A Report: On "Market Research On Corporate Social Awareness Based On The Culture of Sustainability"

/
A Report
on
“MARKET RESEARCH ON CORPORATE
SOCIAL AWARENESS BASED ON THE
CULTURE OF SUSTAINABILITY”
IBS Hyderabad
Academic Year 2021-2023
By
Ankita Sanyal
at
KANTAR, IMRB. KOLKATA
Div. of Hindustan Thompson Associates Pvt.
Limited
An interim Report
on
“MARKET RESEARCH ON CORPORATE SOCIAL

AWARENESS BASED ON THE CULTURE OF
SUSTAINABILITY”
Submitted by
Ankita Sanyal
21BSPHH01C0150
At
KANTAR, IMRB. KOLKATA

Div. of Hindustan Thompson Associates Pvt. Limited
A report submitted in partial fulfilment of the requirements
of MBA Program of IBS Hyderabad
Submitted To
FACULTY GUIDE: COMPANY GUIDE:

Dr. Samyadip Chakraborty Rebecca Banu Chowdhury
Professor Senior Executive, Data Acquisition
IBS HYDERABAD KANTAR OPERATIONS
13th April 2022
IBS Hyderabad
AUTHORIZATION
I, Ankita Sanyal, here by state that this project work entitled “Market Research study on corporate social
awareness based on the culture of sustainability” is an original piece of work that has been prepared under the
guidance of Company Guide Rebecca Banu Chowdhury, Senior Executive, Data Acquisition at Kantar IMRB,
KOLKATA and Professor Dr. Samyadip Chakroborty, ICFAI Business School, Hyderabad and submitted by
me towards partial fulfilment of the requirement of MBA program of IBS HYDERABAD. The findings and
conclusions expressed in this report are genuine and for academic purpose. It is our own and it has neither been
submitted nor published anywhere before any resemblance to earlier project or research work and is purely
coincidental. It is totally based on our hard work and creativity.
A copy of this report has been sent to my company guide for approval. This work has not been submitted to
any other university or organization for assessment or award.
Ankita Sanyal
21BSPHH01C0150
Batch (2021 - 2023)
IBS HYDERABAD
IBS Hyderabad
ACKNOWLEDGEMENT
Project work is a mixture of knowledge, creativity, and experience. Firstly, I would like to thank IBS Hyderabad
for allowing me to be engrossed in such an experience. I would like to thank KANTAR, IMRB for thinking me
capable enough for this summer internship program. They have also provided me an exposure to the corporate
world, which has been an excellent experience for me. It has also enabled me to enhance my skills and learn
things practically.
I would full-heartedly like to thank my company guide, Rebecca Banu Chowdhury. Because of her, this
experience has been full of learning. I would also like to thank him for her constant support and motivation in
completing my assigned projects. She has helped me expand my knowledge in Market Research work and
especially in the field of Data Collection and Acquisition. I have tried to reflect on such valuable contribution
and guidance through my project.
I would also like to thank my faculty guide, Dr. Samyadip Chakroborty who has helped me throughout this
project. He has always been available to answer my most minor query and has also motivated me to deliver my
best work. I have been lucky to have had the opportunity to complete this project under his guidance.
My thanks are due to all those who directly or indirectly helped me in preparing the project report. However, I
accept the sole responsibility for any possible error of omission and would be extremely grateful to the readers
of this project report if they bring such mistakes to my notice.
Date: 13th April 2022
Ankita Sanyal
IBS Hyderabad
ABSTRACT
The study shows that leadership in companies efficiently supporting the engagement of employees to integrate
sustainability into their culture. In response to the threats posed by climate change, water scarcity and other
emerging environmental issues, corporations have prioritized sustainability as a core business issue. Many
companies have learned that sustainability represents a distinct competitive opportunity, but not all companies
are successfully addressing these opportunities and challenges. A review of existing literature points to
organizational culture as an important driver behind the success of sustainability initiatives, yet little empirical
research has been done to describe the relationship between corporate social awareness and sustainability.
Globalization has placed enormous pressure on corporations as they seek to achieve their strategic goals and
objectives in the contemporary business environment. The global business environment is rapidly changing as
a result of various factors, such as a shortage of resources, the financial downturn, and environmental pollution.
Corporate social responsibility (CSR) is internal to a corporation; it dictates how a company plans its course of
action with respect to society.
A possible solution is for organisations to develop a sustainability oriented organisational culture that engages
employees with the sustainability change and that develops a leadership supportive of the engagement of their
employees. As a result, this report aims at exploring how organisations can change their organisational culture
in order to fully integrate sustainability by engaging employees and managers. Specifically, this report revolves
around the corporate social awareness among the target audience for the particular project name MAGNUM
FOR KANTAR OPERATION, IMRB, KOLKATA.
The target group of this study were mainly inclusive of the people within the age group of 22-50 years, working
in different industries and sectors of Kolkata. With a social demographic specification of: Students of
Engineering or Management Institutes, Employees any Tata Group of Companies, Distributors/ Vendors /
Customers of Tata Steel, Key decision makers in projects / in local communities, Employees working NGOs,
Employees working in the banking sector, Employees of Government bodies, Employee/owner of any kind of
media outlets, A key decision maker – head/president/secretary of any society/club/association
IBS Hyderabad
TABLE OF CONTENTS
AUTHORIZATION
ACKNOWLEDGEMENT
ABSTRACT
1. INTRODUCTION……………………………………………………………….1
2. OBJECTIVES……………………………………………………………………2
3. LITERATURE REVIEW………………………………………………………..3
4. PROJECT DESCRIPTION……………………………………………………...4
5. ACTION PLAN…………………………………………………………………5
6. LIST OF TASKS ALOTTED AND ACCOMPLISHED TILL DATE...……….6-8
7. LIMITATIONS……………………………………………………………….…9
8. ABOUT THE COMPANY- KANTAR, IMRB………………………………...10
9. HISTORY OF THE COMPANY………………………………………………11
i. OPERATIONS OF THE COMPANY …………………………….…..11-12
ii. LIST OF DIVISIONS AND SECTORS……………………………….13-14
10. MARKET RESEARCH INDUSTRY: DATA ANALYTICS AND BRAND
CONSULTANCY……………………………………………………...............15
11. MAIN STUDY:
i. CSR AND TYPES OF RESPONSIBILITIES……………………….16-18
ii. SUSTAINABILITY DEVELOPMENT GOALS………………….....19
iii. SDG REPORTING………………………………………………...…20
iv. SUSTAINABILITY INITIATIVES WITHIN CORPORATIONS……21
12. RESEARCH PROBLEM…………………………………………………….…22
13. METHODOLOGY……………………………………………………………..23-24
14. SAMPLING…………………………………………………………………….25
15. RESEARCH DESIGN……………………………………………………….....26
16. QUESTIONNAIRE………………………………………………………..……27
17. FINDINGS AND ANALYSIS
PART A…………………………………………………………………………28-30
PART B…………………………………………………………………………31-56
18. SEMANTIC KEYWORDS ANALYSIS…………………………………………..57
19. CONCLUSION…………………………………………………….…...……….…58
20. REFRENCES………………………………………………………………………59
IBS Hyderabad
INTRODUCTION
The culture of sustainability refers to the integration of environmental health, social equity and
economic vitality in order to create thriving, healthy, diverse and resilient communities for this
generation and generations to come. The practice of sustainability recognizes how these issues
are interconnected and requires a systems approach and an acknowledgement of complexity.
This means more than just accounting for environmental and social impacts in corporate
reporting. Sustainable businesses are resilient and create economic value, healthy ecosystems
and strong communities. Sustainable businesses survive over the long term because they are
intimately connected to healthy economic, social and environmental systems. In today’s
business environment, sustainability is something that many companies are striving toward.
One key component of this journey involves embedding sustainability into organizational
culture. Like sustainability, organizational culture is also defined in many different ways.
Academic definitions make reference to shared assumptions and values as well as expected
behaviours and symbols. An organization’s culture guides the decisions of its members by
establishing and reinforcing expectations about what is valued and how things should be
done. For this reason, culture is often described as ‘the way we do things around here’ in a
work environment. Over time, an organization builds up its own culture, providing a sense of
identity to its members about ‘who we are’ and ‘what we do.’
In simple terms, CSR is any action a corporation does to benefit the relationship between a
corporation and the community, and to make a positive difference in the community with
employee engagement, financial support, and volunteerism. While environmental
sustainability is usually a part of corporate social responsibility, CSR does not only focus on
sustainability. For many companies, treating the environment well is important, and this value
may be reflected in their CSR programs. Also, when a company chooses to support the
community and be responsible, they choose to support ethical business practices. These are
important elements of corporate social responsibility and sustainability because this provides
companies an opportunity to raise awareness and make changes for environmental rights.
1
IBS Hyderabad
RESEARCH OBJECTIVES
Primary objectives - Assessing corporate social awareness among respondents.
Many companies have learned that sustainability represents a distinct competitive opportunity,
but not all companies are successfully addressing these opportunities and challenges. A review
of existing literature points to organizational culture as an important driver behind the success
of sustainability initiatives, yet little empirical research has been done to describe the
relationship between company culture and sustainability. The aim of this study is to understand
the relationship between company culture and sustainability initiatives. The study finds that
culture does indeed matter in corporate sustainability success and points towards additional
dimensions for companies to consider when planning and implementing such initiatives.
● SUSTAINABILITY: As a discipline
1) Multidimensional construct to spread awareness
2) Ecological Business Approach
3) Productive employment resulting in sustained economic growth.
● SUSTAINABILITY: As a Responsibility
1) Strategic Imperative (CSR)
2) Holistic approach towards "meeting needs of present without compromising the future"
3) SDG Reporting
● SUSTAINABLY: As the future
1) Greener environment
2) Action to combat climate change and its impact
3) The Environmental Pillar

