Vishweshwar Education Society’s

Dr. Mar Theophilus Institute of

Management Studies

PROJECT REPORT ON

SOCIAL RELEVANCE PROJECT

TITLE OF THE PROJECT

CSR Activities by MAHINDRA & MAHINDRA

Submitted in partial fulfillment for the award of the degree of

POST GRADUATE DIPLOMA IN MANAGEMENT

ALL INDIA COUNCIL FOR TECHNICAL EDUCATION – NEW DELHI

Submitted by Ms. Jyoti Bala Shetty

ROLL NO. 2022019

2022-2024

Under The Guidance of Prof. RADHIKA KIRANKUMAR

1
 DECLARATION

I hereby declare that this project report submitted by me in partial

fulfillment of the requirement for the award of Post Graduate Diploma In
Management (PGDM), of the All India Council For Technical Education
– New Delhi is a bonafide work undertaken by me and it has not been
submitted to any other University or institution for the award of any other
degree or diploma certificate or published any time before.

Name: Jyoti Bala Shetty

Roll No.: 2022019

Signature of the student

2
 Vishweshwar Education Society’s
Dr. Mar Theophilus Institute of
Management Studies

CERTIFICATE

This is to certify that the project entitled ‘CSR Activities by MAHINDRA &
MAHINDRA’ submitted by Miss Jyoti Bala Shetty in partial fulfilment for the
award of Master of Management Studies of Mumbai University is his/ her original
work and does not form any part of the projects undertaken previously.

Date: 12/4/2024

------------------------------ ---------------------------
DR. SUSEN VARGHESE PROF. RADHIKA KIRANKUMAR
DIRECTOR (PROJECT GUIDE)

3
 ACKNOWLEDGEMENT
This project has been a great learning experience for me. I take this
opportunity to thank Prof. RADHIKA KIRANKUMAR, my internal
project guide whose valuable guidance & suggestions made this project
possible. I am extremely thankful to her for her support. She has
encouraged me and channelized my enthusiasm effectively.

I express my heart-felt gratitude towards my parents, siblings and all

those friends who have willingly and with utmost commitment helped me
during the course of my project work.

I also express my profound gratitude to Dr. SUNSEN VARGHESE,

Director of DR. Mar Theophilus Institute Of Management for giving me
the opportunity to work on the projects and broaden my knowledge and
experience.

I would like to thank all the professors and the staff of Indira Institute of
Business Management especially the Library staff who were very helpful
in providing books and articles I needed for my project.

Last but not the least, I am thankful to all those who indirectly extended their
cooperation and invaluable support to me.

4
 EXECUTIVE SUMMARY

EXECUTIVE SUMMARY Mahindra and Mahindra is an Indian multinational car manufacturing

corporation headquartered in Mumbai, Maharashtra, India. It was established in 1945 as
Muhammad & Mahindra and later renamed as Mahindra and Mahindra. It is one of the largest
vehicle manufacturers by production in India and the largest manufacturer of tractors in the world.
It is a part of the Mahindra Group, an Indian conglomerate. It was ranked 17th on a list of top
companies in India by Fortune India 500 in 2018. Its major competitors in the Indian market
include Maruti Suzuki and Tata Motors. Established by the late Mr. K. C. Mahindra in 1953, the
K. C. Mahindra Education Trust aims to 'Transform the lives of people in India through education,
by providing financial assistance and recognition to them, across age groups and across income
strata'. It was registered as a Public Charitable Trust under the Bombay Public Trusts Act, 1950.
The K.C. Mahindra Education Trust has undertaken a number of education initiatives to make a
difference to the lives of deserving students. The Mahindra Foundation has been set up with a
specific objective: to provide medical relief to the poor and needy sections of society. The
foundation has helped patients suffering from cancer, heart ailments as well as burn victims. It has
also been very active during national calamities and disasters and has helped contribute and
mobilize resources. The foundation also extends its support to academia and other professionals
and sportsmen by helping them attend workshops and conferences overseas. The Mahindra Group
has always been very responsive to any major disaster in India.

