George Ten

@GrammarHippy
Dec 20 • 15 tweets •
GrammarHippy/status/1605174537183793161

It took me 16 months to grow from 0 to 114K followers.

But more importantly?

I created an industry of one.

And I have no clue how I did it.

So I spent the last two weeks reverse-engineering myself.

And here’s how I’d do it again (and you can too).

>>> A Thread 🧵 <<<

Let’s start at the very beginning.

There’s only one way to not only grow quickly…

But to cement yourself in people’s brains.

You’re no longer ANOTHER copywriter. Or consultant. Or PPC guy.

You’re THE guy.

That’s what we’re trying to achieve. Yes?

There’s ONE way to do so:

Let me try to explain this concept in three parts.

Part 1: Practice what you preach.

Do whatever it is you’re branding yourself as - EVERY DAY.

Get experience.

Knowledge.

Stories.

Have all of those? Great.

The next step is gonna be all about leveraging those.

Part 2: Dig for fights.

Look at the things you did. Your experience.

And ask yourself: what did I do THAT WORKED goes against common beliefs?

Meaning:

What do gurus in my industry say… and how did I do the opposite while still succeeding?

Good.

Why?

Now you’re gonna start building the ground-work.

You’re gonna be doing two things.

• Standing FOR what you did successfully

• Standing AGAINST the opposite of what you did.

And while you’re doing that…

You’ll be looking for MORE things like that:

Things you’re doing differently than the common belief in your market.

• You find one thing

• Stand for it

• Stand against the opposing thing…

And you continue going down that line. Building a portfolio of fights you pick with the gurus.

Why does this work?

Here’s why:

By standing for something and going against the opposite…

You’re creating a common enemy with your tribe.

US against THEM.

You’re polarizing your audience. Some love you. Some hate you.

But the ones who love you?

LOVE YOU. Deeply.

Makes sense? Now…

I know. Making enemies is not nice.

But that’s the only way. The only way to REALLY do this properly.

Politicians do this all the time.

The biggest creators? The smart ones do.

They pick ARTIFICIAL fights.

Think about this for a second.

Okay.

Next step…

Step 3: Build a tribe.

It’s your job to sculpture your tribe’s beliefs. Enemies. Language.

Turn your concepts into beliefs. Give them a name.

Flame your tribe’s desires.

Attack their enemies.

Allow them to express themselves.

It’s not YOUR tribe. It’s theirs.

Now…
Zoom out.

If you’ve been following me for a minute…

Think.

That’s exactly what I did.

Exactly how I did it.

And it’s all 100% genuine.

I don’t pick fights for the sake of it. I pick fights I truly believe in.

It’s all authentic.

Don’t try to take it.

You’ll lose.

But…

You just have to remember one thing:

Go through your day with this thread in mind.

Reframe your thinking.

Look for those little nuggets.

ANYONE can build a magnetic personal brand using those concepts.

Anyone.

Now one last thought…

Do you know what CopyThinking is?

Think. What do you know about that concept?

Those are not just two words I slapped together.

There’s meaning behind them.

Enemies. Allies. Language. Desires.

You WANT to be part of that tribe.

Don’t you?

If you don’t? I suck at what I do.

Now I’ll ask you one last time.

Do you know what CopyThinking is?

Did you vote yes?

Are you already a CopyThinker?

Help our tribe spread the word by retweeting this thread.

Thank you CopyThinkers 🤝

George Ten
@GrammarHippy · Follow

It took me 16 months to grow from 0 to 114K

followers.

But more importantly?

I created an industry of one.

And I have no clue how I did it.

So I spent the last two weeks reverse-engineering

myself.

And here’s how I’d do it again (and you can too).

>>> A Thread <<<

12:13 PM · Dec 20, 2022

Read the full conversation on Twitter

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Read 41 replies

P.S.

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Grab your spot: grammarhippy.com/list

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