant you could charge someone to look over their books for 1-2 hours. Or
if you’re a bodybuilding coach, you could charge someone to look over their
routine/diet and give detailed specific advice on what to do next. Then, at the
end of the call, you could offer to work with them for longer if you like them.
Both of these Charge For It Calls can be good options depending on your
situation.
As in the previous ‘roadmap call,’ you want to be 100% clear on exactly what
the prospect is getting out of your call, including what you’re charging. And
again, I prefer to do this on a landing page, typically via video. If you’re
not good on video – write it out!
Here’s the structure again:
Tell them exactly what the call is about (if it’s a consulting call, tell them
exactly what you’ll be working on together, including the outcome of the
call.)…
Tell them all the benefits of doing the call with you…
Tell them what you’re going to be charging for the call…
Tell them who the call is for, and who it’s not for…
Tell them what to do next (i.e. click the button below, enter your details on
the next page etc)…
Then tell them what’s going to happen after they purchase (i.e. you’re going to
be taken to a questionnaire that asks a few simple questions about your
situation, then from there you’ll be taken to my calendar etc.)…
In other words…
Walk them through everything.
Then finish it up by telling them to take action now.
Bottom line:
If you keep it simple and have all the elements above you’ll do fine.
Let’s move onto the next call…
3) The Case Study Call
This call is super simple. It’s super powerful. And you can create multiple
case studies videos (i.e. one for each of your big client success stories) to
bring in more leads. Here’s how it works…
All you’re doing is creating a case study video of your latest client win, then
having a call to action at the end to book a call with you.
The reason this works so well is because…
1) The client story. People love stories. They’re inherently emotional,

entertaining and persuasive.
2) The value. Along with the story you’re also adding value. You’re teaching
how this particular client got in your program, and you’re doing it in a
step-by-step fashion.
3) The embedded proof. Because you’re showing a real world case study, your
words and claims carry so much more weight. People are more inclined to
believe what you’re saying because it’s a real story with real proof. This
goes a long way to eliminating skepticism found in most markets.
Whenever you help a client achieve a transformation I would create a case study
video around it. Basically, the structure of the video goes like this…
1) You tell them what they’re going to discover by watching this case study
video (i.e. “Watch and you will discover how I helped this client lose 30lbs
in 30 days with my XYZ formula”)…
2) You introduce who the case study is about (AKA: you introduce your client)…
3) You talk about where they were before hiring you (AKA: what they were
struggling with, their biggest frustrations etc.)…
4) You talk about how you met and what you did together (this is where you can
teach a little but not too much. I would stick to the “what” and the “why”
– the “how” is for your program. In other words, you give a general
overview of the steps you took together.)…
5) You talk about the resulting transformation (what were the results including
all the benefits they experienced. Paint a picture of what their life looks
like now)…
6) Then (if possible) you show a video/written/audio testimonial of the client

(by inserting the client’s testimonial it gives more proof to your claims)…
7) Finally, you transition to the pitch (i.e. “…if you want results like these,
maybe it’s time we chat. For a limited time I’m opening my calendar to help
more people/women/men get… INSERT BIG OUTCOME THEY WANT i.e. get their dream
body/get more clients/land more dates etc. If that’s something you want,
click the orange button below, book a time on my calendar and we’ll be
speaking soon”)…
Once you’re done recording, simply put it on a landing page with a big orange
button underneath (like in the Roadmap Call above) that points straight to your
calendar.
It really is a very simple strategy, but it’s super powerful for flooding your
calendar with eager prospects looking for help!
Next:
4) The Straight Pitch Call
This call type is probably my favourite. Here’s why…
First off, I’m not that great at selling over the phone. Never really enjoyed
it. Never liked trying to overcome peoples objections. My favourite type of
call is one where I get on the phone with a person who already knows they want
to work with me and who has the money.
Would you like to experience that same type of call?
Well you can - with The Straight Pitch Call.
What’s The Straight Pitch Call?
Simply, it’s where you end your emails that pitches one of your programs
instead of say, a “free roadmap session” with you. Here’s what I mean…
At the end of your email you link to a landing page that details the
information about your program (i.e. the outcome, how the coaching sessions
work etc). Then you go through the criteria of who it’s for/not for. Then you
have a call to action to speak to you on the phone (note: don’t mention price
on this page. That will kill your appointments).
So yes, you’re still selling them the program on the phone. But notice how
different this prospect is going to be? Notice how, if they’ve booked in your
calendar, they already know about the program, they know what’s involved, and
they know they fit the criteria – it’s a completely different prospect to what
you’re probably used to. One that’s ready to buy. You’re just finding out if
you can help them (and want to work with them).
So what’s the problem with this? Why not do it all the time? Well, you can.
This is what I do. But you have to understand – with this approach you will get
fewer people booking in your calendar compared to a call where you offer a free
“game plan” or “road map.” But that’s OK because those that book will close at
an extremely high rate so you’ll only be spending your time with those top
quality prospects from your list.
And that’s another big reason I love this call – I just don’t have the time to
give away free roadmap/blueprint calls anymore. I don’t have the time to speak
to 4 prospects and close 1. I’d rather just speak to the 1 that’s ready to
close.
Something else to note:
If you’re just getting started or have limited sales experienced, I would