5
 CONTENTS
Chapter Description Page No.
No.

1 COMPANY PROFILE 7

COOPERATIVE SOCIAL
2 RESPONSSIBILITY 8-14
INTRODUCTION OF CSR
FEATURES OF CSR

3 Review of Literature 15-17

WHY CSR IS IMPORTANT

4 Need of CSR 18-27
Challenges of CSR
CSR Activities of Mahindra & Mahindra

5 FINDINGS 28-29

6 LEARNING 30-31

7 CONCLUSION 32-33

8 BIBLIOGRAPHY / REFERENCES 34-35

6
 COMPANY PROFILE

MAHINDRA
RISE.
FOUNDED : 02 October 1945

FOUNDERS : Kailash Chandra Mahindra

Jagdish Chandra Mahindra
Malik Ghulam Muhammad

HEADQUARTERS : Mumbai,Maharshtra,India

KEY PEOPLE : Anand Mahindra (Chairman)

Pawan Kumar Goenka (MD)

PRODUCTS : Automobiles, commercial

vehicles,two-wheelers

NUMBER OF EMPLOYEES : 42,875

REVENUE : 105806 cr (2019)

7
 CHAPTER 1
Corporate
Social Responsibility

8
 INTRODUCTION OF CSR :
CSR stands for Corporate Social Responsibility, which means the kinds of responsibilities an
organization has towards society. It is an evolving concept that has yet to command a standard
definition or a fully recognized set of criteria. With the understanding that businesses play a key
role in job and wealth creation in society, CSR is generally understood to be the way an
organization achieves a balance between economic, environmental, and social imperatives while
addressing the expectations of shareholders and stakeholders.
It is generally accepted that business firms have vital responsibilities that extend well beyond what
was commonly referred to simply as the economic function of business in the past. Corporate
Social Responsibility (CSR), also called corporate conscience, citizenship, social performance, or
sustainable responsible business, is a form of corporate self-regulation integrated into a business
model. CSR policy functions as a built-in, self-regulating mechanism whereby businesses monitor
and ensure their active compliance with the spirit of the law, ethical standards, and international
norms.
The goal of CSR is to embrace responsibility for the company's actions and encourage a positive
impact through its activities on the environment, consumers, employees, communities,
stakeholders, and all other members of the public sphere. Furthermore, CSR-focused businesses
would proactively promote the public interest by encouraging community growth and development
and voluntarily eliminating practices that harm the public sphere, regardless of legality.
CSR is the deliberate inclusion of the public interest in corporate decision-making and the
honoring of a triple bottom line: people, planet, profit. The term "corporate social responsibility"
came into common use in the early 1970s after many multinational corporations formed. The term
"stakeholder," meaning those on whom an organization's activities have an impact, was used to
describe corporate owners beyond shareholders as a result of an influential book by R. Edward
Freeman, "Strategic Management: A Stakeholder Approach," in 1984.
Proponents argue that corporations make more long-term profits by operating with this
perspective, while critics argue that CSR distracts from the economic role of businesses. Others
argue CSR is merely window dressing or an attempt to preempt the role of governments as
watchdogs over powerful multinational corporations. CSR is titled to aid an organization's mission
as well as to guide what the company stands for and will uphold to its consumers.

9
Developing business ethics is one of the forms of applied ethics that examines ethical principles
and moral or ethical problems that can arise in a business environment. ISO 26000 is the
recognized international standard for CSR (currently a Draft International Standard). Public sector
organizations (such as the United Nations) adhere to the triple bottom line (TBL). It is widely
accepted that CSR adheres to similar principles but with no formal act of legislation. The UN has
developed the Principles for Responsible Investment as guidelines for investing entities.
Corporate Social Responsibility (CSR) has variously been described as a 'motherhood issue,' 'the
hot business issue of the naughtiest,' and 'the talk of the town in corporate circles these days.' There
seem to be an infinite number of definitions of CSR, ranging from the simplistic to the complex,
and a range of associated terms and ideas (some used interchangeably), including 'corporate
sustainability, corporate citizenship, corporate social investment, the triple bottom line, socially
responsible investment, business sustainability, and corporate governance' (Prime Minister's
Community Business Partnership).
It has been suggested that 'some…researchers…distort the definition of corporate social
responsibility or performance so much that the concept becomes morally vacuous, conceptually
meaningless, and utterly unrecognizable,' or CSR may be regarded as 'the panacea which will solve
the global poverty gap, social exclusion, and environmental degradation.' An approach to CSR that
is becoming more widely accepted is the community-based development approach. In this
approach, corporations work with local communities to better themselves. For example, the Shell
Foundation's involvement in Flower Valley, South Africa. In Flower Valley, they set up an Early
Learning Centre to help educate the community's children as well as develop new skills for adults.
Marks and Spencer are also active in this community through the building of a trade network with
the community - guaranteeing regular fair trade purchases. Often, activities companies participate
in establishing education facilities for adults and HIV/AIDS education programs. The majority of
these CSR projects are established in Africa. JIDF For You is an attempt to promote these activities
in India.
A more common approach to CSR is philanthropy. This includes monetary donations and aid given
to local organizations and impoverished communities in developing countries. Some organizations
do not like this approach as it does not help build on the skills of local people, whereas community-
based development generally leads to more sustainable development.