2
IBS Hyderabad
LITERATURE REVIEW
According to the research paper by Martha Fani Cahyandito and Dr. Frank Ebinger from
Institute of Forestry Economics University of Freiburg published by the name of “The
effectiveness of sustainability reporting: Is it only about the report’s design and contents?”
At two different German companies, two exploratory investigations were done. This is because
German businesses and government officials place a high value on sustainable development,
and sustainability reporting is seen as a vital aspect of putting that vision into action.
Furthermore, following the United States and the United Kingdom, German corporations
ranked third in terms of reporting (CorporateRegister 2004b). Accessibility was a major
consideration while selecting businesses. Several companies who were listed in "best of class"
rankings (SustainAbility/UNEP 2003 and Clausen et al. 2001) were approached to see whether
they would participate in this study. This procedure also emphasises the importance of
remembering that sustainability reporting is not a quick process. However, it is the consequence
of years of expertise and initiatives in sustainable development by a corporation. As a result,
two of the most experienced organisations in these rankings appeared to have the best answers
to our research question. Another consideration in selecting the businesses was that they should
reflect diverse markets and, if feasible, different customer sensibilities. Various stakeholder
literatures in the field of strategic management (i.e. Freeman 1984, Davies et al. 2003; Doyle
1995, Gummesson 1996, 1997, Hunt and Morgan 1994, Richardson et al. 2002) and also
specifically in the field of environmental management (i.e. Dyllick/Belz/Schneidewind 1997;
Schaltegger and Sturm 1992; Dyllick 1990; Achleitner 1985) point out that corporations cannot
survive if they do not Social acceptance, the 'licence to exist,' and more visible contributions
like capital, labour, and revenue are all examples of resources contributed by stakeholders. The
hazards include not just financial vulnerability, but also employment and career opportunities,
product and service quality, environmental and social concerns. Not only are there financial
hazards, but also job and career prospects, product and service quality, environmental and
community implications, and so on. The ability of stakeholders to mobilise social and political
forces, as well as their ability to remove resources from the enterprise, may give them power.
3
IBS Hyderabad
MAIN STUDY PROJECT DESCRIPTION:

PROJECT NAME: MAGNUM, PROJECT ALLOCATION DATE: 4TH March 2022
MARKET RESEARCH COMPANY: KANTAR OPERATIONS, IMRB, KOLKATA
PROJECT BRIEFING: Collection of surveys via interviews of target groups for a Market
Research study for the purpose of corporate social awareness among leaderships.
SAMPLE SIZE: 90
SAMPLE GROUP: 22-50 years
POPULATION DESCRIPTION:
CATEGORY No. of Respondents

Students of Engineering or Management 15
Institutes
Employees any Tata Group of Companies 15
Distributors/ Vendors / Customers of Tata 8
Steel
Key decision maker – 8
head/president/secretary of any
society/club/association/ in local
communities
Employees working NGOs
Employees working in the banking sector 15
Employees of Government bodies 12
Employee/owner of any kind of media 15
outlets
SAMPLE CATEGORY: SEC A, SEC B [SEC- Socio Economic Classification]

SAMPLE DESCRIPTION: SAMPLE POPULATION BREAKUP
Gender: Male -50%
Female-50%
NCCS: SEC A-60%
SEC B-40%
Age: 22-35- 60%
36-50- 40%
4
IBS Hyderabad
ACTION PLAN:
o For this particular project, the eligibility criteria and quota for individual segment
allotted by the team leader was the main focus as it started.
o I started the project by first interviewing employees of the banking sector. First stem
here, was to identify an appropriate private limited bank and fix an appointment with a
white collared employee in the managerial position. The first appointment fixed for this
project by me was the interview of the manager in portfolio banking of Axis Bank,
Golpark Branch. The first interview gave us an estimate idea of the length of the
interview (LOI) which is 20-30 mins (approx.).
o Next, I targeted employees of the government sector. With the help of referencing, 2
appointments got scheduled at the GST Bhawan, Kolkata. The respondents are central
government employees under the Ministry of Finance, Revenue Department. These
interviews are not just a mere data collection method, it also acts as gateway to insights
through conversations and interaction between the interviewer and interviewee.
o Another interview conducted in the banking sector, was at Bandhan Bank, Rashbehari
Avenue. The respondent is positioned at a designation of Vice President. This interview
was done along with the accompaniment of the team leader of the project, Mr Biplab
Banerjee.
o A database of employees of Tata group of companies has been sent, from which, 4
appointments are to be fixed. Once confirmed the interviews are to be conducted in the
respective Tata Offices as per the timing given by the respondent.
o Also, the next plan of action is to schedule interview employees from media houses.
5
IBS Hyderabad
LIST OF TASKS ALLOTTED AND ACCOMPLISHED
1st Project allotted: Devour
Date of project allocation: 4th March 2022
Project description: A study on consumer behaviour over consumption of frozen food (Snacks)
Project category: Consumer Behaviour of FMCG sector
Task: Market research through surveys via interviews of individuals aged between 18-45years
from households with follow up for 4 days self-filling survey form by the respondent.
Individual Target given: 20
Target achieved: 17
2nd Project allotted: Seller Brand Track Study
Date of allocation: 15th March 2022
Project Description: This project assesses the respondent’s brand awareness and utility about
e-commerce platforms they can sell on. Additionally, it also talks about the challenges that they
face while selling on their respective platforms.
Project Category: B2B Project
Task: A survey is to be conducted among respondents within the age group of 25-55years who
are manufacturers, wholesalers and retailers selling on online, offline and/or on both platforms.
Target achieved: 10
6
IBS Hyderabad
3rd Project allotted: Fresh6
Date of allocation: 22nd March 2022
Project Description: This project assesses the respondent’s usage, brand awareness and utility
of specific home freshener brands and various kinds of products
Project Category: Consumer Behaviour of Home Fragrance products
Task: A survey is to be conducted among female respondents between the age of 25-45years,
who are users of home fresheners asking about their usage and buying patterns of home
fragrance brands and different product.
Target achieved: 21
4th Project allotted: MAGNUM (Main Study)
Date of allocation: 4th April 2022
Project Description: This project and the report deals with the perceptions of professional
students and employees about sustainability and CSR activities performed by various
companies in different industries.
Project Category: Corporate Social Awareness Project
Task: Collection of surveys via interviews among respondents within the age group 22-
50years for the purpose of corporate social awareness among leaderships.
TOTAL SAMPLE SIZE: 90
7
IBS Hyderabad
TARGET GROUP: POPULATION DESCRIPTION
o Students of Engineering or Management Institutes
o Employees any Tata Group of Companies
o Distributors/ Vendors / Customers of Tata Steel
o Key decision maker – head/president/secretary of any society/club/association/ in local

communities
o Employees working NGOs
o Employees working in the banking sector
o Employees of Government bodies
o Employee/owner of any kind of media outlets
Gender: Male -50%
Female-50%
NCCS: SEC A-60%
SEC B-40%
Age: 22-35- 60%
36-50- 40%
Target achieved: 4
8
IBS Hyderabad
LIMITATIONS:
Limitations of the internship project are:
• Leads not provided in the initial stage of the internship
• The accuracy of indications given by the respondents may not be considered adequate
as whether the language used in the questionnaire is understood by the respondent
cannot be taken for granted.
• The study is based on the information gathered from the general public. Therefore, in
such a case it is possible that the information supplied might be biased because the
people might have shown partiality towards their insurance policies.
• Since the survey was limited to 100 people it is rather difficult to give a precise
conclusion but I have tried to the best of my capability to give the conclusion in a
comprehensive manner.
• Human behaviour is too complex to determine. So, the information disclosed by them
may not be very accurate.
• Due to time constraints and the busy schedules of the people it was difficult to interact
with them completely.
• Time factor: The biggest limitation that I faced was that people were not willing to
• participate in the surveys that easily because the questionnaires on average for any
project
• lasted about nearly 15-20 minutes approximately.
• Remarks from respondents: few questions were repetitive in nature and few seemed
irrelevant
• which made respondents loose interest in answering those questions and made them
impatient.
9
IBS Hyderabad
ABOUT THE COMPANY: KANTAR, IRMRB

DESCRIPTION
Provider of marketing communication and advertising expenditure information. The company

provides campaign development and optimization solutions for advertising on radio and
internet. The company serves clients through audience research, competitive intelligence and
vital consumer behaviour.
Founded - 1992 (as the Market Research, Insight and Consultancy division of WPP)
Headquarters - London, England, UK
Key people - Chris Jansen (CEO), Ian Griffiths (CFO)
Ownership:
Bain Capital (60%)
WPP Group (40%)
Website - www.kantar.com
10
IBS Hyderabad
HISTORY OF THE COMPANY
Kantar IMRB (formerly "IMRB International" and "Indian Market Research Bureau") is a
multi-country market research, survey and business consultancy firm established in 1970 that
offers a range of syndicated data and customized research services. With over 1200 employees,
IMRB is one of the largest providers of market research in India in an industry estimated to be
worth a minimum of $187 million. IMRB International's specialized areas are consumer
markets, industrial marketing, business-to-business marketing, social marketing and rural
marketing.
OPERATIONS OF THE COMPANY THROUGHOUT THE YEARS
In April 2019, Kantar unified all its legacy brands, such as Kantar TNS, Kantar Millward
Brown, Kantar Media and Kantar Worldpanel, into Kantar. Work conducted with clients in
governments, the public sector, NGOs and NFPs, is led by Kantar Public, Kantar's specialist
division which advises on the delivery of public policy, programmes, services and
communications to the public.
Kantar IMRB
Kantar IMRB (formerly "IMRB International" and "Indian Market Research Bureau") is a
multi-country market research, survey and business consultancy firm established in 1970 that
offers a range of syndicated data and customized research services. With over 1200 employees,
IMRB is one of the largest providers of market research in India in an industry estimated to be
worth a minimum of $187 million. As the oldest extant market research company in India,
IMRB has been responsible for establishing the first and only household panel, the first
television audience measurement system and the first radio panel in the country. IMRB
International's specialized areas are consumer markets, industrial marketing, business-to-
business marketing, social marketing and rural marketing.
11
IBS Hyderabad
Kantar Millward Brown
Kantar Millward Brown was founded in Warwick, England in 1973 and acquired by WPP
Group in 1990. In 2004, WPP backed Millward Brown acquired strategic marketing research
and consulting firm, MaPS - Marketing and Planning Systems based at Boston In 2015, the
experts from MaPS were moved to Millward Brown Analytics. Kantar Millward Brown, now
part of Kantar's Insights Division, is a global research agency specialising in advertising,
marketing communications, media and brand equity research. Kantar Millward Brown works
across a range of industries and categories, and has a number of specialist practices.
Kantar TNS
In 2008, Kantar TNS (Taylor Nelson Sofres) was acquired by WPP and included in Kantar. In
February 2009, Kantar merged TNS and Research International.
TNS NIPO has a database of thousands of screened respondents. For each survey a selection
is made from the database and submitted to the respondents. TNS NIPO's goal is to have the
respondents surveyed once every six weeks.
TNS NIPO uses software from NIPO Software for its research surveys. The five following
methods of research are used:
Qualitative research
CATI: Computer-assisted telephone interviewing
CAPI: computer-assisted personal interviewing (by interviewer)
CASI: computer-assisted self-interviewing (respondent receives questions via modem)
CAWI: computer-assisted web interviewing (respondent visit site)
12
IBS Hyderabad
LIST OF DIVISIONS AND SECTORS
1. DIGITAL - Kantar IMRB’s Digital specializes in research on the web and social
media. Using the latest algorithms to understand the digital consumer, Digital can
provide critical insights into the online user’s demographics, behaviour and
attitudes. These critical insights can help brands to understand their performance online
as well as make adjustments to their strategy wherever required.
2. BFSI - Kantar IMRB also has a specialized unit, ‘Asset’, which caters exclusively to
the specialized research needs of the banking, financial services, and insurance sectors.
Asset provides wide-ranging research solutions to a host of leading Indian and
multinational companies in these sectors. It has conducted extensive research on a wide
range of financial products across different studies and assignments in banking,
insurance, mutual funds, credit cards, and loans.
3. TELECOM - The consumer of today puts his/her mobile phone to a number of uses,
right from entertainment and communication to shopping and travel. We see a lot of
convergence between urban and rural users in terms of how they engage with their
phones. The only limiting factors appear to be affordability (smartphones as well as
data/talk time) and stability of network.
4. TECHNOLOGY - The team conducts primary research (across both qualitative,

