Mass Media

Match the definitions with

WORDS RELATED TO
the words/expressions in
MASS MEDIA the box.

1. All the people and organizations that provide information and news for the public,
COMMERCIAL
including television. Radio and newspapers.
FEATURE FILM 2. a social media site or application through which users can communicate with each
DOCUMENTARY other by adding information, messages, images, etc.
BROADCAST MEDIA 3. a printed sheet of paper or a few printed pages that are given free to advertise or
EASY ACCESS give information about something
DIVERSE 4. to send an electronic signal, radio or television broadcast, etc.
UP-TO DATE 5. connected with the buying and selling of goods and services.
CHAT 6. a main film with a story, rather than a documentary.
TO DOWNLOAD 7. is used to allow connections to one's own personal computers without using a pass-
TO TRANSMIT word.
SOCIAL NETWORK 8. is a film or a radio or television programme giving facts about something.
BACKGROUND INFORMATION 9. interesting and important enough to be reported as news
SPOT 10. a large board on the outside of a building or at the side of the road, used for
DEMOGRAPHIC putting advertisements on
NEWSLETTER 11. to make something become noticed by people
LEAFLET 12. very different from each other and of various kinds
13. to talk in a friendly, informal way to somebody
BILLBOARD
14. to get data from another computer, usually using the internet
PLACARD
15. modern; fashionable
TO BRING TO THE FOREFRONT
16. data relating to the population and different groups within it
NEWSWORTHY
17. is information given in a non-fiction essay/text that the reader needs in order to
PROMINENCE
understand the overall theme of the text.
18. a report containing news of the activities of a club or organization that is sent
regularly to all its members
19. the state of being important, well known or easy to notice
20. a large written or printed notice that is put in a public place or carried on a stick in
a march
21. a part of a television, radio, club or theatre show that is given to a particular per-

READ THE TEXT ABOUT THE MASS MEDIA.

The mass media help deliver the information to the large groups of people. The media are deviced into different
types. Broadcast media, also known as electronic media, transmit their information electronically and consist of television,
radio, film, movies, CDs and DVDs. Radio consists of music, news, talk shows and commercials. Television broadcasts infor-
mation and entertainment in the form of news and sports programmes, reality shows, TV games, documentaries, feature
films, concerts, theatre performances and commercials. Internet media provide many mass media services, such as emails,
websites, blogging, Internet and television. Owning to the Internet millions of people worldwide have easy, instant access
to a vast and diverse amount of up-to-date information. They can access news, documents, chat rooms, images and sounds.
They can also download music, movies and video games. Social media allow computer users to interact through social net-
works for business or pleasure.
Print media publish news in the form of newspapers, magazines and other printed publications. Newspaper stories usu -
ally provide readers with extra detail and background information compared with TV news spots. Each magazine has a spe-
cific type of reader or and demographic. Newsletters, books, comics, brochures and leaflets represent additional print
media types. Outdoor media comprise billboards, sings, placards and objects like shops and buses, flying billboards and
skywriting. The organizations that control television stations or publishing companies are also known as the mass media.
The mass media serve many functions, including circulating news, entertaining and educating people. The mass media