probably recommend that you don’t start with this call. I’d rather see you
choose the The Roadmap Call or 15 Minute Filter Call (below) as that will get
you more appointments, even though they’re not as qualified. This has many
benefits…
First, it gets your confidence up in selling. The more you sell, the better you
get, the more money you’ll make.
Second, it gets you speaking to lots of prospects. The more you speak to them,
the more you learn about your market, the better your emails and other
marketing becomes.
Third, it helps you get better at your pitch. The more you communicate your
offer, the better you’ll get at communicating it, the more that will buy.
Fourth, it helps you understand your prospects objections. The more they
object, the better you’ll get at anticipating these objections, and crafting
your message to overcome these objections – in your sales conversations, emails
and other marketing materials.
Fifth, it sets you up for bigger future success. By getting confident and clear
at selling your offer, you can put that experience in other mediums such as
webinars. Many Coaches want to start selling their programs on autopilot right
from the get-go. And because of that, they miss out on all the valuable
experience just listed, and because of that - their webinar/automated campaigns
fail!
So it’s for these reasons I highly recommend you start by promoting a free
Roadmap/15 Minute Filter Call. Yes, the leads won’t be as qualified than say
The Straight Pitch Call, but you’ll gain valuable experience. I did this for
years and don’t regret it.

Like above, clarity is key when describing your program. Here’s a framework you
can use to describe your program on video or written format.…
1) Explain the name of the program including the #1 outcome of the program.
This is your core promise and it’s the most important part of your whole
offer as that’s what they’re buying.
2) Explain the process/logistics. Explain the steps/modules of the program
including any coaching/consulting you’ll be providing. You don’t have to go
into a ton of detail about the modules. Keep it *very brief* and very
general by explaining “what” and the “why” of each module.
3) Mention who it’s a good fit for/not a good fit for. Give specific criteria.
4) Mention urgency/scarcity (optional). If they have to speak to you by a
certain date, or if you only have a limited number of spots – mention this.
Urgency/scarcity almost always boosts response to an offer.
5) Explain how to apply. Tell them exactly what to do next, and after that, and
after that etc. (i.e. If you feel like this might be for you, click the big
orange button below, pick a time on my calendar, complete the questionnaire
and I’ll be talking to you very soon).
And, that’s it!
Onto the next one…

5) The Survey Call
This one is a little more subtle than the rest. Meaning… With this one you’re
disguising your free call behind a survey. But oh boy is it powerful! The way
it works is like this…
First, you send your list to a survey to gather market research. I use “Google
Forms” because it’s free and is super simple to setup. Here’s an example of
what a Google Form Form looks like…
Of course, you can have more question. I’ve just kept this one short for
example purposes.
But see how I’m asking them some questions, then at the end of the survey I
basically offer them a free call as a “gift” for completing the survey? Pretty
cool, right?
These work great! What I find is that over 50% of people should take you up on
this offer. Then all you do is reach out to them and book a time in your
calendar and take them through your regular roadmap/blueprint call.
What I love most about this approach is that people love filling out
questionnaires where they get to tell you about all their problems and
frustrations related to your topic. So it’s super easy to get people to respond
to these.
I also love this approach because it gives you valuable market research! So not
only are you getting more calls, but you’re learning more about your market
which you can use for email ideas, content ideas, or even refining the messages
in your funnel. Super profitable stuff!
As mentioned above, you want to start by creating a survey form. I use Google
Forms. They’re free and super easy to setup. Others have found places like
“Typeform.com” to be great when it comes to forms, too.
When it comes to the questions in the form, I find less is more. I would
absolutely start with the question I used above around ‘the #1 challenge.’ This
will give you great market data.
Other than that, you can add in your own you think might be relevant. For
example, you may want to know how old the person is, their gender, other
frustrations around the problem, their biggest goals as it relates to the
problem etc.
My advice though is to keep it to 3 questions or less in general. The more