quantitative methods), desk research and data analytics across consumers/ households,
SME, enterprises, channel & retail as well as Government segments, thereby covering
the entire technology spectrum. The studies conducted by the Technology Practice team
span technology trends, demand estimation, concept & product test, end user profiling
& segmentation, pricing research, usage & attitude, account mapping studies, brand &
communication and other diagnostic researches.
13
5. MEDIA - Set up in the year 1990, Kantar IMRB is the only specialized media research
practice in the country. With over 80 man-years of research experience across various
media such as Print, TV, Film, Outdoor, and Digital, Kantar IMRB represents the
definitive one-stop solution for all your research needs in the media and entertainment
sector in India.
6. FMCG - IMRB partners several leading F&B marketers in India by researching

consumers and trade to provide its clients with consumer, shopper and retail insights.
IMRB offers a range of syndicated and customized research solutions in the foods and
beverage sector. Over the years, IMRB has conducted research for nearly all categories
in the F&B sector including staples, cooking media, sauces, spices & condiments,
health foods, beverages, cereals, dairy products, instant / RTE foods, biscuits,
savouries, confectionery and chocolates.
7. HEALTHCARE - Kantar IMRB offers an extensive range of market research to clients

in the healthcare, pharmaceutical, healthcare delivery, medical equipment and
diagnostic sectors. This includes full-service marketing research employing qualitative
& quantitative methods as well as desk research. Kantar IMRB has researchers working
exclusively in the sector with an excellent grasp of the industry and sub-sectors. They
have the requisite qualifications and experience to offer information solutions and
insights to service all therapeutic categories, healthcare service providers, healthcare
consumers/patients, medical equipment and consumables.
8. ENERGY AND ENVIRONMENT - Energy and Environment is one of the key

verticals for research and research-based consultancy. A team of professional
researchers undertakes variety of customized research and advisory projects and
provide solutions to clients in Energy and Environment sector. Kantar IMRB has a team
of researchers with engineering, science, economics and management background
providing all round experience and expertise. Projects in Energy and Environment at
B2B & Industrial include, however, are not limited to the following sub-verticals
14
IBS Hyderabad
MARKET RESEARCH INDUSTRY: DATA ANALYTICS AND BRAND

CONSULTANCY
Data Analytics plays a major role in comprehending complex data and converting them into
meaningful and simple stories. These stories often have a way of explaining a brand’s journey,
whether it be Ferrari or Pepsi. Most often brands and big corporation houses stick to one
marketing agency. Somehow forming a symbiotic relationship.
Major software tools like Excel, Python, Tableau, PowerBi, etc. have become minimum
requirements for analysing huge amounts of data points. Trends are what client companies pay
huge amounts and different projects are billed heavily. In the last decade, the need for data
scientists and analysts have skyrocketed (Insert some authentic data source or figure).
While many companies thrive on market research as a whole to measure brand performance,
some noteworthy tech geniuses like Steve Jobs said let the research be, the consumers do not
know what they want yet. The rate that businesses collect data today is phenomenal. You can
now collect data on every aspect of your business and, in fact, your life. Despite the surgency
of solutions, such as BI tools, dashboards, and spreadsheets over the recent decades, businesses
still are unable to fully take advantage of the opportunities hidden in their data. Dashboards
and spreadsheets only tell you what is happening.
But they do not tell you why BI tools, dashboards and spreadsheets have a number of
limitations:
• Data wrangling and manual reporting is still prevalent. The need for human intervention
slows data analytics and communications within organisations.
• These tools only present data as numbers and charts. They lack the vital component of
narrative for effectively communicating information and insights.
• Current tools make scaling information requests impossible. Most marketing, sales,
operations and analytics teams lack the resources and time to respond to all requests for
reporting from every level of a company, including external stakeholders such as
customer.
15
IBS Hyderabad
MAIN STUDY:
CSR AND TYPES OF RESPONSIBILITIES
Corporate social responsibility (CSR) is the idea that a business has a responsibility to the
society that exists around it, according to the online course Sustainable Business Strategy.
Firms that embrace corporate social responsibility are typically organized in a manner that
empowers them to be and act in a socially responsible way. It’s a form of self-regulation that
can be expressed in initiatives or strategies, depending on an organization’s goals.
The environmental dimension of corporate sustainable development suggests that

maintaining biodiversity is of great importance, as it alone can ensure the ability of the world's
ecosystems to adapt to change and provide resources for future needs. The economic
dimension of corporate sustainable development is a prerequisite for the existence and survival
of every company. This dimension refers to the manner in which organizations are managed, a
leading role in the marketplace and creating a favourable economic impact for both
stakeholders and shareholders. The social dimension of corporate sustainable development
focuses on social capital. This dimension sets goals for human capital development and for
the foundation of social justice and equality. To remain competitive within the present inherent
business environment, there is a demand for organisations to embrace an integrated culture-
behaviour for performance that enables them to adopt a critical engine for a more sustainable
working environment. Organisational culture, which is a reflection of predominant valued
beliefs, is expected to influence a sustainable environmental performance. Evidence abounds
of several organisational activities with adverse impacts on humans and the environment. The
inherent dynamism of the business environment has made it imperative for organisations to
imbibe in a more ethical culture that will not only accomplish, but also sustain a functional
sustainable immediate environment. In advancing performance and competitiveness,
organisations tend to build up more capacity in production processes, however, these activities
are engaged in a planned culture geared towards sustaining a more friendly environment. In
promoting a distinctive culture, organisations are expected to display a sense of responsibility
within the employees working for the organization.
16
IBS Hyderabad
The intent of an organization’s CSR activities is to state the organization’s commitment to

continuous improvement in environmental performance. A strong, clear leadership in the
corporate world can serve as both a starting point for developing the Environment Management
System and a reference point for maintaining continuous improvement. The
activities/programs should be evaluated regularly and modified, as necessary, to reflect
changing priorities
TYPES OF CORPORATE SOCIAL RESPONSIBILITIES
Corporate social responsibility is traditionally broken into four categories: environmental,

philanthropic, ethical, and economic responsibility.
1. Environmental Responsibility
Environmental responsibility refers to the belief that organizations should behave in as

environmentally friendly a way as possible. It’s one of the most common forms of corporate
social responsibility. Some companies use the term “environmental stewardship” to refer to
such initiatives.
Companies that seek to embrace environmental responsibility can do so in several ways:
• Reducing pollution, greenhouse gas emissions, the use of single-use plastics, water
consumption, and general waste
• Increasing reliance on renewable energy, sustainable resources, and recycled or

partially recycled materials
• Offsetting negative environmental impact; for example, by planting trees, funding

research, and donating to related causes
17
IBS Hyderabad
2. Ethical Responsibility
Ethical responsibility is concerned with ensuring an organization is operating in a fair and

