Office of the Director, Quality Assurance Management Center

Discipline English Program Across all programs

Course Course
GE 5 Purposive Communication
Code Title
Credit
Three (3) Duration 3 hours per week
Units
Program
First Year, First/Second Prerequisit
Placemen None
Semester e
t
COURSE DESCRIPTION AND COURSE INTENDED LEARNING OUTCOMES

Purposive Communication is a about writing, speaking, and presenting to different

audiences and for various purposes (CMO 20 s. 2013). It is a three-unit course that develops
students’ communicative competence and enhances their cultural and intercultural awareness
through multimodal tasks that provide them opportunities for communicating effectively and
appropriately to a multicultural audience in a local or global context. It equips students with
tools for critical evaluation of a variety of texts and focuses on the power of language and the
impact of images to emphasize the importance of conveying messages responsibly. The
knowledge, skills, and insights that students gain from this course may be used in their other
academic endeavors, their chosen discipline, and their future careers as they compose and
produce relevant oral, written, and audio-visual and/or web-based output for various purposes.

At the end of the course, the learners are to:

1) describe the nature, elements, and functions of verbal and non-verbal communication in
various and multicultural contexts;
2) Explain how cultural and global issues affect communication;
3) Determine culturally appropriate terms, expressions, and images;
4) evaluate multimodal texts critically to enhance receptive (listening, reading, and viewing)
skills;
5) summarize the principles of academic text structures;
6) convey ideas through oral, audio-visual, and/or web-based presentations for different
target audiences in local and global settings using appropriate registers;
7) create clear, coherent, and effective communication materials;
8) present ideas persuasively using appropriate language registers, tone, facial expressions,
and gestures;
9) write and present academic papers using appropriate tone, style, conventions, and
reference styles;
10) adopt cultural and intercultural awareness and sensitivity in communication of ideas;
11) appreciate the differences of the varieties of spoken and written language;
12) adopt awareness of audience and context in presenting ideas; and
13) Appreciate the impact of communication on society and the world.

Through (4.2.1.1) excellent instruction, relevant and responsive research and/ or extension
services, and quality-assured production (4.3.1.1) of a true NOrSUnian with the core values of
SAPPHIRE needed to (4.1.1.1) become dynamic, competitive and globally responsive.

COURSE OUTLINE
Timeframe
Topic Remark
(Week)
 NOrSU Preliminaries
1
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  Communication: processes, principles and
Globalization
o Introduction of Communication
2 o Elements/Functions of Communication
o Types of Communication
o Communication Models
o Principles and Ethics of Communication
 Local and global communication in multicultural
settings
3
 Varieties and registers of spoken and written
languages
 Evaluating messages and/or images of different
types of texts reflecting different cultures:
o What is the message?
o What is the purpose of the message?
o How is the message conveyed by the text
4 and/or image?
o Who is the target audience of the message?
o What ate other ways of presenting message
are there?
 Communication aids and strategies using tools
of technology
 Communication for various purposes: 1) to obtain,
provide, and disseminate information, and 2) to
persuade and argue
o The Explanation Essay
5--7
o The Blog
o Research-Based Argumentative Essay
o The Oral Presentation
o The Debate
 Communication for work purposes
8-11 o Written modes of Professional Communication
o The Job Interview
 Communication for academic purposes
12-18

Written Tasks/Outputs; Other oral presentations Written Tasks/Outputs; Other oral

Extemporaneous Speech presentations
Technical Paper with Presentation-Defense 25%
Multimodal Advocacy Campaign Extemporaneous Speech
20%
Technical Paper
25%
With Presentation-Defense
Multimodal Advocacy Campaign
30%
TOTAL
100%

Textbook/Manual
Biber, D. & Conrad, S. (2009). Register, genre, and style. Cambridge: Cambridge University Press
Bullock, R. & Goggin, M. (2013). The Norton field guide to writing (3rd ed). W. W. Norton and Company.
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Dainton, M. & Zelley, E. (2015). Applying communication theory for professional life: A practical introduction
(3rd ed.). Sage Publications.
Holmes, D. (2005). Communication theory: Media, technology and society. London: Sage Publications.
Igoy, J. M., Saymo, A. S., & Esperon, R. M. (2004). Technical writing and reporting. Bulacan, Phils: Trinitas
Publishing, Inc.
Searles, G. (2014). Workplace communication: The basics (6 th ed). Boston: Allyn & Bacon.
Speech: 2016 Commitment Speech of Gina Lopez to the International Climate Change Movement
Little Red Riding Hood: Traditional and Politically AppropriateOnline Sources

Non-Print
Turkle, S. (2012) http://jay.law.ou.edu/faculty/Jmaute/Lawyering_21st_Century/Spring
%202012%20files/TheFlightfromConversation.pdf
TED Talk Video: “Connected but alone” from https://www.youtube.com/watch?v=t7Xr3AsBEK4
TED Talk Video: “How social media can make history from https://www.youtube.com/watch?v=ASZJE15E0SY
TED Talk Video: “Wiring a web for global good” from https://www.youtube.com/watch?v=y7rrJAC84FA
TedTalk: “Pop culture in the Arab world”; “The world’s worst research presentation”;
http://https://creatingmultimodaltexts.com/ “The world’s worst research presentation”
http://www.georesource.co.uk/uploads/1/6/4/5/16458568/cyw_29_design_effectively.pdf
http://orangesquare.com/wp-content/uploads/2017/07/patrt3_communicating_to_parents_about_qris.pdf
https://www.vuu.edu/Uploads/files/SampleMeetingMinutes.pdf
http://tawanmandi.org.af/knowledge-portal/Media/Workplace_communication_chapter_in_communications.pdf
https://english28-payte.weebly.com/uploads/3/8/2/9/38294063/notonfieldguide2.pdf
http://www.4.stat.ncsu.edu/~reich/st810A/oral.pdf
http://pne.people.si.umich.edu/PDF/howtotalk.pdf
CONSULTATION

TTH 10:00-11:30 AM
ansulahazel@gmail.com
09553207360
Prepared by: Reviewed by

ANSULA, HAZEL L. ZENAIDA D, CALUMPANG, |Ed.D.

Instructor OIC-Dean, CAS

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