questions they have to fill out, the less that will fill out the survey, the
less that will book in for a call!
Now, in terms of promoting this survey, just be straight forward and open about
it in your emails…
Say something like…
“Hey John,
I’m currently in the midst of doing some market research.
The reason?
I want to learn more about your biggest challenges so I can create better
content and programs.
Therefore, I’d love it if you took just 1 minute or so to complete this survey
(don’t worry, it’s extremely short – just 2 questions!), because that would
help in this endeavor to serve you better.
Here’s the link to the survey now>>>
-Luke Charlton”
Simple ey?
Final tip: The survey probably isn’t something you’re going to promote every
single day to your list. It’s something you’d promote every now and then.
However, what I will say is that a really good place to use this is in an email
autoresponder.
For example, when someone first subscribes they will typically get some type of
welcome sequence of emails over a week or more. Well, somewhere in that
autoresponder sequence you can ask them to take the survey. That way, everyone
who comes into your community gets the survey sent to them, and everyone has
another chance to jump on your calendar J.
Next, let’s look at…
6) The Webinar Call
Like the Straight Pitch Call, this is one of my favourites because it delivers
you highly qualified leads who are ready to buy. Here’s how it works…
Simply, you run a free training to your list/community in the form of a online
webinar/workshop presentation. Now, does that mean you have to spend weeks
creating a full blown sales presentation that you might see Russell Brunson
deliver? No. This is not about bogging your down for months.
This is about giving you different and EASY ways to book more qualified sales
calls. And one of the best ways to do that is be delivering a free training
that has a call to action at the end.
That free training can be in the form of a Facebook live, a Zoom call, or a
Webinar. How it’s delivered is not that important. I like using Webinars
because it makes the event feel special. It lets your audience know that what
you’re teaching is worth booking a time in their calendar for.
Plus, I like Webinars because it keeps your audience focused and engaged with
your content, as opposed to something like a Facebook Live that has
distractions all around
(because they have to be logged into Facebook to view it).
As mentioned above, this isn’t some crazy sophisticated sales presentation

you’re creating here. You’re not running this to cold traffic.
It’s just a simple 30-45 minute training around a problem you know your
audience is stuck with. Then, at the end, you have a call to action to your
calendar if they’re interested in working with you.
So, for example, if you’re a dating Coach you could have a separate webinar
training around each of these problems/topics:
à How to confidently approach a woman…

à How to have a great first date…
à How to have an engaging conversation…
à How to dress to impress…
Etc.
Simple, right?
I do these types of short trainings to my list all the time. I do them on

learning Facebook ads, on sending daily emails, on offer creation, on picking
niches etc. It’s fun! And here’s the thing… Because you already have the
content in your head, it’s just a matter of sitting down and mapping out the
framework/way you want to teach it.
To make this even easier for you, here’s how my Webinar presentation structure
goes:
1) Welcome – I welcome everyone on…
2) Hook – I tell them what they’re going to learn (AKA: I read off the
headline)…
3) Credibility – I introduce myself (even though it’s to my list I always do a
quick introduction and go through why I’m qualified to teach on this topic)…
4) Content – I then teach the content in a step-by-step fashion (I will break
the content into a 3-7 step process)…
5) Re-Cap – I recap everything they’ve learned in some quick bullets…
6) Call to Action – I give them a link to book in my calendar if they want
more help (Like on my sales pages, I’m very clear on the reason for the
call, what they’ll get out of it, and who it’s for/not for etc,)…
And, that’s it!
Usually, I will take a day just to plan out the content. Then I’ll write it
down in bullet form. Then I’ll teach it from my whiteboard, or if I want to put
in more work, from a PowerPoint presentation. That’s not necessary though.
The most important part about The Webinar Call is that you just get the
training done. It’s better done and finished than stuck somewhere on your
computer for months.
Remember – this isn’t about creating a perfect sales presentation.
It’s about you putting together a quick training that adds value, and that has
a call to action to speak with you for more help.
Now, in terms of the tech side of things – I really like WebinarJam or
EverWebinar (EverWebinar is the same as WebinarJam but is the
evergreen/automated version). They make getting your webinars setup super
simple. The software creates all the registration pages for you. Sends out all
the reminder emails. And gives you a simple ‘login link’ for when it’s time to
start your webinar.
Bottom line: It makes things simple – even for technophobes.

