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  • SEBA - C - SOCIAL MEDIA MARKETING - Student

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    Trần Quốc Bảo
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    Social media marketing uses social media platforms to achieve business goals like building brand awareness, driving traffic, and increasing sales. It involves creating and sharing engaging content, nurturing relationships with customers, and monitoring conversations in real-time. Key aspects of social media marketing include content creation and curation, community management by responding to users, managing social media accounts and campaigns, and analyzing results to optimize the strategy.

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    Social media marketing uses social media platforms to achieve business goals like building brand awareness, driving traffic, and increasing sales. It involves creating and sharing engaging content, nurturing relationships with customers, and monitoring conversations in real-time. Key aspects of social media marketing include content creation and curation, community management by responding to users, managing social media accounts and campaigns, and analyzing results to optimize the strategy.

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    8 views8 pages

    SEBA - C - SOCIAL MEDIA MARKETING - Student

    Uploaded by

    Trần Quốc Bảo
    Social media marketing uses social media platforms to achieve business goals like building brand awareness, driving traffic, and increasing sales. It involves creating and sharing engaging content, nurturing relationships with customers, and monitoring conversations in real-time. Key aspects of social media marketing include content creation and curation, community management by responding to users, managing social media accounts and campaigns, and analyzing results to optimize the strategy.

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    of 8

    DIGITAL

    SOCIAL MEDIA
    CHAPTER 03. SOCIAL MEDIA MARKETING
    Social media marketing is the use of social
    networking platforms to achieve marketing and
    business goals
    (cultivate relationship with consumers, build brand, increase sales or
    drive website traffic,…)
     Content to reach TA (develop, create, curate
     Build relationship and manage)
     Fast (Real-time)  Monitoring, listening, and responding to the
     Flexible community (nurture and grow)
     Yield ROI  Manage social assets
     Manage social campaigns
     Analyze, review, report and optimize strategy
     Monitoring trends
    Profile Group Page

    Business
    Facebook ads Post
    manager

    Carousel / Images /
    360 Milestone Reels Story Event Livestream
    Canvas Videos
    AFFINITY
    The score between viewing user and the edge creator

    WEIGHT
    The weight for this edge types (comment, like, etc.)

    TIME DECAY
    The decay factor based on how long ago the edge was created
    (active and passive)
    SMM campaigns set up
    Objectives

    Creative Audiences

    Budget & Metrics &


    Timelines KPIs

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