10
Another approach to CSR is to incorporate the CSR strategy directly into the business strategy of
an organization. For instance, procurement of Fairtrade tea and coffee has been adopted by various
businesses, including KPMG. Its CSR manager commented, "Fairtrade fits very strongly into our
commitment to our communities."
Another approach garnering increasing corporate responsibility interest is called Creating Shared
Value, or CSV. The shared value model is based on the idea that corporate success and social
welfare are interdependent. A business needs a healthy, educated workforce, sustainable resources,
and adept government to compete effectively.
In earlier times, managers in most cases only had to concern themselves with the economic results
of their decisions. Today's managers must also consider and weigh the legal, ethical, moral, and
repercussions of each of their decisions. All companies have to ensure that their activities do not
adversely affect the environment. Depletion of natural resources, like forests or groundwater, is a
case in point. Recovery of heat or minerals from flue gases or effluents reduces pollution and the
consumption of scarce resources while saving money. Atmospheric pollution affects the health of
people and must be minimized. Laws relating to the environment should be observed both in letter
and in spirit. After a comprehensive study of competitor strategy and an internal policy review
performed, a comparison can be drawn, and a strategy developed for competition with CSR
initiatives.

11
12
CSR IN SOCIETY

13
FEATURES OF CSR :
• Increasing inconsistencies between corporate actions.

• Creating the good relationship between customers & firm.

• Improvement of responsibilities towards the employees.

• Improving the company status in the market. • Helping to solve the social problem

14
 CHAPTER 2
Review of Literature

15
Business Benefit Innovation:
Employee education on environmental and social (E&S) practices can also spur innovation and
cost savings. This can result in the development of new product and service lines, as well as the
adoption of new technologies, materials, or processes that reduce resource consumption and
environmental impact. For example, implementing energy-efficient technologies or sustainable
materials can lead to long-term savings.
Supply Chain Management:
Educating employees on sustainability practices throughout the supply chain can lead to greater
efficiencies and collaboration. By aligning values and objectives, companies can strengthen
relationships with suppliers and work together to meet sustainability and quality goals. This can
result in improved supply chain performance, reduced waste, and enhanced brand reputation.
Financial Responsibility:
Government programs and initiatives are increasingly driving corporate decision-making towards
sustainability, particularly in industries like manufacturing and construction. Implementing
practical and measurable green building design, construction, and operations solutions can lead to
financial benefits. For example, sustainable operations can reduce energy consumption, lower
maintenance costs, and create eco-friendly work environments, ultimately improving the bottom
line.
Risk Management:
CSR engagement can also mitigate risks for businesses. By proactively addressing environmental
and social issues, companies can reduce the likelihood of regulatory violations, lawsuits, and
reputational damage. This includes measures such as implementing responsible sourcing practices,
ensuring workplace safety, and adhering to ethical business standards, all of which contribute to
long-term sustainability and resilience.
Enhanced Brand Reputation:
Companies that demonstrate a commitment to CSR often enjoy enhanced brand reputation and
customer loyalty. Consumers are increasingly conscious of environmental and social issues and
prefer to support companies that prioritize sustainability and social responsibility. A positive brand
image can lead to increased sales, market share, and competitiveness in the long term.

16
Employee Engagement and Retention:
Engaging employees in CSR activities can improve morale, motivation, and job satisfaction.
Employees are more likely to feel connected to their company's mission and values when they
have opportunities to contribute to meaningful causes. This can result in higher levels of employee
retention, productivity, and innovation, ultimately benefiting the organization as a whole.