I cannot stress the powerf of The Webinar Call. It allows you to demonstrate
your expertise. It allows you to promote something new and fresh to your list
every week (if you want). It allows you to add tremendous value to your list.
And most importantly…
It allows you to book highly qualified leads in your calendar!
The key is to just get in the habit of running these webinars without a
“perfectly” made presentation. It’s not about that. It’s about the content.
So plan the content, promote the webinar (even when you think it’s not ready),
and start teaching! You’ll be surprised with how well it works even when it’s
not exactly how you want it J
Next:
7) The Zero Down Workshop Call
OK, this one is very similar to The Webinar Call but the main difference is
you’ll be charging for the workshop. And the main benefit of this call is that
because you’ll be charging, your attendees will be super qualified to buy one
of your programs afterward. Here’s how it works:
Basically, you want to put together a 3-4 hour workshop around a particular
topic. And the idea of this is you teach Teach TEACH on this topic – as much as
you can – in that 3-4 hour period. Meaning – you really want to blow them away
with your best stuff. Don’t worry about overwhelming them or going into too
much detail.
Then, at the end, you have a call to action to your calendar if they want to
speak to you about getting more help. As I said – it’s very similar to The
Webinar Call, only it’s longer, more detailed, and you’ll be charging for it.
Oh, and speaking of charging for it…
The way we do that is slightly different to what you’re probably used to… The
reason this is called ‘The Zero Down Workshop Call’ is because you’re going to
let your list know they don’t have to pay anything to join the workshop (hence
‘zero down’), but will be charged $100 afterward only if they believed they
received a ton of value. I have this payment structure for a couple of reasons…
First, because it’s works like crazy.
When you give your list an opportunity to experience your product before they
invest anything it makes it a very enticing offer.
Second, most Coaches and Experts aren’t that great at writing copy.
Sure, you could put together a sales page that sells the workshop for $100 up
front – but you’ll want to have pretty good copy. Or, you can just tell
everyone “hey, you can join for free and if you don’t like it, you don’t pay.
But if you do, we’ll charge your card afterward for $100.”
Pretty cool, right?
Now, the setup of this particular workshop gets a little technical. And, it’s
definitely outside the scope of this document. However, I’ll point you to a few
resources you can model...
The first is the landing page of a client I’ve helped drive a lot of traffic
(and sales) to this type of workshop. Her name is Grace Lever. She’s used this
“zero down” workshop to good effect for a long time now. So the first resource
I want to point you to is her landing page:
As you can see from the image, the page describes clearly what the workshop is
about, including how to sign up. Also, there’s a video on the page where Grace
reiterates what the workshop is about, including how to sign up.
Now, one of the things you’ll notice with this page is that Grace says “reserve
your spot for $1.” This is because of a technical difficulty with her payment
processor needing some type of payment up front. As mentioned, typically you
want to let them join the workshop free, then charge them after.
How do you do this?
Well, the simplest way is to setup a “trial” offer in Stripe (it’s the two most
common payment processor so I’ve chosen it as the example). Basically, you tell
Stripe you want to setup a subscription that has a “free trial” period that
lasts for 7 days. Then, after that 7 day period, you’ll charge them $100.
Now, here’s one thing to note…
Because you’ll be setting it up as a ‘subscription,’ it’ll continue to charge

