DEPARTMENT OF LANGUAGES AND COMMUNICATION

COURSE OUTLINE IN PURPOSIVE COMMMUNICATION

COURSE TITLE: Purposive Communication

COURSE CODE: 1PURCOMM

NUMBER OF UNITS: 3 units

CONTACT HOURS: 3 hours

Pre-requisite subject/s: None

COURSE REQUIREMENTS: Quizzes, Recitation, Portfolio, Projects, Midterm (Occasional

Paper), Finals (Persuasive/Informative Speech)

COURSE DESCRIPTION: The five skills of communication (listening, speaking, reading,

writing and viewing) are studied and simulated in advanced academic settings. The purpose of
these combined activities is to enable students to practice strategies of communication with a
clear purpose and audience in mind, guided by the criteria of effective communication and the
appropriate language.

Further, the description highlights conversing intelligently, reporting on group work and/or
assignments, writing and delivering a formal speech, writing minutes of the meetings and similar
documents, preparing a research or technical paper, and making audio-visual or web-based
presentations.

At the end of the course, students should be able to listen, comprehend, critique and respond to
live or recorded conversations, speak in public with confidence, explain extended texts in their
own words using examples and other aids to bolster their explanation, while texts ranging from
a simple report to a full-length technical or research paper and prepare an audio visual or web-
based presentation on an assigned topic.
Course Learning Outcomes

At the end of the semester the students are expected to:

1. Gain new insights and perspectives about communication in terms of its nature, principles,
process and ethics.
2. Describe the nature, elements, and functions of verbal and non-verbal communication in
various and multicultural contexts.
3. Explain how cultural and global issues affect communication.
4. Work professionally in a team to produce effective business and technical documents
incorporating verbal, visual, and multimedia materials as necessary.
5. Enumerate culturally appropriate terms, expressions, and images in written and oral
communication
6. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills;
7. Convey ideas through oral, audio-visual, and/or web-based presentations for different target
audiences in local and global settings using appropriate registers.
8. Create materials that reflect the rudiments of written communication
9. Present ideas persuasively using appropriate language registers, tone, facial expressions,
and gestures.
10. Produce an output that exemplifies and reflects the principles, values and ethics of
multicultural communication in writing and speaking through the use of technology.
11. Adopt cultural and intercultural awareness and sensitively in communicating ideas.
12. Show appreciation of the differences of the varieties of spoken and written language and their
impact on the society and the world.

COURSE CONTENT:

MIDTERM PERIOD FINAL PERIOD

1. Communication in the Global Setting
a. The Nature, Importance and
Process of Communication (A
Revisit)
2. Theories and Principles of
Communication
a. Ecological Model of
Communication
b. Multicultural Communication
3. Ethics in Communication
a. Principles of Ethical
Communication
b. Factors Influencing Ethical
Communication
c. Ethical Guidelines in
Communication
4. Theories of Writing
5. The Process of Writing
6. Styles and Registers of Written
Communication
7. Language Strategies in Writing
8. Communication for Employment
Purposes
9. Communication for Employment
Purposes
10. Varieties and Registers of Spoken
Language
11. Factors in Contextualized Speaking
12. Effective Communication in the
Workplace
13. Intercultural Communication (Local
and Global Perspectives)
14. Public Communication
15. Media Communication
GRADING SYSTEM:

Grading Scheme: 70% Class Standing & 30% Major Examination(s)

Formula:
CSM- Class Standing Midterms ME- Midterm Examination
CSF- Class Standing Final FE- Final Examination
Final Grade = 70% (CSM) + 30% (ME) + 70% (CSF) + 30% FE)

50% Passing

References:

1. Bai, B. (2016). Writing Strategies and Strategy-based Instruction in Singapore Primary

Schools (Vol. 1st unabridged). Newcastle upon Tyne: Cambridge Scholars
Publishing. Retrieved from
http://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1193536&site=e
host-live
2. Barnes, M. (2015). 5 Skills for the global learner: what everyone needs to navigate the
digital world. California: Corwin.
3. Chen, L. (2017). Intercultural Communication. Boston: De Gruyter Mouton. Retrieved
from
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4. Gill, R. (2015). Communication skills for business professionals. Australia: Cambridge
University Press.
5. Groom, S. A.; Fritz, J. M. H. (2019). Communication Ethics and Crisis: Negotiating
Differences in Public and Private Spheres. Madison: Fairleigh Dickinson University
Press. Disponível em:
<http://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=433596&site=e
host-live>. Acesso em: 3 Jun. 2019
6. Madrunio, M. (2018). Purposive communication: using English in multilingual contexts
Dimensions. Quezon City: C & E.
7. Mariveles, H. (2016) Purposive communication. Quezon City: Dimensions Publication
Cronica Bookhaus.
8. Pascual, J. (2016). Purposive communication. Mandaluyong City : Books Atbp.
Publishing Corp.
9. Terk, N. (2016). WRITING AT WORK : Strategies for Today’s Coworkers, Clients, and
Customers. Oakland, CA: Write It Well. Retrieved from
http://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1431075&site=e
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