17
 CHAPTER-3
WHY CSR
IS SO IMPORTANT

18
1. Enhancing Financial Performance: CSR isn't just about being ethical; it also has tangible
benefits for businesses. Studies have shown that companies with strong CSR initiatives tend
to perform better financially in the long run. When businesses prioritize social and
environmental concerns, they often attract more customers, retain loyal employees, and build
stronger relationships with investors.
2. Building Public Trust: In today's world, where information spreads rapidly through social
media and other channels, public perception is crucial for businesses. By engaging in CSR
activities, companies demonstrate their commitment to making a positive impact on society.
This helps build trust and credibility among customers, employees, and the broader
community, leading to enhanced brand reputation and customer loyalty.
3. Cost Reduction: Implementing CSR initiatives can also lead to cost savings for businesses.
For example, investing in energy-efficient technologies not only reduces carbon emissions but
also lowers utility bills. Similarly, reducing waste and optimizing resource usage can result in
significant cost savings over time. By adopting sustainable practices, companies can operate
more efficiently and responsibly while saving money in the process.
4. Attracting Investors: Investors are increasingly looking beyond financial returns when
evaluating companies. They want to invest in businesses that demonstrate a commitment to
sustainability and social responsibility. Companies with strong CSR programs are often seen
as less risky and more attractive investment opportunities. By prioritizing CSR, businesses can
attract a broader range of investors and access capital more easily.
5. Stakeholder Relations: Building positive relationships with stakeholders, including
employees, suppliers, customers, and the local community, is essential for long-term success.
CSR provides a platform for businesses to engage with stakeholders and address their concerns
effectively. By listening to stakeholders, incorporating their feedback, and involving them in
decision-making processes, companies can build trust and loyalty, leading to stronger
partnerships and mutual benefit.

19
 NEED OF CSR :

While the interests of shareholders and the actions of managers of any business enterprise have to
be governed by the laws of economics, requiring an adequate financial return on investments made,
in reality, the operations of an enterprise need to be driven by a much larger set of objectives that
are today being defined under the term CSR. The importance of CSR lies in the broad rationale for
a new set of ethics for corporate decision-making, which clearly constructs and upholds an
organization’s social responsibility. This arises from the fact that a business enterprise derives
several benefits from society, which must, therefore, require the enterprise to provide returns to
society as well.
CSR is beneficial for establishing the stake of a business organization in the good health and well-
being of a society of which it is a part. Most importantly, in this age of widespread communication
and growing emphasis on transparency, customers of any product or services are unlikely to feel
satisfied in buying from an organization that is seen to violate the expectations of what is deemed
to be ethically and socially responsible behavior.
It is becoming increasingly evident that organizations that pay genuine attention to the principles
of socially responsible behavior are also finding favor with the public and are the preferred choice
for their goods and services.

20
..
CHALLENGES OF CSR :

Lack of awareness of general public in CSR activities

There is a lack of interest of the general public in participating and contributing to CSR activities
of companies. This is because of the fact that there exists little or no knowledge about CSR. The
situation is further aggravated by a lack of communication between the companies involved in
CSR and the general public at the grassroots.

Need to build local capacities

There is a need for capacity building of the local non governmental organizations as there is
serious dearth of trained and efficient organizations that can effectively contribute to the ongoing
CSR activities initiated by companies. This seriously compromises scaling up of CSR initiatives
and subsequently limits the scope of such activities.

Issues of transparency
Lack of transparency is one of the key challenge for the corporate as there exists lack of transparency on
the part of the small companies as they do not make adequate efforts to disclose information on their
programmed, audit issues, impact assessment and utilization of funds. This negatively impacts the process
of trust building among the companies which is key to the success of any CSR initiative.

Non-availability of well organized non-governmental organizations

There is non-availability of well organized non governmental organizations in remote and rural areas that
can assess and identify real needs of the community and work along with companies to ensure successful
implementation of CSR activities.

21
Visibility factor
The role of media in highlighting good cases of successful CSR initiatives is welcomed as it spread
good stories and sensitizes the population about various ongoing CSR initiatives of companies.
This apparent influence of gaining visibility and branding exercise often leads many non-
governmental organizations to involve themselves in eventbased programmers in the process; they
often miss out on meaningful grassroots interventions.