them $100 per month if you don’t cancel it. So does that mean you have to go in
and manually cancel each of these subscriptions? Not at all…
In Click Funnels (which is what we use to create the landing pages for these
Zero Down Workshops. And yes, you can use other page builders. Just as long as
they have this feature I’m about to describe, and that is…) you can set it to
stop the recurring payments after a certain amount of charges. So, for example,
you can set it to stop after just one charge. That way, they only get charged
$100 one time J
Here’s an article on the Click Funnels website that gets into the specifics of
how to do this… https://help.clickfunnels.com/hc/en-us/articles/360009738213-
How-to-Setup-a-Free-0-00-Product-in-ClickFunnels-Using-Stripe
Anyway, as mentioned – the technical setup of this workshop is more extensive

than a webinar, but the reward is definitely worth it. These Zero Down
Workshops are great for attracting “ready to buy now prospects,” they’re great
for getting people super engaged with your content (because they’ve paid to
learn), and it can lead to very high ticket sales on the back end.
Here is another page you can model that was done by Russell Brunson:
As you can see, the copy on this one is a lot more extensive. Now, you have to
understand that you don’t need the same amount of copy. Because you’ll be
promoting the Zero Down Workshop to your list, the copy doesn’t have to be as
good (or anywhwere near as long) as what Russell has. I’ve simply given you
this example for ideas for your own workshop.
However, what I will say when it comes to copy is this…
You may not have to have “amazing” copy, but you still need to be extremely
clear about the workshop. You have to let your prospects know exactly what the
workshop is about. Meaning…
You must have a clearly defined workshop outcome. This is your main promise. An
easy way to start is by using a “how to” headline formula i.e How to Lose
30lbs. Then you make it stronger from there by putting in timeframes and/or
objection handlers i.e. How to Lose 30lbs in 30 Days (that’s the timeframe),
without exercising (that’s the objection handler). In any case - “how to”
headlines are the best place to start.
Then, from there, you want to be clear about everything you’re going to go
through. Notice how Grace does this with “bullet points.” She goes through
exactly what will be on the workshop including who it’s for/not for.
Next, you want to be very clear about the payment terms. You want to let them
know it’s free to attend, and that they’ll only be charged 7 days after the
workshop IF they loved it.
And if they don’t love it? Well, you’ll give them a “secret” email address at
the end of the workshop to write in and let you know not to charge their card.
Finally, you want to be very clear about what you want them to do next. Tell
them if they want to join… “here’s how to reserve your spot… Step 1) scroll to
the button. Step 2) Click the purple button that says “Reserve My Spot>>>” Step
3) Put in your information…” etc.
If you follow these rules, and you model the examples I’ve provided, you should
be able to come up with a strong Zero Down Workshop your list will love to join
J
Next, we move onto…
8) The 15 Minute Filter Call
This one is one of my favourites for turning cold leads into high paying
clients. Here’s how it works…
Basically, this is a call you stick right in front of your regular sales call.
Meaning, before you get someone into your regular sales call, you first get
them to attend The 15 Minute Filter Call. Here, you ask them your regular
qualifying questions to find out if you can help them, and if you find they’re
a good fit for your longer sales call, you invite them into that one where you
sell them your program. Hence the “filter” in the name.
So why have this call at all? Why not just send them straight to your regular
sales call like normal? A few reasons…
First, these 15 Minute Filter Calls quickly eliminate the dud prospects without
having to spend 1 hour with them.
Have you ever had a long conversation with a prospect who you knew after the
first 5 minutes were never going to buy (or you didn’t want to work with them)?
We all have. But then you’re stuck with them for the next hour wasting your
time!
Well, with this approach you don’t have to worry about that ever again… If
they’re not a good fit, no problem. At the end of your 15 minutes you simply
send them on their way. A big time saver!
Second, these 15 Minute Filter Calls are super desirable.

