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7 A Story About How I Flipped A Beauty Business Owner's Funnel Upside-Down To Get 30X The Number of Leads With A Smaller Marketing Budget.
7 A Story About How I Flipped A Beauty Business Owner's Funnel Upside-Down To Get 30X The Number of Leads With A Smaller Marketing Budget.
@GrammarHippy
Aug 25 • 19 tweets •
GrammarHippy/status/1562784441851736064
How?
Massages…
Facial treatments…
Botox…
Spas…
Creams…
And they all made the same mistake: listening to the biz owner…
I asked the biz owner:
I said no.
She agreed:
I smiled.
I said no.
He agreed.
Good.
I told the biz owner to slap on a sign at the entrance of her spa.
Then I went to stock footage and got a couple of images of facial treatment.
“Due to our grand re-opening we offer a FREE facial treatment to the first 20 who sign up”.
$3 spent.
20 leads.
“You’re probably gonna get AWFUL leads. But call ‘em. See if they book a meeting.”
“Those leads are probably not gonna show up. So while you’re waiting for them to show up…
Lemme test something else”.
I tested the same ad with 3 more variations of price instead of the free:
One: price $7
The $17 one got MORE leads than the $7 and $27 ones.
I wanted to also know how many of the leads from each price point we’re gonna schedule
AND come to a facial.
The $27 price point leads had a MUCH higher show up rate.
But…
“Good job marketer. So now I got a lot of leads that are coming in for me to lose money on
them.”
“Good job.”
I smiled.
And explained:
People are gonna ASK YOU how they can buy more services.
And…
If you can…
Ask your worker who’s doing the facial treatments to try and connect with her patients…
Ask them what else they’d like to do when it comes to their beauty…
And even offer a discount if they buy anything RIGHT ON THE SPOT.
About 15 arrived.
You ready?
1 would buy her MOST EXPENSIVE service: the full body laser hair removal.
Now…
That’s $140/week.
And that’s without all the creams and other products and services she sold in there.
Now…
Rent…
And she could easily double the rate of people who buy something else from her.
So what’s my point?
Here’s my point:
Marketing is not slapping an ad and spending some money to get people to see it.
Marketing is strategy.
That’s the difference between 3 leads per week that god knows how many agencies got her
before I came…
Is doing it.
How?
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