Narrow perception towards CSR initiatives

Non-governmental organizations and Government agencies usually possess a narrow outlook
towards the CSR initiatives of companies, often defining CSR initiatives more as donor-driven.
As a result, corporate find it hard to decide whether they should participate in such activities at all
in medium and long run. Non availability of clear CSR guidelines There are no clear cut statutory
guidelines or policy directives to give definitive directions to CSR initiatives of companies. The
scale of CSR initiatives of companies should depend upon their business size and profile. In other
words, the bigger the company, the larger its CSR programmed.

Lack of consensus on implementing CSR issues

There is a lack of consensus amongst implementing agencies regarding CSR projects. This lack
of consensus often results in duplication of activities by corporate houses in areas of their
intervention.

22
 CSR ACTIVITIES OF MAHINDRA &
MAHINDRA:

The social initiatives of the group are currently well streamlined, where each group company
donates 0.5% of their PAT to the K C Mahindra Education Trust and adopts projects under the
Trust. The remaining 0.5% is used by the company to run community development programs on
their own.

1. K. C. Mahindra Education Trust: Established by the late Mr. K. C. Mahindra in 1953, the K.
C. Mahindra Education Trust aims to 'Transform the lives of people in India through education,
by providing financial assistance and recognition to them, across age groups and income strata'. It
is registered as a Public Charitable Trust under the Bombay Public Trusts Act, 1950. The K.C.
Mahindra Education Trust has undertaken a number of education initiatives to make a difference
in the lives of deserving students. The Trust promotes education mainly by way of scholarships. It
has provided more than Rs. 13.80 crores (approximately US $ 3.0 million) in the form of grants,
scholarships, and loans. Some of these scholarships were instituted as far back as the 1950s, while
others were founded recently. These are funded through an investment portfolio, the main donors
of which are the Mahindra Group of companies.

2. Mahindra Academy: As part of its Corporate Social Responsibility activities, the Mahindra
Group has established schools near its factories primarily for children of its employees. At present,
the Group has three schools that impart high standards of education - Mahindra Academy at Malad
in Mumbai, Mahindra Academy in Zaheerabad, and a school in Khopoli. The establishment of
these schools has not just benefited their employees but also the community around these schools.
Teachers at these schools are qualified and undergo regular training as well as attend relevant
workshops. Their teaching methodologies are constantly evaluated and modified when necessary.

23
3. Disaster Relief: The Mahindra Foundation has been set up with a specific objective: to provide
medical relief to the poor and needy sections of society. The foundation has helped patients
suffering from cancer, heart ailments, as well as burn victims. It has also been very active during
national calamities and disasters and has helped contribute to and mobilize resources. The
foundation also extends its support to academia and other professionals and sportsmen by helping
them attend workshops and conferences overseas. The Mahindra Group has always been very
responsive to any major disaster in India. Whether it's been the tsunami or the Gujarat earthquake,
the Mahindra family has come together and always provided support either by way of financial
help or by way of sending vehicles, supplying material, or manpower.

4. The Group has Transformed 3 municipal Gardens: The Shivaji Garden (near Gateway of
India) is admired for its beautiful architecture and flourishing plants and flowers. Completely
renovated by the Mahindra Group at a cost of Rs. 6 Lakhs, it now has pathways for pedestrians as
well as new stretches of lawns and flowers. An area formerly frequented by anti-social elements
has been merged with the garden to prevent further misuse. Every effort has been taken to keep
the garden in immaculate condition, and visiting hours are in place, facilitating maintenance work.
The Traffic Island Garden (opposite Regal Cinema) has been completely renovated by the
Mahindra Group at the cost of Rs. 1 Lakh. New lamp posts and a variety of plants were put into
place, and the fountain was restored to its former glory. The garden provides visual relief in this
crowded and traffic-congested circle. The third garden is located at the junction of Madame Cama
Road, to the south of Oval Maidan. This is a brand-new garden developed by the group from
scratch, at a cost of Rs. 1.5 Lakhs.

