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Name: Fahmid Rahman Siam

ID: 1812798630
Section: 02

Case 4

Ans to the Question No 1.


When SIA faced the global economic crisis and the 9/11 terrorist attack, it affected SIA’s
demand for air travel and forced them to cut the pay of their employees. For this reason, they had
to work on their wage and cost management. Now, according to me, the advantages and
disadvantages are given below.
Advantages Disadvantages

1. By pay cutting, SIA management maintained 1. By taking pay cuts, they diminished their
their 30-year loss-free track record and earned a employees' professional standing. which was not
full-year net profit by restoring all the cuts they good for the employees.
made.
2. Through employee retrenchment, SIA was able to 2. Retrenchment might lead them to face possible
save a significant amount of money each year. legal consequences, and also, they need to feel their
position if required.

3. SIA managed their situation by implementing 3. But it could create a future problem for existing
wage cuts and retrenchment. employees. Like, the existing employees might
think of future pay cuts and retrenchment, and this
would hamper their mental situation.
 

Ans to the Question No 2.


The HR of SIA could propose this model to address the issue of airlines industry.

1. Define
 Determine who plays what role in the change management process.
 Determine what is changing and why it is changing.
 Determine who are the stakeholders.
 Set a deadline for the project.
 Define success criteria.
2. Plan
 Conduct stakeholder and impact evaluations.
 Plan for transformation and stakeholder involvement.
 Determine hazards and devise risk-mitigation strategies.
 Create communication and training strategies.
3. Implement
 Catalysts and leaders should be empowered and activated.
 Disseminate programs for communication and training.
 Resistance should be monitored and managed.
 Prepare risk-mitigation strategies.
4. Sustain
 Keep an eye on how the modifications are being implemented.
 Reward behaviors that are in sync with the change.
 Changes' impact should be measured.
 As required, make adjustments depending on measurements.

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