Prospects love them because they only have to give up 15 minutes of their time.
Therefore, you’ll receive A LOT more of these calls in your calendar than
regular sales call appointments.
Third, and my favourite, these 15 Minute Filter Calls increase your regular
sales call conversions.
As mentioned, at the end of your 15 minute conversation if you find this is a
person you can help, then you invite them to your longer sales call. The good
thing about this is, the ONLY people you invite to your longer call will be
those who are qualified. AKA: those who have the problem you solve, those with
the motivation to put in the work, those who you like, and most importantly…
those with money!
Therefore, you’re only ever speaking to people in your longer sales call who
are super super qualified.
Along with this – they will be easier to close because by the time you speak to
them in your longer sales call, it will be the second time you’re on the phone
with them. More touch points before the sale equals more trust. More trust
equals easier sales. And this is why I said it’s a great way to turn your cold
leads (those new to your list) into high paying clients fast.
Now you’re probably thinking…
Why would they want to show up to this call then? What’s in it for them?
Well, that’s what we’re about to address next…
Let’s break this down so you can see how simple it is, and how it all works…
First, you send them to a page that tells them you’re giving away a “free 15
minute strategy session.” And the main benefit to them is that you’re going to
give them “one BIG actionable piece of advice” in order to move them toward the
result they want i.e. more clients, weight loss, more dates, clear skin etc.
(I’ll give you a script in a minute that outlines this all word-for-word)
Then, at the bottom of this page is a button to your calendar where they can
book the call.
Finally, at the allotted time you call them on their chosen number.
Following is a PDF document that includes an overview of the 15 Minute Filter
Call sales page script, including the word-for-word sales page script.
Download and read the document now so you have an understanding of exactly what
we’re pitching here:
https://jyf.s3-us-west-
2.amazonaws.com/Products/The+15+Minute+Client+3.0/3.3+15+Minute+Filter+Call+Script.pdf
As you can see – it’s pretty straightforward.
You copy/paste that script onto a landing page, then simply edit in your own
information i.e. you simply put in your credibility pieces where mine are, and
also change the core outcome I’m promising to yours (if your outcome is also
helping them get premium clients then you can obviously leave it as is).
Now, as it relates to running the call, that’s also super simple…
First, make sure you call them on time.
You only have 15 minutes with them and not a second more. But what if they
don’t answer for a few minutes? Then you only have 12 minutes with them (or
whatever is left). Respecting your time is super SUPER important if you want be
treated like the expert you are trying to portray yourself to be.
If you don’t respect your time, they won’t either!
With that being said, here’s the structure of the call:
1) Set the Tone (Minute 1)
When you jump on you want to set the tone for the call immediately…
Welcome them. Remind about the strict length of the call. Then also remind
them about the outcome of the call (one big tip), and that in order to do
that, you’ll be asking some simple questions for the first 8 minutes or so.
Finally, ask them to “listen carefully” to each question and be as succinct

as possible so you can maximise your time on the call together.
2) Ask Your Qualifying Questions (Minute 2-8)

Go right into asking your main qualifying questions.
These are the same questions you typically ask on your sales call. I.e.
“What’s your #1 problem with getting clients/dates/losing weight?” or “What
have you tried to solve this?” or “What do you believe is stopping you from
solving this problem?” or “What made you choose me to help you with this?”
etc.
I’m just making up some general ones, but you get the point.
You want to ask your core 5 or so qualifying questions so that by the end of
your first 8 minutes you know whether they’re qualified or not.
3) Recap (Minute 9)
Once finished, you want to briefly recap what you’ve heard them say so they
know you’ve heard them.
4) Give Your One Big Tip (Minute 10-12)

Give them your one big piece of advice you know they need to get the main
outcome they want (i.e. the one big piece of advice to move them toward
getting more clients or more dates or better skin etc.).
Now remember – you’re not laying out a whole step-by-step plan here. It’s
just ONE big piece of advice you can articulate in 3 minutes or less.
5) Ask If They Have Any More Questions (Minute 13-14)
Important: If they’re not qualified at this stage you can simply end the
call. Meaning, you don’t need to ask them if they have any more questions
and you can simply wish them well and to keep in touch.
Why are you asking them if they have any more questions at this stage when
there’s only a couple of minutes to go?
Because it allows you to transition into your pitch for the longer sales
call (if they’re qualified and someone you want to invite to your longer
sales call). Here’s how it works…
When they say “yes” and ask you a question, it’s typically going to be
something that’s going to take longer than 1-2 minutes to answer. Therefore,
this is your cue to say something like…
“Wow that’s a big question. And, unfortunately, it’s not something I can
easily answer in what little time I have left. But what I can do is book you
in for a longer blueprint session (or whatever you call your typical sales
call) and we can help solve this for you. Along with that, I can map out a
bigger step-by-step plan to help you bring in consistent clients/more
dates/clear skin etc. that I simply didn’t have time for today. Is that
something you’d be interested in?”
Simple, right?
Now, what happens if they don’t have any more questions?
Good question!
Well, you simply bring up a question your prospects typically ask at the
end. For example, when they say “no” you might say…
“No problem. And, one of the things most ask about at the end is to get help
with a bigger, step-by-step plan to help them to bring in more consistent
client/more dates/clear skin etc. Is that something that you are looking for
help with as well?”
Then, if they say “yes” you can go into your pitch…
“Ok great. And, unfortunately, it’s not something I have time to map out
right now with what little time I have left…” etc etc.
The bottom line:
If they don’t have a question, just create one for them! J
Finally…
6) Book Them In For Your Longer Sales Call (Minute 15)
Pretty self explanatory this one J
If they say “yes,” then get out your calendar and book them in. If they say
“no” (unlikely), then wish them well J
And, that’s it!
That’s how to do your 15 Minute Filter Call!
Simple, right?
Now, just before we move on here’s one bonus tip…