5. Reducing CO2 Emissions: The Bijlee is an innovative, home-grown, first-of-its-kind electric

three-wheeler, India‟s tried and tested battery-operated vehicle. The Bijlee is an innovative “Kind
to Man” technology initiative from Mahindra & Mahindra's alternate fuel program. It is a zero-
emission electrically powered vehicle that runs on a 72-volt DC motor. The Bijlee's 12 batteries
allow the customer to travel 80 km at a speed of 35 km/hour. With a replacement battery on board,
the vehicle can easily travel 120 kms. The electric vehicle has spacious interiors, with ample space

24
for an entire family. It has no engine, gearbox radiator, and no silencer, which makes it a virtually
noise-free vehicle. Bijlee gives quality output without choking the environment and is favored by
governments and institutions that focus on conserving the environment. Ten Mahindra Bijlees
were handed over to customers in 2006 by the Chief Minister of Pondicherry.

6. Nanhi Kali: Nanhi Kali is a program that supports education for the girl child and is being run
by the K C Mahindra Education Trust (KCMET). The project currently (2007) supports the
education of over 32,000 underprivileged girl children.

7. Environmental Initiatives: Environmental Performance enhancement is achieved through

setting and reviewing EMS Objectives and Targets, management programs at plant level, and at
relevant functional levels. These are in line with the Environmental Policy approved by the sector
president. Some of the key Environmental initiatives and areas of achievement in Nashik site are
as follows:
 Air Pollution: Exhaust provided for all stacks in paint shops. Incinerators for ensuring
complete combustion of flue gases Scrubber for removing Suspended Particulate Matter
Pollution levels monitored every six months using an external professional Lab.
 Ambient Air, Ambient noise Combustion Stacks Process Stacks Work Place Air, noise Use
of Ear Muffs, Earplugs ensured in all high noise areas.
 Water Pollution: State of the Art combined STP (Sewage Treatment Plant) and ETP (Effluent
Treatment Plant) installed in Plant Operation and Maintenance of ETP/STP closely monitored.
Effluent pollution parameters monitored.

8. Mahindra Pride schools: It has decided to start two schools called Mahindra Pride schools for
the SC/ST youth. From the first Pride school, over 2000 students have been placed with a starting
salary of Rs. 9000. Business for value or Values in Business.

9. Hariyali: It is a mass tree plantation & the target was to plant 1 million trees.

25
10. ESOP: It enables Mahindra's workforce to collectively donate thousands of human hours for
various social projects, in the three focused areas of Education, Health, and Environment.

11. Aanganwadi: Center to serve educational & recreational needs of local children.

12. Schools adopted by M&M: With an aim to improve the learning level of children in
government schools, the Mahindra Group has entrusted K. C. Mahindra Education Trust to support
6 government schools in the city of Mumbai, which have dropout rates as high as 15% by Std V
and 22% by Std VII. A survey conducted in 60 schools in Mumbai revealed that 60% of students
studying in Std III would not read even simple paragraphs, 40% in Std IV could not write and 32%
were not able to do simple arithmetic. K. C. Mahindra Education Trust has identified Naandi
Foundation as our implementation partner to help us support these schools through their Ensuring
Children Learn program. The schools identified are needy government schools, and 5 of them
located close to the factories and offices were selected to allow the employees an opportunity to
easily volunteer at these field sites.

13. Mahindra Search for Talent Scholarship: This was initiated in 1983. This has been set up
in 35 educational institutions across the country with an objective to enthuse and reward excellence
in academics. This scholarship is awarded to students obtaining the highest aggregate marks, based
on the year-end examination. Further, a student who receives the Mahindra Search for Talent
scholarship more than once is awarded the Honour scholarship which includes a cash prize of Rs.
5000/- and a citation from the Trust.

14. Mahindra Pride Schools: As part of the 60th-year celebrations, Mahindra & Mahindra
through its K C Mahindra Education Trust set up 2 Mahindra Pride Schools, with the prime
objective of empowering youth from socially disadvantaged sections of society by extending
livelihood training, to enable them to gain employment based on their skills. The schools offer
equal opportunity for men and women, with a focus on rural youth. These schools are non-
residential and offer various alternative livelihood options. To effectively run the Mahindra Pride

26
schools, KCMET decided to partner with Naandi Foundation, a not-for-profit trust with a proven
track record in the field of education and livelihood creation.