ethical manner. Organizations that embrace ethical responsibility aim to achieve fair treatment
of all stakeholders, including leadership, investors, employees, suppliers, and customers.
Firms can embrace ethical responsibility in different ways. For example, a business might set
its own, higher minimum wage if the one mandated by the state or federal government doesn’t
constitute a “liveable wage.” Likewise, a business might require that products, ingredients,
materials, or components be sourced according to free trade standards. In this regard, many
firms have processes to ensure they’re not purchasing products resulting from slavery or child
labour.
3. Philanthropic Responsibility
Philanthropic responsibility refers to a business’s aim to actively make the world and society a
better place. In addition to acting as ethically and environmentally friendly as possible,
organizations driven by philanthropic responsibility often dedicate a portion of their earnings.
While many firms donate to charities and non-profits that align with their guiding missions,
others donate to worthy causes that don’t directly relate to their business. Others go so far as
to create their own charitable trust or organization to give back.
4. Economic Responsibility
When a business is acting with economic responsibility in mind, it is making financial decisions
that prioritize doing good, not just making more money. This means that this type of CSR is
intertwined with the other types above. For example, this could mean that a business signs a
contract with a supplier that uses sustainable materials—even if it costs more. Economic
responsibility is the practice of a firm backing all of its financial decisions in its commitment
to do good in the areas listed above. The end goal is not to simply maximize profits, but
positively impact the environment, people, and society.
18
IBS Hyderabad
SUSTAINABILITY DEVELOPMENT GOALS
The Sustainable Development Goals (SDGs), also known as the Global Goals, were adopted
by all United Nations Member States in 2015 as a universal call to action to end poverty, protect
the planet and ensure that all people enjoy peace and prosperity by 2030. The 17 SDGs are
integrated—that is, they recognize that action in one area will affect outcomes in others, and
that development must balance social, economic and environmental sustainability. Through the
pledge to Leave No One Behind, countries have committed to fast-track progress for those
furthest behind first. That is why the SDGs are designed to bring the world to several life-
changing ‘zeros’, including zero poverty, hunger, AIDS and discrimination against women and
girls. Everyone is needed to reach these ambitious targets. The creativity, knowhow,
technology and financial resources from all of society is necessary to achieve the SDGs in
every context.
source: UN website
19
IBS Hyderabad
THE SUSTAINABLE DEVELOPMENT GOAL REPORT
The UN Action Platform has developed and is disseminating leading guidance to help
businesses integrate the SDGs into their reporting processes. Measuring and disclosing their
impact on the SDGs will help businesses better engage stakeholders, enhance sustainable
decision-making processes and strengthen their accountability. Practices for corporate
reporting on the SDGs, however, have to be further improved and promoted. The annual
Sustainable Development Goals Report provides an overview of the organisation’s
implementation efforts to date, highlighting areas of progress and areas where more action
needs to be taken to ensure no one is left behind.
17 Sustainable Development Goals with 169 associated targets which are integrated and
indivisible. Never before have world leaders pledged common action and endeavour across
such a broad and universal policy agenda. We are setting out together on the path towards
sustainable development, devoting ourselves collectively to the pursuit of global development
and of "win-win" cooperation which can bring huge gains to all countries and all parts of the
world. We reaffirm that every State has, and shall freely exercise, full permanent sovereignty
over all its wealth, natural resources and economic activity. We will implement the Agenda for
the full benefit of all, for today’s generation and for future generations. In doing so, we reaffirm
our commitment to international law and emphasize that the Agenda is to be implemented in a
manner that is consistent with the rights and obligations of states under international law.
The United Nations Global Compact and Global Reporting Initiative (GRI) have formed a
ground-breaking initiative, reporting on the SDGs, to address this challenge. Reporting on the
SDGs leverages the GRI Standards — the world’s most widely used sustainability reporting
standards — and the Ten Principles of the UN Global Compact. By doing so, businesses are
able to incorporate SDG reporting into their existing processes, ultimately empowering them
to act and make achieving the SDGs a reality. The Principles for Responsible Investment (PRI)
initiative is also a partner of the platform, helping to increase the value of corporate
sustainability disclosures for the financial community.
20
IBS Hyderabad
SUSTAINABILITY INITIATIVES WITHIN CORPORATIONS
Developing an eco-conscious organization begins on the ground level with your workforce, as
it is crucial for your people to believe in your vision and practice environmentally-friendly
habits in the office in order for your mission of sustainability to signal out accordingly. There
are various accessible and cost-effective measures your company can take to reduce your
carbon footprint and affect your environmental impact. Example - Anti pollution projects,
green spaces, 3R initiatives and programs etc.
Much of the strategic value of sustainability comes from the need to continually talk with and
learn from key stakeholders. Through regular dialogue with stakeholders and continual
iteration, a company with a sustainability agenda is better positioned to anticipate and react to
economic, social, environmental, and regulatory changes as they arise. When firms fail to
establish good relationships with their stakeholders, it can lead to increased conflict and
reduced stakeholder cooperation. This can disrupt a firm’s ability to operate on schedule and
budget. Investing in sustainability is not only a risk management tool; it can also drive
innovation. Redesigning products to meet environmental standards or social needs offers new
business opportunities. 3M, for example, integrates sustainability into its innovation pipeline
through its “Pollution Prevention Pays” program, which aims to proactively minimize waste
and avoid pollution through product reformulation, equipment redesign, process modification,
and waste recycling.
In addition to the financial benefits that accrue from increased competitive advantage and
innovation as discussed earlier, companies are realizing significant cost savings through
environmental sustainability-related operational efficiencies. Significant cost reductions can
result from improving operational efficiency through better management of natural resources
like water and energy, as well as minimizing waste. Encouraging employees to recycle and
making it easy for them to do so can help you begin to establish a culture of sustainability. Set
recycling goals for the team, and reward team members for meeting the goals.
21
IBS Hyderabad
RESEARCH PROBLEM: EMBEDDING SUSTAINABILITY INTO

ORGANISATIONAL CULTURE
Broadly, practicing and maintaining sustainability in an organisation is to target two different

sustainability goals: fulfillment and innovation. On the path to sustainability, organizations
often face tensions between ensuring they meet existing sustainability commitments
(fulfillment) and making way for changes that will help them improve their sustainability
performance in the long run (innovation). These two goals form the vertical axis of our
framework. Practices aimed at fulfillment were those targeted at delivering on current
sustainability commitments or implementing current sustainability initiatives. These practices
involved discussions about what the organization ‘should do’ and emphasized compliance,
operational excellence and targeted reinforcing or refining what the organization was already
doing in the area of sustainability. In contrast, practices aimed at innovation were those that
attempted to find ways to do things differently or better. These practices involved discussions
of what the organization ‘could do’ and involved experimenting, learning, and trying new
things. One of the major concerns is the combination of practices that support the
organization’s process of safety improvement. These practices included assessing current
safety levels; training employees about safety; adaptation of safety measures for each
department; regular communication with senior management to enable implementation of
improved safety measures; measurement and analysis of results; and organizational
communication of success stories. Embedding a culture of ethical conduct requires a range of
practices including the appointment of a known and respected champion to manage the firm’s
ethics program; the selection of key employees to implement the program throughout the
organization; the creation of clear policies detailing the firm’s position on ethical issues; the
provision of training for all employees on these policies and how they have been integrated
into firm operations; and independent verification of the success of the program. Although the
task of embedding sustainability into organizational culture may differ from these other culture
change initiatives, we expect that drawing from a portfolio of practices will be necessary to
achieve sufficient penetration and traction.
22
IBS Hyderabad
RESEARCH METHODOLOGY: PRIMARY DATA RESEARCH

Primary research is data which is obtained first-hand. This means that the researcher conducts
the research themselves or commissions the data to be collected on their behalf. Primary
research means going directly to the source, rather than relying on pre-existing data samples.
Primary research can also help to position a person or company as an authoritative figure in the
field. The research may then be quoted by other authors, who reference the original researcher
as the source, further increasing their position. However, the researcher retains full control over
the data, as the data owner. There are many ways of gathering primary research. The most
suitable method will depend on the questions you want to answer and the problem you’re trying
to solve. The most common primary market research methods are interviews, surveys, focus
groups and observations.
MAIN TOOL: F2F interviews via Table QRE
Face-to-face interviews help with more accurate screening. Te individual being interviewed is
unable to provide false information during screening questions such as gender, age, or race. It
is possible to get around screening questions in online and mobile surveys. Online and mobile
surveys that offer incentives may actually encourage answer falsification. Individuals may
enter incorrect demographic information so they are able to complete the survey and gain the
incentive. The answers the individual provides may all be truthful, but for the purpose of data
analysis, the data will be inaccurate and misleading. Interviews take the form of a one-to-one
or small group question and answer session, which can be conducted over the phone or in a
face-to-face environment. Interviews are most useful where a large amount of information
needs to be collected from a small sample of subjects. Interviews are often used to obtain
information from an expert about a specialist topic. This type of research is highly personal, so
follow-on questions can be asked to ensure clarity.
Face-to-face interviews can no doubt capture an interviewee’s emotions and behaviours.

Similar to not being able to capture verbal and non-verbal ques, online and mobile surveys can
also not capture raw emotions and behaviour.
23
IBS Hyderabad
TYPE OF PRIMARY DATA RESEARCH
Quantitative
1. Household - family members (no repetition from same household)

2. Panel - data collected from same set of people at fixed intervals.
3. Continuous studies - same as panel but with different respondents.
4. CLT - Respondents taken to a convenient venue for conducting interviews
5. Trade - sellers, retailers, wholesalers, distributors
6. Retail - outlet, shop. Questions asked to retailer
7. Mystery shopping/audit - interviewer behaves like a normal shopper, conducts
observations and notes down the details like price, behaviour, attitude of shopper,
ambience without the respondent realising.
8. Corporate - Decision makers related to given products/services are interviewed
9. Industrial - manufacturing units
10. Pharma
Qualitative
1. Group discussion
2. Depth interview (detailed in nature)
3. Observation - to understand consumer behaviour
Other Tools
1. CAPI - computer assisted personal interview

2. CASI – Computer assisted self-interviews
3. CATI - Computer assisted telephonic interview
4. TAPI - telephonic assisted personal interview
5. CAWI - Computer assisted web-based interview
24
IBS Hyderabad
SAMPLING FRAMEWORK
MODEL – To test the corporate social awareness among TG w.r.t the culture of sustainability
and CSR activities practised in top corporate leaderships
SAMPLE SIZE: 90
POPULATION DESCRIPTION:
• Students of Engineering or Management Institutes

• Employees any Tata Group of Companies
• Distributors/ Vendors / Customers of Tata Steel
• Key decision maker – head/president/secretary of any society/club/association/ in local
communities
• Employees working NGOs
• Employees working in the banking sector
• Employees of Government bodies
• Employee/owner of any kind of media outlets
Gender: Male -50%
Female-50%
NCCS: SEC A-60%
SEC B-40%
Age: 22-35- 60%
36-50- 40%
25
IBS Hyderabad
RESEARCH DESIGN: CAUSAL RESEARCH
Causal research is effective in terms of identifying covariation between variables but when it
comes to identifying causality. Causal research helps identify if there is a causal relationship
between two or more variables. It is highly structured like descriptive research and is also
known for use of control procedures used during experimental designs related to tests of causal
relationships.
DEPENDENT VARIABLE:
PARTICIPANT’S RESPONSE DEPENDING ON MANIPULATION
The dependent variable is the variable being tested and measured in an experiment, and is
‘dependent’; on the independent variable. We can also say that the dependent variables are the
types of variables that are completely dependent on the independent variable(s).
THE DEPENDENT VARIABLES IN THIS RESEARCH:
The awareness among professionals about CSR and sustainability practised

among corporate leaderships.
INDEPENDENT VARIABLE: INVESTIGATOR MANIPULATES
Independent variables are variables that are manipulated or are changed by researchers and
whose effects are measured and compared. The other name for independent variables is
Predictor(s). The independent variables are called as such because independent variables
predict or forecast the values of the dependent variable in the model. The independent variable
is the variable the experimenter changes or controls and is assumed to have a direct effect on
the dependent variable. Independent variables are also called “controlled variable,”
“manipulated variable,” “explanatory variable,” “exposure variable,” and/or “input variable.”
26
IBS Hyderabad
QUESTIONNAIRE:
Link:
https://interviewingap-t1.nfieldmr.com/Interview/ea08ef09-fcce-473d-9c1b-
33904304673d/PWMNLOuDvdAUDyhP1XAw/b002b806-b803-4bb3-80c7-
55e4c1951250
(Questionnaire access through Maconomy code)
Currently we do not have access to the document if the questionnaire, it was not provided = by
the company.
27
IBS Hyderabad
FINDINGS AND ANALYSIS

PART A
MARKET SEGMENT DATA ANALYSIS
Demographics:
GENDER Count Age Group no. of respondents