What you’re going to discover is that, when you do a lot of these calls, you’re
basically going to be giving the same 3-5 tips. So once you’ve identified what
those are, you can hire someone to do these 15 minute calls for you, and you
just do the longer sales call. That way, you’re only ever speaking to someone
that is super qualified!
The other great thing about this is that it positions you as an Expert even
more because now you have a ‘gatekeeper.’ You have someone that qualifies for
you AND talks you up J
Alrighty then, final call…
9) The Instant Result Call
This one is very similar to the Roadmap Call, just with a slight twist. And, as
an FYI - this is one I’ve never used. But, it’s one I’ve seen used to
incredible effect! I learned it from my friend (who runs “6-Figure Coach
Magazine” Karl Bryan). Here’s how it works…
Basically, you’re going to promise they achieve some type of desirable result
by the end of the call. So where the Roadmap Call you promise they get a step-
by-step plan, with this one you’re promising a result.
For example, what Karl does is he promises to “uncover over $250,000 worth of
revenue in their business within 30 minutes.” How’s that for an offer hey? Do
you think that might get people booking in his calendar?
Absolutely.
And that’s why this call is so powerful. Promise your prospects a result they
really want, and they can be chasing you down!
As mentioned, it’s very similar to The Roadmap Call in the way everything is
setup/promoted. Meaning, you simply send them to a page that outlines the
details of the call just like I describe in The Roadmap Call. Only this time
the promise is some type of result (revisit The Roadmap Call above for
context).
Let’s have a look at some example ‘results’ that could be promised across
various industries:
1) If you’re a Business Coach you could promise to double their opt in page
conversions by the end of the call…
2) If you’re a Wedding Photographer you could tell them where the best
locations are to get their wedding photos done in your city…
3) If you’re a Dating Coach you could give them ideas on what style clothes
they should wear to attract dates…
4) If you’re a Weight Loss Coach you could recommended diets they should stay
away from based on their body type…
Etc.
I’m just brainstorming here. Obviously, you want to promise a result you can
deliver. The key with this, however, is that you want to promise something that
doesn’t give away everything – that has them wanting more because you’ve only
given half the answers.
For example, with Karl’s offer, he shows you where there is at least $250,000
of revenue in your business – and he even talks about the strategies you’d need
to implement to generate that revenue. BUT, he doesn’t go into the detail of
those strategies. Obviously, you have to hire him to help with that!
So you see how, even though he’s delivering on his promise, the prospect still
needs him?
Cool, ey?
Final Notes
_________
Congrats!
You’ve just completed The 9 Email Offers!
Now all that’s left to do is pick one that resonates and start to promote it… today!
Here’s my advice:
If you’re still inexperienced with sales calls (or low on confidence with them),
choose The Roadmap Call or The 15 Minute Filter Call. These two will get lots of
people booking in your calendar and allow you to practice selling.
Then, when you’re confident of your closing ability, I would recommend using The
Straight Pitch Call, combined with The Webinar Call (where you promote an evergreen
webinar). These two will bring you super qualified appointments (although you may not
get as many). I like this option because I’m very short on time and only want to be
speaking with those who are ready to buy.
Finally…
If you find that you’re pitching these offers and no one is taking you up on them,
then you usually have 1 (or all) of these 3 problems:
1) Dead list
Most Coaches and service professionals don’t keep their list warm by sending regular
emails.
So if you haven’t emailed your list in months, and you’re thinking one of these
offers is the key to reviving it, then you’re probably going to be disappointed.
This doesn’t mean you shouldn’t try.
However, the key to a responsive list is by keeping in contact with that list
regularly.
When you don’t do that, the list dies.
2) Unqualified list
Often we Coaches will build our list but attract the wrong type of people onto our
list (typically because the offer/lead magnet we used to get them onto the list
attracted the wrong prospect).
When this happens, the response to our offers will be low (usually non-existent).
This is because there is a message-to-market mismatch.
You could have the best offer in the world to help men get more dates, but if your
list is full of women, it ain’t going to convert.
The key to ensuring this doesn’t happen is to have a lead magnet (AKA: a free bribe)
that gets the right prospects onto your list – those with money and motivation to buy
your high-ticket program.
This is outside the scope of this document and something I help clients with inside
my 15 Minute Client program.
3) Poor offer
In this instance the Coach is presenting an offer to the right market on their list,
but these prospects simply don’t want the offer.
This is usually because the main benefit/promise/headline of the offer is