15. Health: Blood Donation – Totally 14 camps conducted with 797 donors Eye Camps – 7 Eye
Camps conducted in which one was on Eye Donation Awareness and others focused on eye testing
and about 64 cataract operations were recommended. Surgical Camp in association with Rotary
Club for about 300 tribals in which 175 surgeries took place Health Check-Up – A unique initiative
through which 115 Railway Porters at CST Mumbai were given health cards after check-up,
similarly, a camp benefited 170 policemen in Mumbai. HIV/ AIDS Awareness – 2 Camps were
conducted in both urban & rural areas.

27
CHAPTER 4
Findings

28
Findings of the study:
1. Streamlined Social Initiatives: Mahindra & Mahindra has effectively streamlined its social
initiatives, with each group company allocating a portion of its profits for community
development programs and education initiatives.
2. Education Initiatives: The company, through the K. C. Mahindra Education Trust, focuses
on transforming lives through education by providing scholarships and financial assistance to
deserving students across different age groups and income strata.
3. School Establishment: Mahindra Group has established schools near its factories, catering
primarily to the children of its employees. These schools maintain high educational standards
and benefit both employees and the surrounding community.
4. Disaster Relief: The Mahindra Foundation plays an active role in providing medical relief to
the poor and needy sections of society during national calamities and disasters. The company
mobilizes resources and extends support to academia, professionals, and sportsmen during
such crises.
5. Environmental Initiatives: Mahindra & Mahindra is committed to environmental
sustainability. The company has undertaken various initiatives to reduce CO2 emissions and
enhance environmental performance across its operations, including air and water pollution
control measures.
6. Community Development: Mahindra Group actively participates in community development
projects, such as transforming municipal gardens and mass tree plantations, to enhance public
spaces and promote environmental conservation.
7. Skill Development and Livelihood Training: The company's CSR initiatives include skill
development and livelihood training programs, particularly aimed at empowering youth from
socially disadvantaged backgrounds, providing them with opportunities for employment based
on their skills.
8. Healthcare Initiatives: Mahindra Group organizes various healthcare initiatives such as blood
donation camps, eye camps, health check-ups, and HIV/AIDS awareness programs, benefiting
both urban and rural communities.

29
CHAPTER 5
Learnings

30
Learnings
Social Responsibility: Mahindra & Mahindra believes it's important to help others and make a
positive impact on society.
Education Empowerment: They think education is really important for changing people's lives
for the better. They help students who might not have enough money to go to school.
Gender Equality and Girl Child Education: Mahindra & Mahindra wants boys and girls to have
the same chances in life. They help girls who might not have a chance to go to school.
Environmental Sustainability: They work to protect the environment by doing things like
reducing pollution and planting trees.
Community Development: Mahindra & Mahindra helps make neighborhoods better by fixing up
public places and helping schools for kids who might not have much.
Employee Engagement: They encourage their workers to get involved in helping others. This
makes employees feel good about their work.
Healthcare Support: They help people stay healthy by doing things like organizing blood
donation drives and providing medical check-ups.
Collaborative Partnerships: Mahindra & Mahindra works together with other groups to help
even more people. They join hands with other organizations to do good things together.

31
 CHAPTER 8
CONCLUSIONS

32
 CONCLUSION

With businesses focusing on generating profits, Corporate Social Responsibility (CSR) was not a
popular concern among companies up until recently. However, with increased media attention,
pressure from non-governmental organizations, and rapid global information sharing, there is a
surging demand to involve in CSR at various levels, such as conducting sustainable business
practices and undertaking social welfare activities. The Mahindra & Mahindra group plays a major
role in fulfilling its duties towards the societal orientation segment. Its Kisan-Mitra Initiative helps
farmers generate wealth by providing education on the latest agricultural trends. In this way, the
company not only generates good revenues from wealthier and more loyal customers but also
increases its customer base.

33
 CHAPTER 8
BIBLIOGRAPHY

34
Bibliography:
https://thecsrjournal.in/mahindra-csr-corporate-social-responsibility-activities-report/
https://www.mahindra.com/
https://en.m.wikipedia.org/wiki/Mahindra_Group
https://www.avinashchandra.com/mahindra-and-mahindra-csr-activities
https://mahindralogistics.com/corporate-social-responsibility/
https://www.forbes.com/sites/stephanieburns/2021/03/04/corporate-social-responsibility-is-
more-important-than-everheres-how-to-ensure-your-company-is-stepping-
up/?sh=2766d1021c10
https://techmahindrafoundation.org/

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