Male 50 22-30 Years 33
Female 41
31-40 Years 27
41-50 Years 31
NO. OF RESPONDENTS
Count
35
30
25
20
Female Male
45% Male 15
Female
55%
10
0
22-30 YEARS 31-40 YEARS 41-50 YEARS
In the entire survey conducted, there are 55% male respondents and 45% female respondents.
Out of 90 respondents, 50 were males and rest 41 were females from various age groups
ranging from 22years to 50 years. 36% of the respondents are within the age range of 22-
30years followed by 34% belonging to the age group of 31-40years. Lastly, 30% of the
respondents were within the age range of 41-50years.
28
IBS Hyderabad
TOM (TOP OF MIND) AND SPONT (Spontaneous) Brand Awareness of various
sectors.
1. Banking Sector
TOM – HDFC (23% total responses)
BANKING Responses Others SBI

SECTOR Collected 21% 22%
SBI 65
HDFC 67
AXIS BANK 42 ICICI
BANK
ICICI BANK 56
19%
Others 61 HDFC
AXIS 23%
BANK…
2. Telecom Sector
TOM – JIO (31% total responses)
Others Vodafone
TELECOM Responses
13% Idea (Vi)
SECTOR Collected
26%
Vodafone Idea
(Vi) 72
Jio 85 Airtel
Airtel 81 30%
Others 35 Jio
31%
3. Oil/ Petroleum Sector

TOM – INDIAN OIL (26% of total Reliance Others ONGC
responses) Oil 4% 17%
9%
PETROLEUM Responses
SECTOR Collected Hindusta
ONGC 42 n
Petroleu
Indian Oil 67
m
Bharat Petroleum 61 20%
Hindustan Indian Oil
Petroleum 50 26%
Reliance Oil 24
Bharat
Others 10 Petroleum
24%
29
4. STEEL SECTOR
TOM- TATA STEEL (38%)
STEEL Responses Arcelor Others

SECTOR Collected Mittal 9%
Vedanta 2%
Tata Steel 83 4%
Tata Steel
SAIL 38
38%
JSW 21 Jindal Steel
Jindal Steel & Power
& Power 45 20%
Vedanta 9
Arcelor
Mittal 4
Others 19 JSW SAIL
10% 17%
5. IT SECTOR
TOM- TCS (28%)
IT SECTOR Responses Others
Collected 17% TCS
TCS 78 28%
Wipro 65 HCL
Infosys 63 8%
HCL 21
Others 46
Infosys
23% Wipro
24%
6. AUTOMOBILE SECTOR
TOM – TATA Motors (23%) Others Tata

13% Motors
AUTOMOBILE Responses 23%
Toyota
SECTOR Collected 6%
Tata Motors 65
Mahindra 48
Maruti Suzuki 61
Hyundai 53 Hyundai
Toyota 17 19%
Mahindra
Others 36 17%
Maruti Suzuki
22%
30
IBS Hyderabad

PART B
Please refer to the Excel document, worksheet PARTB, it shows clustered bar charts as a
graphical representation of the number of responses for each company in their respective
particular sectors. To elaborate,
Q 1. This is a best-in-class company