unappealing.
In order to overcome this you have to change the main offer.
You have to promise something else.
You have to try a different angle or “hook.”
Then when you’ve come up with something, you simply send a few more emails and see
how that new offer goes.
I hope you enjoyed the 9 Email Offers that Get Coaching Clients Free, and I’ll see
you on the next training…
-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

The 9 Email Offers That Get Coaching Clients Free V3

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

The 9 Email Offers That Get Coaching Clients Free V3

Uploaded by

Copyright:

Available Formats

© Jumpstart Your Funnel Pty. Ltd.

- All Rights Reserved – Copyright 2022 1

Copyright © 2020 – Jumpstart Your Funnel Pty. Ltd.

All rights reserved.

No part of this publication may be reproduced, distributed, or transmitted in any

For permission requests, write to the publisher, addressed “Attention: Permissions

1) The Roadmap Call

So how does this call work?

In a sales call the process almost always looks like this:

How to Implement This Call:

First, you want to name your roadmap call.

“A personalized… + TOPIC + TOOL = Sexy Sales Call Name”

So using the above, some examples might be:

“A personalized funnel audit”…

“A personalized weight loss game plan”…

“A personalized email strategy”…

Next, once you’ve named your call…

Here’s an example of a page with a video…

Here’s an example of me explaining my roadmap call (which I called “A

1) I begin by introducing the name of the roadmap I’m giving away “a

What this offer looks like when promoted in an email:

“With that being said…

Go here for all the details:

LINK TO LANDING PAGE”

Don’t overthink it.

Anyway, here’s an example of me selling a Roadmap Call (which, in my case, I

Subject Line: Getting clients from an email list of 0

But, from 2018 to 2021 I didn’t send out one email.

Not even an autoresponder email.

In fact, I let my list go totally dead.

Stone cold dead.

In early 2018 my first daughter, Indiana, was born.

So I decided to take some time off

(I’d been working non-stop since 2013).

Then came Olive in 2020.

So I took more time off.

To send sending daily emails again.

And to re-launch my 15 Minute Client program.

Also, I decided to build my list from scratch.

Further, I didn’t even email my old list about my new list.

Instead, I simply started running an ad that built my list on autopilot then,

Now here’s the interesting thing…

Within 6 weeks I had a bunch of new clients in my program.

But the point is…

The clients came pretty quick.

You don’t need a big list to get clients with email.

In fact, you don’t need any list at all.

All you need is…

B) An offer people want.

The point is, though…

With that being said…

LINK TO LANDING PAGE”

See how that works?

I just kept it simple by communicating the main benefit/promise/headline of the

“A step-by-step marketing game plan to bring in consistent, high-paying

That’s all you need to do.

Next, let’s move onto…

Here’s an example of what that page looks like…

As mentioned – I want there to be 100% clarity.

How to Implement This Call:

Here’s the structure again:

Tell them what you’re going to be charging for the call…

Walk them through everything.