COLLEGE OF ARTS & SCIENCES – ENGLISH DEPARTMENT:

PURPOSIVE COMMUNICATION

Purposive Communication is a non-improvised form of communication that is formatted to

effectively and efficiently relay concepts and ideas across cultural and philosophical lines. Planning
what you say when you have to give a speech is an example of purpose communication.

Purposive communication is a newly established subject to be timely with the 21st century
learning. The strive for growth in the educational course system is a must since Philippines made
more and more connections in other countries. The pace for the K-12 students keeps changing up
with the rising global known qualifications.

Each lesson is preceded by learning outcomes so that the students will be guided by what they
need to know and what they need to do.

This course will offer the students a valuable, significant, pleasurable, and enriching experience
through a number of different purposeful activities.

Purposive Communication is about writing, speaking, and

presenting to different audiences and for various
purposes (CMO 20 s 2013).

Purposive Communication is a three-unit course that

develops students’ communicative competence and
enhances their cultural and intercultural awareness
through multimodal tasks that provide them opportunities
for communicating effectively and appropriately to a multicultural audience in a local or global
context.

It equips students with tools for critical evaluation of a variety of texts and focuses on the power of
language and the impact of images to emphasize the importance of conveying messages
responsibly.

The knowledge, skills and insights that students gain from this course may be used in their
academic endeavors, their chosen disciplines, and their future careers as they compose and
produce relevant oral, written, audio-visual and/or web-based output for various purposes

At the end of the course and given relevant actual or simulated situations/conditions, the students
will be able to:
1. Describe the nature, elements, and functions of verbal and nonverbal communication in
various and multicultural contexts;
2. Explain how cultural and global issues affect communication;
3. Determine culturally appropriate terms, expressions, and images;
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills;
5. Summarize the principles of academic text structure;
6. Convey ideas through oral, audio-visual, and/or web-based presentations for different
target audiences in local and global setting using appropriate registers, tone, facial
expressions in local and global setting using appropriate registers;
7. Create clear, coherent, and effective communication materials;
8. Present ideas persuasively using appropriate language registers, tone, facial expressions,
and gestures;
9. Write and present academic papers using appropriate tone, style, conventions, and
reference styles;
10. Adopt cultural and intercultural awareness and sensitivity in communication of ideas;
11. Appreciate the differences of the varieties of spoken and written language;
12. Adopt awareness of audience and context in presenting ideas; and
13. Appreciate the impact of communication on society and the world.

COURSE
WEEK COURSE UNIT (CU)
MODULE (CM)
CM1: 1 CM1-CU1: Course Orientation
Communication 2 CM1-CU2: Communication Processes, Principles and Ethics
in Multicultural 3 CM1-CU3: Communication and Globalization
 Settings 4 CM1-CU4: Local and Global Communication in Multicultural Setting
5 CM1-CU5: Cultural Presentation
6 PRELIM EXAMINATION
7 CM2-CU6: Varieties and Registers of Spoken and Written Language
CM2-CU7: Evaluating Messages and/or Images of Different Types of Texts Reflecting
8
CM2: Different Cultures
Communication 9 CM2-CU8: Cultural Sensitivity in Multimodal Text
Strategies 10 CM2-CU9: Communication Aids and Strategies Using Tools of Technology
11 CM2-CU10: Multimedia Presentation
12 MIDTERM EXAMINATION
CM3: 13 CM3-CU11: Effective Communication in Work Purposes
Communication 14 CM3-CU12: Workplace Documents
for Work 15 CM3-CU13: Understanding Conventions of Traditional Genre
Purposes and 16 CM3-CU14: Types of Communication
Various 17 CM3-CU15: Public Service Announcement
Purposes 18 FINAL EXAMINATION

Access to Canvas Learning Management System

Participation to the Discussion Board
Class attendance
Class participation
Submission/compliance to Weekly Assessment Tasks
Examinations

TEXTBOOKS
Perez, H. & Buenaventura, L. (2020). Purposive Communication Work text 2nd Ed . Valenzuela City:
OLFU Publishing
REQUIRED READING AND OTHER MATERIALS

Adler , R., Elmhorst, J.M. & Lucas (2012). Communicating at Work: Strategies for Success in
Business and the Professions. NY: McGraw Hill.

Bullock, R. and Goggin, M. (2013). The Norton Filed Guide to Writing. 3rd Ed. W.W. Nortorn and
Company.
Chase, R. and Shamo, S. (2013). Elements of Effective Communication. 4th Ed. Washington,
Utah: Plain and Precious Publishing.

Dainton, M. and Zelley, E. (2015). Applying Communication Theory of Professional Life: An

Introduction. 3rd Ed. Sage Publication.

Lucas, S. (2011). The Art of Public Speaking. NY: McGraw Hill.

Mooney, A. Peccei, J.S., La Belle, S. et al. (2010). Language and Society and Power: An
Introduction. 3rd Ed. Sage Publications. Searles, G. (2014). Workplace Communication: The
Basics. 6th Ed. Boston: Allyn & Bacon.

SUGGESTED READING AND REFERENCES

Abrams, R. (2010). Successful Business Plan: Secrets and Strategies. Redwood, CA: Planning
Shop.

Anderson, K. & Tompkins, P. (2015). Practicing Communication Ethics: Development, Discernment

and Decision-Making.

Routledge. Axelrod, R. & Cooper, C. (2013). The St. Martin’s Guide to Writing. 10th Ed.
Bedford/St. Martin’s.

Biber, D. & Conrad S. (2009). Register, Genre, and Style. Cambridge: Cambridge University Press.

Lehman, C. & DuFrene, D. (2011). Business Communication. Mason, OH: South-Western

Cengage Learning.

Miller, K. (2004). Communication Theories: Perspectives, Processes, and Contexts. 2nd Ed. NY:
McGraw Hill.

Wallace, C. (2005). Critical Reading in Language Education. Basingstoke and New York: Palgrave
McMillan.