BANKING SECTOR
As per the survey conducted, State Bank of India and HDFC Bank being the best-in-class
company in the market, sharing 33% responses on each. Followed by Axis Bank and ICIC
Bank holding 17% each of the total number of responses.
STEEL SECTOR
With the majority, 84% of the total responses say Tata Steel as the best-in-class company which
is leading the charts as shown excel.
OIL/PETROLEUM SECTOR
The prominent brand that has emerged out of the total responses is Hindustan Petroleum in the
oil/petroleum sector with 39% of the responses indicating it to be a best-in-class company. This
is followed by ONGC with 23% of the responses indicating the same. Indian Oil and Reliance
Oil holds the same 15% each of the total responses and only 8% responses are that of Bharat
Petroleum.
IT SECTOR
In the IT Sector, TCS holds the best-in-class company tag with 36% of the total responses
stating the same. TCS is followed by Infosys and Wipro with 29% and 28% of the responses.
Lastly, HCL holds 7% responses which puts it last in the list for the best-in-class companies in
the IT Sector.
31
IBS Hyderabad
AUTOMOBILE SECTOR
55% of the responses state Tata Motors to be the best-in-class company in the automobile
sector. Followed by 27% of the responses indicating Maruti Suzuki comes second as the best-
in-class company. 14% and 4% of the responses respectively reflect Toyota and Hyundai as
the same.
TELECOM SECTOR
Jio is the main and the major player in the telecom sector holding 60% share of the response,
followed by Airtel and Vodafone Idea (Vi) respectively with 20% of the responses each for
being the best-in-class company in the telecom sector.
Q 2. It is a trustworthy company
BANKING SECTOR
As a trustworthy company State Bank of India holds a majority of the market responses with
63% followed by ICICI bank with 15%. 11% of the responses indicate Axis bank and HDFC
Bank to be at a common position for the same.
STEEL SECTOR
With the majority, 81% of the total responses indicate Tata Steel as the most trusted company
which is leading the charts as shown in the excel.
As a trusted company to companies hold the same market responses of 33% as prominent
players which are Reliance oil in Indian Oil followed by Bharat Petroleum at 22% of the
responses. 6% of the total responses indicating Hindustan Petroleum And ONGC each to be a
trusted company in the oil and petroleum sector.
32
IBS Hyderabad
IT SECTOR
In the IT sector, Infosys holds the trusted company tag with 42% of the total responses stating
the same. Infosys is followed by Wipro with 37% of the total responses trusting it as a company
in the IT sector. 13% of the respondence have said that HCL is a trusted company and only 8%
indicates for TCS for the same.
AUTOMOBILE SECTOR
53% of the total responses state Tata Motors to be the most trusted company in the automobile
sector followed by 18% trusting Maruti Suzuki. 16% of the responses indicate that Hyundai is
a trusted company where as Mahindra and Toyota have a share of 8% and 5% respectively for
the same.
TELECOM SECTOR
As the most trusted brand Airtel hold 60% of the market responses followed by jio and
Vodafone Idea holding 20% each of the market responses as a trusted company in the telecom
sector.
Q 3. The company is able to recover faster from a crisis while protecting its
employees
BANKING SECTOR
As per the survey conducted 50% of the responses feel that State Bank of India is able to
recover faster from a crisis while protecting its employees. Next in the chart is HDFC Bank
holding 25% followed by Axis bank and ICICI bank with 15% and 10% each of the total
responses for the same.
33
IBS Hyderabad
STEEL SECTOR
With the majority, 93% of the total responses indicate Tata Steel as the company best to be
able to recover faster from a crisis situation while protecting its employees which is leading
the charts shown in the Excel.
The prominent brand that emerged out of the total responses is Indian oil in the oil and
petroleum sector with 43% of the responses indicating it to be the company that can recover
from a crisis situation while protecting its employees. This is followed by Reliance oil with
29% of the responses indicating the same. Lastly, Bharat Petroleum and ONGC hold the same
market response percentage of 14% for the same
IT SECTOR
In the IT sector, Infosys holds the name for the company to recover faster from a crisis situation
while protecting its Employees with the market response of 41% followed by TCS with 29%
and Wipro at 24%. Lastly HCL whole 6% responses which puts it in the last in the list for the
same.
AUTOMOBILE SECTOR
69% of the responses state Tata Motors to be the best company that can recover from a crisis
situation while protecting its employees in the automobile sector followed by Toyota with 16%
indicating the same. Lastly, Hyundai Maruti Suzuki and Mahindra share the same 5% market
responses each.
TELECOM SECTOR
In the telecom sector the market is mainly divided into two major players for whom the
respondents think that can emerge as a strong company that can recover from crisis situation
while protecting its employees, Airtel having the maximum market response 67% and Jio with
33%.
34
IBS Hyderabad
Q 4. This company brings more revenue to the economy
BANKING SECTOR
As per the survey conducted, 54% of the responses indicate that State Bank of India is a
company that brings more revenue to the economy in the banking sector followed by HDFC
with 18% of the market responses. Lastly Axis bank and ICICI Bank hold the same position
with 14% of the market responses stating the same.
STEEL SECTOR
With a majority of 82% of the total responses indicate the Tata Steel is a company that bring
the most revenue to the economy in the steel sector and it leads charts as shown in the Excel
sheet.
The prominent company that has emerged out of the total responses is Indian oil in the oil and
petroleum sector with 39% of the responses indicating it to be a company that brings the most
revenue to the economy. This is followed by Reliance oil holding 26% of the market response
and ONGC at 17% lastly Hindustan petroleum in Bharat Petroleum both sharing 9% each of
the market responses for the same.
IT SECTOR
In the IT sector Infosys holds the tag for the company that brings most amount of revenue to
the economy with 45% of the market is conscious followed by Wipro with 32% of the market
responses for the same in the IT sector. Lastly 14% of the market responses indicate TCS
bringing most amount of revenue to the economy and HCL with 9% of market responses
AUTOMOBILE SECTOR
42% of the responses state that Tata Motors is the company that brings most revenue to the
economy in the automobile sector, followed by Hyundai and Maruti Suzuki sharing 19% of the
market responses each. Lastly Toyota and Mahindra at 10% of the market responses of the
same.
35
IBS Hyderabad
TELECOM SECTOR
In the telecom sector the market is mainly divided into three major players. 50% of the market
thinks Airtel is the company bringing most revenue to the economy followed by Jio and
Vodafone Idea at 25% each of the market response for the same.
Q 5. This company has the ability to manage business'/'financial risk
BANKING SECTOR
As per the survey conducted the market responses indicate that State Bank of India holds 35%
of the market responses as being the company that has the ability to manage business and
financial risks well followed by Axis Bank at 31% of the market responses and HDFC bank
and ICICI Bank hold the same position at 17%.
STEEL SECTOR
Industrial industry the majority of the market responses belong to Tata Steel with 87% as the
company that has ability to manage business and financial risk and it lead the charts as shown
in the Excel sheet.
In the oil of petroleum sector a company that the market things has ability to manage business
and financial risks well is reliance oil with 55% of market responses followed by Hindustan
Petroleum at 27% and Indian oil at 18% of the market responses for the same.
IT SECTOR
The prominent company in the IT sector is TCS that the market things that has the ability to
manage business and financial risks well folding 38% of the market responses. Followed by
Wipro at 31%, Infosys at 24% and lastly HCL at 7% of the market share for the same in the IT
sector.
36
IBS Hyderabad
AUTOMOBILE SECTOR
58% of the market responses indicate that Tata Motors is the company that has the ability to
manage business and financial risk in the automobile sector followed by Maruti Suzuki are
21%, Hyundai 11% and Toyota and Mahindra position that the same 5% of the market
responses as being the company that can manage financial risks well.
TELECOM SECTOR
On the three main players in the market in the telecom sector the responses indicate that 56%
of the market think that jio has the ability to manage business and financial risks well followed
by Vodafone and Airtel position at the same 22% each of the market responses.
Q 6. The company uses latest technology
BANKING SECTOR
As per the survey conducted the company that most of the market responses say that uses latest
technology is State Bank of India at 33% followed by Axis Bank at 29% and HDFC Bank and
ICICI Bank share the same position at 19% of the market share for the same.
STEEL SECTOR
With the maximum number of responses, the prominent player in the Steel sector is Tata Steel
for which the predominant idea in the market responses say that only Tata Steel is the company
that uses latest technology in the Steel sector
With majority of 37% of the market response in the oil sector Reliance oil hold the position to
be the companies that uses latest technology followed by Hindustan Petroleum at 27% of the
market responses. Indian oil at the third position with 18% of the market responses as the
37
IBS Hyderabad
companies in the latest technology and ONGC and Bharat Petroleum position that the same
with 9% of the market responses.
IT SECTOR
In the IT sector TCS holds the maximum market responses of 32% as the company using the
latest technology followed by Wipro and Infosys, respectively at 27% and 26% for the same.
AUTOMOBILE SECTOR
In the automobile sector the majority of the market responses indicate that Tata Motors is the
company that uses the latest technology holding 44% of the market responses followed by
Hyundai at 20%. Maruti Suzuki and Toyota holding the same position at 15% each of the
market check. And lastly Mahindra at 6% of the market responses.
TELECOM SECTOR
Jio holds 54% of the market responses stating that it is a company that uses the latest technology
in the telecom sector followed by Airtel at 38% and the newly launched Vodafone Idea at 8%
of the market responses for the same.
Q 7. This company helps in technological development of the country
BANKING SECTOR
In the banking sector the company that is considered as the company that helps most in the
technological development of the country is State Bank of India with 33% of the market
responses. Followed by ICICI bank and Axis Bank sharing the same position at 25% of the
market responses being the second in the technology development in the country and lastly
HDFC Bank 17% of the market responses for the same.
38
IBS Hyderabad
STEEL SECTOR
With a majority of 72% of the total responses indicate the Tata Steel is a company that helps
most in the technology will development of the country in the Steel sector followed by Vedanta
and SAIL positioned at the same with 7% of the market responses
The prominent company that has emerged out of the total responses is reliance oil with 37% of
the market responses stating it to be the company that helps in the technological development
of the country followed by ONGC, Indian Oil and Bharat Petroleum position that the same
18% each of the market responses and lastly Hindustan Petroleum And 9% of the market
IT SECTOR
In the IT sector TCS holds 39% of the market responses indicating it to be the company that is
responsible for the Technological growth of the company followed by Infosys at 26% and
Wipro at 22% of the market responses for the same. HCL at 13% as a company considered for
the latest technological development of the country.
AUTOMOBILE SECTOR
47% of the market responses indicate that Tata Motors is the company that that helps most in
the technology girl development of the country followed by Maruti Suzuki Mahindra and
Toyota position at the same 14% of the market responses for the same. Lastly Hyundai holds
11% of the market responses.
TELECOM SECTOR
The market responses indicate that there is a 50-50 relationship between jio and Airtel in the
market as the company that helps in the technological development of the country. In other
words, the market things that both the companies have equal capability for the technological
growth of the country.
39
IBS Hyderabad
Q 8. This company is the first to adopt latest technology
BANKING SECTOR
According to the survey conducted the maximum market responses of 47% think that State
Bank of India is the company that is the first to adopt latest technology followed by Axis bank
and ICICI Bank sharing the same position at 18% of the market responses for the same followed
by HDFC Bank at 17%.
STEEL SECTOR
From the total market responses, the majority of 88% state that Tata Steel is a company that
uses the latest technology in the Steel sector followed by sale and JSW at 3% of the market
There are two companies that hold equal shares of market responses as the company that uses
latest technology in the oil and petroleum sector which are Hindustan Petroleum And ONGC
at 33% each. Followed by Indian Oil and Reliance oil position that the same 17% of the market
responses which comes next in line for the companies that uses latest technology.
IT SECTOR
In the IT sector TCS holes 46% of the market responses stating it to be the company that uses
the latest technology in the IT sector followed by Wipro at 25% of the market responses. Lastly,
HCL and Infosys are position that 17% and 12% of the market responses respectively for using
the latest technology.
AUTOMOBILE SECTOR
Predominantly Tata Motors is the company that the market things uses the latest technology in
the automotive sector holding 46% of the market responses followed by Toyota at 21%.
Hyundai and Maruti Suzuki at 13 and 12% respectively of the market responses and comes
third and fourth in line to be the company using the latest technology.
40
IBS Hyderabad
TELECOM SECTOR
In the telecom sector the majority of the market responses indicate that jio is the company that
uses the latest technology in the telecom sector with 56% of the market responses stating the
same followed by Airtel at 44%.
Q 9. The company promotes afforestation and protecting biodiversity
BANKING SECTOR
46% of the market responses indicate that State Bank of India is the company that promotes
afforestation and protects Biodiversity in the banking industry followed by HDFC Bank
holding 31% of the market responses for the same and lastly Axis bank with 23% of the market
responses.
STEEL SECTOR
Predominantly in the Steel sector Tata Steel holds the top most position as the company that
promotes for a station and protects biodiversity and 89% of the market responses indicate the
same. Other competitors like SAIL, Vedanta and JSW only hold 5%, 2% and 2% of the market
50% of the market responses state the Reliance oil is the company in the oil sector that promotes
afforestation and protects biodiversity followed by Indian Oil and Hindustan Petroleum
position at the same holding 25% of the market responses each.
IT SECTOR
In the IT sector according to the market responses TCS is the company that promotes
afforestation and protecting biodiversity holding 47% of the market responses followed by
41
IBS Hyderabad
Infosys and Wipro positioned at the same of 24% each of the market responses and lastly HCL
at a 5% for the same.
AUTOMOBILE SECTOR
The prominent company that has emerged out of the total responses is Tata Motors holding
59% as the company that promotes afforestation and protects Biodiversity in the automobile
sector followed by Maruti Suzuki and Toyota at 17% and 12% each of the market responses
and lastly Hyundai and Mahindra sharing the same position at 6% each of the market responses
for the same.
TELECOM SECTOR
In the telecom sector the market is mainly inclined towards Jio being the company that
promotes afforestation and biodiversity in the telecom sector followed by Airtel at 33% of the
market responses. For this segment of promoting a forest station and biodiversity no one during
the survey stated that Vodafone Idea is a company that promotes afforestation or biodiversity.
Q10. The company takes steps to reduce carbon emission and global
warming.
BANKING SECTOR
In the banking sector the maximum responses indicate that State Bank of India holds 64% of
the total market responses stating that it is a company that takes steps to reduce carbon emission
and global warming followed by Axis Bank holding 27% of the market responses for the same.
STEEL SECTOR
The majority of 84% of the total responses state that Tata Steel is the prominent company in
the Steel sector that takes steps towards carbon emission and global warming.
42
IBS Hyderabad
In the oil sector, 30% of the market responses state that Hindustan Petroleum is the company
that does most for the carbon emission and global warming followed by Reliance oil Bharat
Petroleum, Indian Oil positioned at the same holding 20% of the market responses each. And
ONGC holds only 10% of the market responses stating it to be a company that takes steps
towards carbon emission and global warming.
IT SECTOR
In the IT sector, TCS holds the most market responses stating it to be the company that takes
effective steps towards carbon emission and global warming followed by Wipro at 22% and
HCL at 11% and lastly only 6% of the responses state that Infosys company that takes steps
towards carbon emission and global warming.
AUTOMOBILE SECTOR
54% of the responses indicate the Tata Motors is a company that takes steps towards carbon
emission and global warming. The Other competitors in the automobile sector Hyundai, Toyota
and Maruti Suzuki hold 17%, 13% and 12% each of market responses for the same.
TELECOM SECTOR
Among the three major players in the telecom sector half of the market responses indicate that
Airtel is a company that takes steps to words carbon emission and global warming and the rest
of the market responses indicating that Vodafone Idea and Jio are at the same position for
taking steps towards carbon emission and global warming at 25% each of the market responses.
Q 11. This company promotes recycling to conserve natural resources
BANKING SECTOR
The two companies holding the maximum market responses for being the company that
promotes recycling and conserve natural resources are State Bank of India and Axis Bank
holding 45% and 44% of the market responses respectively and lastly HDFC Bank holding
11% of the market responses for the same.
43
IBS Hyderabad
STEEL SECTOR
Predominantly in the Steel sector Tata Steel holds 89% of the market responses for being the
company that promotes recycling and conserve natural resources. Among other competitive
companies, Tata Steel is the only one in the Steel sector who effectively promotes recycling
and conserves natural resources.
In the oil industry 42% of the market responses indicate that Indian oil is a company that
promotes recycling and conserve natural resources followed by Reliance oil at 33% of the
market responses and Hindustan Petroleum holding 8% of the market responses.
IT SECTOR
In the IT sector the majority of the market responses indicate the TCS is a company that
promotes recycling and conserves natural resources followed by Infosys and Wipro position at
the same with 25% of the market responses each.
AUTOMOBILE SECTOR
Half of the market responses state that Tata Motors is the company in the automobile sector
that does most to promote recycling and conserve natural resources followed by Hyundai
Maruti Suzuki position at 13% and 12% respectively of the market responses for the same.
Lastly Toyota whole 13% of the market responses for the same cause.
TELECOM SECTOR
In the telecom sector the market responses is divided among the three major players with
Vodafone Idea holding 34% of market responses and Airtel and jio position at the same 33%
of the market responses for being the company that promotes recycling and conserves natural
resources.
44
IBS Hyderabad
Q 12. This company brings in Innovation in product'/'service
BANKING SECTOR
As per the survey conducted in the banking sector State Bank of India holds 40% of the market
responses stating that it is a company that brings in innovation in which products / services.
Followed by HDFC Bank holding 30% and ICICI bank and Axis Bank position that the same
with the same 15% of the market responses for each for the same statement.
STEEL SECTOR
In the Steel sector Tata Steel hold the predominant position of the company that brings
innovation in its products and services. Other competitors in the Steel sector would include
SAIL, JSW and Vedanta but for all of them the market responses have been less than 5%.
37% of the market responses in the oil sector indicate that ONGC is a company that brings
innovation in its products and services followed by Reliance oil holding 31% of the market
responses for the same. Hindustan Petroleum and Bharat Petroleum And position that the same
holding 13% of the market responses for each. Lastly Indian oil is at 6% of the total market
response as a company that brings innovation for its products are services.
IT SECTOR
In the IT sector there are majorly 4 companies and all of them are innovative in its products
and services with 31% of the market responses stating Infosys where as 27% of the market
responses stating TCS for the same cause. Wipro and HCL are position at the same 21% of the
total market responses for being innovative in its products and services.
AUTOMOBILE SECTOR
In the automobile sector Tata Motors whole 35% of the market responses for being the
company that brings in innovation in its products and services followed by Hyundai at 23% of
the market responses for the same. Toyota position third at 18% of the market share and Maruti
45
IBS Hyderabad
Suzuki holding 15% of the market responses for Brin Innovation and lastly only 9% of the
market responses indicate the same for Mahindra.
TELECOM SECTOR
As the company to brings innovation in its products and services Airtel and Jiyo aur position
at the same holding 40% of the market responses each followed by Vodafone Idea at 20% the
market responses for the same.
Q 13. The company ensures access/uses affordable, clean energy.
BANKING SECTOR
In the banking sector the majority of 40% of the market responses indicate that State Bank of
India is the company that uses clean and affordable energy, followed by Axis bank and HDFC
Bank sharing the same position at 30% of the market responses for the same.
STEEL SECTOR
In the Steel sector Tata Steel predominantly holds the position of the company that ensures to
use affordable and clean energy effectively with 78% of the market responses indicating the
same.
In the oil petroleum sector 34% of the market responses indicate that Reliance soil is the
company that ensures the use an access of clean and affordable energy followed by Bharat
Petroleum and ONGC position at the same holding 22% of the market responses and lastly
Indian Oil and Hindustan Petroleum with 11% of the market responses for the same.
IT SECTOR
TCS 40% of the market responses followed by Wipro with 30% indicating that these are the
top companies that ensures to use an access affordable and Clean Energy followed by Infosys
and HCL holding the same position with 15% of the market responses for the same.
46
IBS Hyderabad
AUTOMOBILE SECTOR
In the automobile sector 47% of the market responses indicate the Tata Motors ensures use and
access of clean and affordable energy. Second to this is Maruti Suzuki with 21% of the market
responses. Hyundai and Mahindra hold 16 and 11% of the market responses respect for the
same. Lastly Toyota holds only 5% of the market responses.
TELECOM SECTOR
Among the three major players in the telecom sector half of the market responses indicate that
Vodafone Idea is a company that ensures use and access of clean and affordable energy and
the rest of the market responses indicating that Airtel and Jio are at the same position for taking
steps towards carbon emission and global warming at 25% each of the market responses/
Q 14. The company is involved in reducing over consumption and waste
BANKING SECTOR
46% of the market responses indicate the State Bank of India is the company in World in
reducing over consumption and ways in the banking industry followed by HDFC that holds
27%, Axis Bank holds 18% of the market share and lastly ICSE Bank holds 9% of the market
STEEL SECTOR
Predominantly in the Steel sector Tata Steel also top most position as the company that is
involved in reducing over consumption and ways with 90% of the market responses indicating
the same.
30% of the market responses state that Hindustan Petroleum is the company that involved in
reduction of over consumption and waste. Reliance oil, ONGC and Indian Oil hold the same
position with 20% of the market responses for the same.
47
IBS Hyderabad
IT SECTOR
In the IT sector according to the market responses TCS is the company that involves in
reduction of over consumption and waste with 47% of the market responses. Followed by
Wipro at 26% and Infosys and HCL at 16% and 11% respectively for the same.
AUTOMOBILE SECTOR
The prominent company that has emerged out of the total responses is Tata Motors holding
61% as the company that involves in reduction of followed by Toyota at 17% and Mahindra at
11% of the market responses. Lastly Hyundai folding 6% of the market responses for the same.
TELECOM SECTOR
In the telecom sector as per the survey conducted none of the companies actively involve in
reduction of over consumption and waste.
Q 15. This company innovates to achieve high standards
BANKING SECTOR
In the banking sector maximum responses indicated State Bank has been the company that
innovate to achieve high standard holding 54% of the market responses followed by Axis Bank
holding 21% of the market responses, constantly innovating to achieve high standards. Lovely
HDFC bank and ICICI Bank whole 17% and 8% of the market responses respectively for the
same.
STEEL SECTOR
The majority of 75% of the total responses state the data state is the prominent company that
always has been innovating to achieve high standard. Vedanta holding 10% of the market for
the same.
48
IBS Hyderabad
In the oil sector, 42% of the market responses indicated that ONGC is the company that is
constantly innovating to achieve high standard followed by Reliance oil at 21% of the market
is considered and Indian Oil holding 17% of the market responses for the same. Bharat
Petroleum and Hindustan Petroleum hold it 12% and 8% respectively of the total market in this
policy for achieving high standard.
IT SECTOR
34% of the market responses indicate the TCS is the company that is constantly in waiting to
its standards followed by Infosys with 27% of the market responses for the same. The rest of
the market responses state that HCL has 24% and Wipro has 15% people straightening that
they are constantly innovating to achieve high standards.
AUTOMOBILE SECTOR
In the automobile sector 41% of the total market responses state that Tata Motors is the
company who has always invited to achieve high standard followed by Maruti Suzuki at 20%
of the market share thinking the same. Lastly Toyota, Hyundai and Mahindra hold 18%, 12%
and 9% of the market responses respectively for achieving high standards.
TELECOM SECTOR
In the telecom sector 75% of the market responses indicate the jio is a company that
concentrated to achieve eyes standard followed by Airtel holding 17% of the market responses
and lastly Vodafone Idea at 8% for the same.
Q 16. This company takes care of its employees and improves quality of life
of people
BANKING SECTOR
According to the survey conducted 48% of the market responses indicate that State Bank of
India is the company that take care of a employees and improves the quality of life of people
49
IBS Hyderabad
followed by Axis Bank holding 19% of the market responses. Lastly ICICI bank and HDFC
Bank Hold 19% and 14% of the market responses respectively for the same
STEEL SECTOR
The predominant company in the steam sector that take care of it employees and improves
quality of life of people start a steel holding 80% of the market responses. Upcoming brands
like Arcelor Mittal also hold 11% of the market responses indicating same
In the oil sector 33% of the total responses indicate that Indian Oil if the company that take
care of its employees and improve the quality of life of people followed by 27% of the market
responses stitching the same for Reliance oil. Lastly Hindustan Petroleum who is 20% of the
market responses and ONGC 7% for the same.
IT SECTOR
TCS and HCL are position at the same holding 40% of the market responses for each for being
companies that take care of a employees and improve the quality of life of people followed by
Infosys at 20% of the market share thinking the same about Infosys.
AUTOMOBILE SECTOR
44% of the responses indicate the Tata Motors is the company that take care of its employees
and improves of quality of life of people followed by Mahindra holding 19% of the market
responses. Hyundai and Maruti Suzuki are positioned same at 12% of the market responses
thinking the same for them.
TELECOM SECTOR
In the telecom sector the majority of the market responses incline towards Airtel being the
company that take care of a employees and improve the quality of people followed by jio at
25% of the market responses stating the same for jio.
50
IBS Hyderabad
Q 17. This company gets involved and supports social causes
BANKING SECTOR
50% of the total market responses indicate the State Bank of India if the company that get
involved and support social causes the most followed by HDFC holding 28% of the market
responses. Lastly Axis bank and ICICI Bank are position will same only 11% of the market
STEEL SECTOR
Number of market responses the predominant player in the sector is Tata Steel holding it is 9%
of the total market responses indicating it to be the company that gets involves and support
social causes the most.
With majority of 39% of the market responses in the oil sector stating Indian Oil to be the
company that gets involved and support social causes followed by ONGC holding 16% of the
market responses. Bharat Petroleum, Hindustan Petroleum And Reliance oil position at the
same 15% of the total market responses.
IT SECTOR
In the IT sector, TCS 40% of the market responses indicating it to be the company that is most
affected from you involved and that supposed social causes followed by Wipro Infosys and
HCL position that the same with 20% of the market responses for each.
AUTOMOBILE SECTOR
In the automobile sector 70% of the market responses state the Tata Motors if the company that
actively gets involved and support social causes followed by Toyota holding 15% and
Mahindra holding 10% of the market responses for the same.
51
IBS Hyderabad
TELECOM SECTOR
Airtel and Jio are positioned the same holding 40% of the market responses for being the
company that is actively involved in support social causes followed by Vodafone Idea at 20%
of the market responses for the same.
Q 18. This company uses technology and innovative solutions for improving
the environment.
BANKING SECTOR
In the banking sector, the major player is State Bank of India for which 44% of the market
responses stating it to be the company that uses technology and innovative solution for
improving the environment followed by HDFC Bank holding 31% of the market responses.
Lastly Axis bank and ICICI Bank holding 13% and 12% of the market responses respectively
for the same.
STEEL SECTOR
In the Steel sector the predominant company holding 89% of the market restaurant is Tata Steel
and is the company that is chosen by most for being the company that uses technology and
innovative solutions for improving the environment.
The prominent company that has immersed out of the total responses is Indian oil holding 39%
of the market responses stating it to be the company that uses technology and innovative
solutions for improving the environment followed by ONGC holding 15% of the market
responses. Lastly Bharat Petroleum, Hindustan Petroleum And Reliance oil position at the
same holding 15% of the market responses each.
52
IBS Hyderabad
IT SECTOR
In the IT sector Infosys whole 39% of the market responses indicating it to be the company
that uses technology and innovative solutions for improving the environment, followed by TCS
holding 31% of the market responses. Repro position at the same holding 15% of the market
AUTOMOBILE SECTOR
53% of the market responses indicate Tata Motors to be the company that uses technology and
innovative solutions for improving the environment followed by Toyota 18% and Maruti
Suzuki at 14%. Lastly Hyundai holding 11% of the market responses and Mahindra at 4% for
the same.
TELECOM SECTOR
In the telecom sector 50% of the total market responses indicate Airtel is a company that uses
technology in the solutions for improving the environment. This is followed by jio holding
33% and Vodafone Idea holding 17% for the same.
Q 19. This company takes care of its employees even in tough times.
BANKING SECTOR
57% of the total market responses indicates State Bank of India to be the company that take
care of its employees even during tough time followed by Axis Bank holding 17% of the market
responses. Lastly ICICI bank and HDFC Bank are positioned the same holding 13% of the
STEEL SECTOR
Majority of the market responses indicate Tata is the only company in the Steel sector that take
care of a employees even during tough times as per the survey conducted
53
IBS Hyderabad
The prominent company that is immersion of the total responses in the oil sector is Indian oil
holding 46% stating it to be the company that looks after is employees even during tough times
followed by Hindustan Petroleum and Bharat Petroleum holding 23% and 15%. Lovely
Reliance oil and ONGC or position that the same holding 8% of the market responses each for
the same.
IT SECTOR
In the IT sector TCS is the company that is position first holding 57% of the market responses
as a company that take care of its employees even during tough time followed by Infosys at
23% and Wipro at 17%. Lastly HCL holds only 3% of the market responses for the same.
AUTOMOBILE SECTOR
Majority of 86% of the market responses indicate Tata Motors to be the company that takes
care of its employee given during tough time followed by Hyundai and Toyota at 8% and 3%
respectively of the market response for the same.
TELECOM SECTOR
In the telecom sector 67% of the market responses indicate that Jio is the company that take
care of its employees even during tough times followed by Vodafone Idea at 33% of the market
responses stating the same.
Q 20. This company takes care of its employees even in tough times.
BANKING SECTOR
57% of the total market responses indicates State Bank of India to be the company that take
care of its employees even during tough time followed by Axis Bank holding 17% of the market
responses. Lastly ICICI bank and HDFC Bank are positioned the same holding 13% of the
54
IBS Hyderabad
STEEL SECTOR
Majority of the market responses indicate Tata is the only company in the Steel sector that take
care of a employees even during tough times as per the survey conducted
The prominent company that is immersion of the total responses in the oil sector is Indian oil
holding 46% stating it to be the company that looks after is employees even during tough times
followed by Hindustan Petroleum and Bharat Petroleum holding 23% and 15%. Lovely
Reliance oil and ONGC or position that the same holding 8% each for the same.
IT SECTOR
In the IT sector TCS is the company that is position first holding 57% of the market responses
as a company that take care of its employees even during tough time followed by Infosys at
23% and Wipro at 17%. Lastly HCL holds only 3% of the market responses for the same.
AUTOMOBILE SECTOR
Majority of 86% of the market responses indicate Tata Motors to be the company that takes
care of its employee given during tough time followed by Hyundai and Toyota at 8% and 3%
respectively of the market response for the same.
TELECOM SECTOR
In the telecom sector 67% of the market responses indicate that jio is the company that take
care of its employees even during tough times followed by Vodafone Idea at 33% of the market
responses stating the same.
Q 21. This company works relentlessly to make the planet a better place for
the future generations.
BANKING SECTOR
In the banking sector the major player is State Bank of India which hold 73% of the market
responses indicating it to be the company that works relentlessly to make the planet a better
55
IBS Hyderabad
place for the future generation followed by HDFC Bank holding 13% of the market responses.
Lastly Axis bank and ICICI Bank are position same with 7% for the same for them.
STEEL SECTOR
As shown in the Excel sheet is well Tata Steel holds the maximum market responses holding
87% for being the company that works relentlessly to make the planet a better place for the
future generations in the Steel sector.
Indian Oil holding 43% of the total market responses states that it is a company that works
relentlessly to make the planet a better place for the future generation among the oil/petroleum
sectors followed by Bharat Petroleum holding 29%. Lastly ONGC and Reliance oil are
positioned at the same holding 14% of the market responses each.
IT SECTOR
In the IT sector TCS holds the maximum market responses at 37% stating it to be the company
that makes it a better place for the future generation followed by Wipro holding 26% of the
market responses. Lastly enforces holds 20% of the market responses and HCL 11% for the
same.
AUTOMOBILE SECTOR
67% of the total market responses indicate that Tata Motors is the company that works most
relentlessly to make the planet better for the future generation followed by Maruti Suzuki and
Mahindra at 13% and 12% of the market responses respectively. Lastly Hyundai and Toyota
are positioned at 5% and 2% percent of the market responses for the same.
TELECOM SECTOR
In the telecom sector, Jio holds the position of the company that works relentlessly to make the
planet a better place for the future generation holding 60% of the market responses followed
by Airtel at 40%.
56
IBS Hyderabad
SEMANTIC KEYWORDS ANALYSIS
Universality
The Sustainability Agenda is universal in scope and commits all countries, irrespective of
their income levels and development status, to contribute towards a comprehensive effort
towards sustainable development. The agenda is applicable in companies in all countries, in
all contexts, and at all times.
Leaving no one behind
The Sustainability Agenda seeks to benefit all people and commits to leave no one behind by
reaching out to all people in need and deprivation, wherever they are, in a manner which
targets their specific challenges and vulnerabilities. This generates an unprecedented demand
for local and disaggregated data to analyse outcomes and track progress.
Interconnectedness and Indivisibility
The Sustainability Agenda rests on the interconnected and indivisible nature of its 17 SDGs. It
is crucial that all entities responsible for the implementation of SDGs treat them in their entirety
instead of approaching them as a menu list of individual goals from which they pick and
choose.
Inclusiveness
The Sustainability Agenda calls for the participation of all segments of society—irrespective
of their race, gender, ethnicity, and identity—to contribute to its implementation.
Multi-Stakeholder Partnerships
The Sustainability Agenda calls for establishing multi stakeholder partnerships for mobilising
and sharing knowledge, expertise, technology and financial resources, to support the
achievement of SDGs in all countries.
57
IBS Hyderabad
CONCLUSION
Make Sustainability Visible Inside and Outside the Company
Measuring and communicating progress on key sustainability indicators always attracts

