Course Outline in Purposive Communication

Course Description:
Purposive Communication is about writing, speaking, and presenting to
different audiences and for various purposes (CMO 20 s. 2013). It is a three-unit
course that develops students' communicative competence and enhances their
cultural and intercultural awareness through multimodal tasks that provide them
opportunities for communicating effectively and appropriately to a multicultural
audience in a local or global context. It equips students with tools for critical
evaluation of a variety of texts and focuses on the power of language and the impact of
images to emphasize the importance of conveying messages responsibly. The
knowledge, skills, and insights that students gain from this course may be used in
their other academic endeavors, their chosen disciplines, and their future careers as
they compose and produce relevant oral, written, audio-visual and/or web-based
output for various purposes.
Prelim Coverage
LANGUAGE AND COMMUNICATION
a. Review on Subject-Verb Agreement
b. The Nature of Language
c. Importance of Language to Communication
d. Communication Types, Processes, Principles and Ethics
COMMUNICATION AND GLOBALIZATION
a. Cultural and Global Issues on Communication
b. Impact of Communication on Society and the World
c. Local and Global Communication in Multicultural Settings
 Culturally Appropriate Terms, Expressions and Images (Sensitivity to
Gender, Race, Class, etc.)
 Cultural Appropriateness in Communicating
VARIETIES AND REGISTERS OF SPOKEN AND WRITTEN LANGUAGE

Midterm Coverage
EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT TEXTS REFLECTING
CULTURES (REGIONAL, ASIAN, WESTERN, ETC.)
a. Definition of Message
b. Purpose of Message
c. Ways of Conveying the Message through Texts and/or Images
d. Target Audience of the Message
e. Other Ways of Presenting the Message
f. Enhancing Critical Reading and Listening Using Multimodal Texts
COMMUNICATION AIDS AND STRATEGIES USING TOOLS OF TECHNOLOGY
 a. Impact of Communication Aids and Strategies on Communication Process
b. Importance of the Strategies in Using Tools of Technology
c. Preparing Audio-visual and Web-based Presentations
Pre-final Coverage
COMMUNICATION FOR VARIOUS PURPOSES
a. Informative, Persuasive and Argumentative Communication
b. Types of Speeches
c. Public Speaking
COMMUNICATION FOR WORK PURPOSES (e.g. healthcare, education, business and
trade, law, media, science and technology)
a. Effective Communication and Oral Presentations in the Workplace
b. Communication Materials for the Workplace
 Minutes
 Memorandum
 Technical/Incident Reports
 Letters (e.g. business, request)
c. Job Interviews
Final Coverage
COMMUNICATION FOR ACADEMIC PURPOSES (e.g. research-based journal or
magazine article, etc.)
a. Importance of Communication towards its Purpose
 Communication for Academic Purposes
b. Definition and Importance of Academic Communication
c. Academic Writing
 Definition, Importance, and Purposes of Academic Writing
 Writing an Independent Research (topic proposal, literature review, data
gathering, data analysis)
 Documenting Sources
o Purpose of Documentation
o Types of Documentation (Styles) Used in Research
 Plagiarism (in Research)
o Types of Plagiarism
o Ways to Avoid Plagiarism