Suggestions for developing Undergrad Program

B.S English Language and Literature

Mode of Teaching

In-Campus Evening Session

What is the scope of BS English in Pakistan?

People with this degree will have a lot more opportunities to explore and
showcase their skills through work. Content writing, Fashion Stylist and
coordinator for brand shoots, Communication experts, Brand marketing,
advertising and promotion content in media house and numerous other posts and
fields will be available for English graduate students.

General Goal:

To develop a 4-year B.S Degree course outline that is based on integrative

learning approach towards language teaching. The areas to be covered include:

1 Art and Design

2Language for ESP

3English literature and art domains

Learning Outcomes:

Students need to be ready to use their understanding of language in fashion and

marketing context inorder to be recruited in the design and mass media world.

Art and Design Categories that can be added in this 4 –year degree programme

1. Design History Theory

2. History of Art and Culture
3. Fashion Forecasting and Marketing
4. Supply –chain management
 5. Understanding Colours and textures in Fabric
6. Fashion Products and Environmental sustainability
7. Adobe Photoshop for logo Design
8. Investigating and previewing Universal Brand case studies
9. Branding and Launching a consumer product
10.Negotiating deals
11.Graphic Design
12.Print Media
13.Organisation Behaviour
14.Marketting and Finance

Social Sciences and Humanities Subjects to be integrated

1. Business Management(HRM)
2. Sociology
3. Human Psychology
4. Communication Skills
5. Media Studies
6. Economics
7. Human Rights
8. Gender Studies
9. International Relations

Sub –Categories to Explore for Language Development

1.Understanding Presentations

2 Content Writing and logo making

3 Language for Content Writing(Advertisement and Promotions)

4 English for Fashion statements(Newspaper and Magazines)

5 Innovative Writing for Website displays(Product Development)

6 English for Designers

7 English for Marketeers(vocabulary needed for pitching an idea)

8 Understanding the corporate sector functions and drafting business emails

9using gender-free language in Business dealing

10 Language tools for developing Advertisement: Adopting the AIDA model

11 Contract writing for business

12 language usage for increasing sales pitch in a design house

13 English for Design Entrepreneurs

14 Report writing for meetings

15 Phonetics and Phonology

16 Composition Writing

17 Language and manners related to addressing on foreign forums

18 Sociolinguistics

Sub –Categories to Explore for Literature

1. Classical and Renaissance Drama ,Role play and dialogue

2. Post-Modern Writers of the 21st century
3. Column writers on social issues
4. Critics reviews on Art pieces around the world
5. Discovering the seven wonders of the world through Great writers scripts
6. Reading for understanding art and Design philosophy
7. Classical Poetry
8. Emerging sub continental Novels
9. Popular Fiction
10.Post-colonial Literature
Mandatory course subjects:
1 Islamiat
2Pakistan Studies
Zero credit hour courses:
1 Human Psychology
2 Sociology
3 Global Perspectives
4 Environmental Studies