people’s focus. People want to succeed in the dimensions that they are measured on. Leading
companies develop indicators to track the progress of their sustainability agenda, which they
share with external stakeholders and employees. Senior management’s performance-related
remuneration is based in part on progress against sustainability targets. Indeed, the company
has moved beyond simply reporting progress to engaging external stakeholders to cocreate
potential solutions to social and environmental issues.
Leadership alignment
Too often the language used in high-profile speeches by senior executives does not flow
through into the conversations that managers have between themselves and with their people
about everyday business. It should; how we talk shapes how we think.
One should prepare for this degree of change to take time; few companies today are anywhere
near fully incorporating sustainability considerations into their core decision-making and
innovation processes. And be aware that some functions may have "hardwired" ways of
thinking and acting that can make them particularly difficult to reach. And a significant
commitment to sustainability for a number of years, does not expect changes to be made
overnight.
58
IBS Hyderabad
REFERENCES:
TYPES OF CORPORATE SOCIAL RESPONSIBILITY TO BE AWARE:
https://online.hbs.edu/blog/post/types-of-corporate-social-responsibility
The Effectiveness of Sustainability Reporting: Is it Only About the Report’s Design and
Contents: https://www.pacificoaks.edu/voices/business/breaking-down-the-4-
types-of-corporate-social-responsibility/
Reporting on the SDGs: Enhance and mainstream corporate reporting on the Sustainable
Development Goals: https://www.unglobalcompact.org/take-action/action-
platforms/sdg-reporting
The Effectiveness of Sustainability Reporting: Is it Only About the Report’s Design and
Contents?:https://www.researchgate.net/publication/228269918_The_Effectiv
eness_of_Sustainability_Reporting_Is_it_Only_About_the_Report's_Desig
n_and_Contents
Integrating SDGs into sustainability reporting:

https://www.globalreporting.org/public-policy-partnerships/sustainable-
development/integrating-sdgs-into-sustainability-reporting/
Research and insights firm Kantar moves to a single brand name:

https://www.livemint.com/industry/media/research-and-insights-firm-
kantar-moves-to-a-single-brand-name-1552901143989.html
https://pitchbook.com/profiles/company/51309-64#funding
https://imrbint.com/
https://www.kantar.com/about
59
60

A Report: On "Market Research On Corporate Social Awareness Based On The Culture of Sustainability"

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

A Report: On "Market Research On Corporate Social Awareness Based On The Culture of Sustainability"

Uploaded by

Copyright:

Available Formats

/

“MARKET RESEARCH ON CORPORATE SOCIAL

KANTAR, IMRB. KOLKATA

FACULTY GUIDE: COMPANY GUIDE:

Batch (2021 - 2023)

Academic Year 2021-2023

Date: 13th April 2022

Academic Year 2021-2023

Academic Year 2021-2023

Primary objectives - Assessing corporate social awareness among respondents.

1) Multidimensional construct to spread awareness

2) Ecological Business Approach

3) Productive employment resulting in sustained economic growth.

1) Strategic Imperative (CSR)

● SUSTAINABLY: As the future

2) Action to combat climate change and its impact

3) The Environmental Pillar

MAIN STUDY PROJECT DESCRIPTION:

CATEGORY No. of Respondents

SAMPLE CATEGORY: SEC A, SEC B [SEC- Socio Economic Classification]

Academic Year 2021-2023

LIST OF TASKS ALLOTTED AND ACCOMPLISHED

1st Project allotted: Devour

Date of project allocation: 4th March 2022

Project category: Consumer Behaviour of FMCG sector

Individual Target given: 20

2nd Project allotted: Seller Brand Track Study

Date of allocation: 15th March 2022

Project Category: B2B Project

Individual Target given: 10

3rd Project allotted: Fresh6

Date of allocation: 22nd March 2022

Project Category: Consumer Behaviour of Home Fragrance products

Individual Target given: 25

4th Project allotted: MAGNUM (Main Study)

Date of allocation: 4th April 2022

Project Category: Corporate Social Awareness Project

TOTAL SAMPLE SIZE: 90

Academic Year 2021-2023

TARGET GROUP: POPULATION DESCRIPTION

o Students of Engineering or Management Institutes

o Employees any Tata Group of Companies

o Distributors/ Vendors / Customers of Tata Steel

o Key decision maker – head/president/secretary of any society/club/association/ in local

o Employees working NGOs

o Employees working in the banking sector

o Employees of Government bodies

o Employee/owner of any kind of media outlets

SAMPLE CATEGORY: SEC A, SEC B [SEC- Socio Economic Classification]

SAMPLE DESCRIPTION: SAMPLE POPULATION BREAKUP

Gender: Male -50%

NCCS: SEC A-60%

Age: 22-35- 60%

Individual Target given: 5

ABOUT THE COMPANY: KANTAR, IRMRB

Provider of marketing communication and advertising expenditure information. The company

Headquarters - London, England, UK

Key people - Chris Jansen (CEO), Ian Griffiths (CFO)

Bain Capital (60%)

WPP Group (40%)

HISTORY OF THE COMPANY

OPERATIONS OF THE COMPANY THROUGHOUT THE YEARS