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CASE STUDY #02 MBA 5083 MIS ARTICLE TITLE FLIPKART ADVERTISING &
SOCIAL MORALS UTILIZING TWITTER AUTHOR NAME

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 CASE STUDY #02 MBA 5083 MIS

ARTICLE TITLE
FLIPKART ADVERTISING & SOCIAL MORALS UTILIZING TWITTER

AUTHOR NAME
Saranya Nagaraj

1 School of Management and Business

Manipal International University, 71800 Putera Nilai, Negeri Sembilan, Malaysia.

Author e-mail: nsaranya247@gmail.com

ABSTRACT

Internet organizing offers various preferences to business people, as it empowers them to associate with
their customers and to get the thought of more people/potential customers. A continuous Social Media
Marketing Industry report has shown that online life enables associations to get introduction, traffic and
expansion publicize bits of information. This paper applies scholastic models and frameworks to the
certifiable situation to evaluate the use of twitter as an online existence of correspondence. It tells how
Flipkart uses twitter for its customer experience to settle complaints and to make a solid brand obligation
to remain one alongside the other in the countries hyper competitive telecom scene. It in like manner
fuses the proposition which can be trailed by means of Flipkart and closes with and end.

Keywords: [social media, cyber security, boost engagement, customer value proposition, online
ethics, business culture]

INTRODUCTION

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The significance of internet based life in business is developing at wrap speed with an ever
increasing number of individuals joining online networking sights utilizing them proficiently
the web based life industry will undoubtedly increase in the coming years. Following are the
significant key purposes of internet based life business by breaking down its advantages
Leverage social publicizing, Boost brand mindfulness, Increase inbound traffic, Improve
website streamlining, Increase discussion rate, Satisfaction of clients, Enhance brand
reliability. This exploration is about Flipkart's business advancement utilizing internet based
life Twitter and its showcasing strategy, social media ethics, business examination and making
of extra income stream.

METHODOLOGY
SCOPE

The approach utilized in this exploration is contextual analysis procedure. This philosophy is
subjective on the grounds that we have utilized articles from web and it is likewise subjective
technique since it incorporates diagram and numerical.

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FINDING AND DISCUSSION

Flipkart has been utilizing twitter for reporting dispatch for new help and items. Twitter for
flipkart is one of the most significant apparatus since it is through twitter that flipkart do
discussions with its client and give fast reaction. Likewise it is just through twitter that flipkart
tells its clients that most recent innovation that has been propelled in flipkart entry and how
this innovation can be useful to clients. In this way, through twitter flipkart fullfills the goals
of giving data of every one of its items and administrations.

Flipkart through its websites account on twitter has been accepting greatest inputs from its
customers. Along these lines this is causing flipkart to achieve its targets of explaining
objections and questions of clients.

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Each online life stages has its very own uniqueness and the manner in which they work is
additionally extraordinary. The explanation that numerous brands don't adequately associate is
on the grounds that they can only with significant effort found or perceived via web-based
networking media that is because of absence of data and reconciliation. Running a Facebook
battle doesn't mean you can't discuss it on twitter and that is the place flipkart hit the nail on
the head. On flipkart site as you look down you will see an alternative where they can be
associated on twitter. Along these lines making clients mindful of their quality. Remembering
flipkart is running a challenge on twitter where your tweets can win you a blessing they have
connected it across every one of their systems. In this way it expands mindfulness, presentation
and more association.

Flipkart collects its income through a couple of channels. Flipkart profit through commission
structure, Shopping charges (Flipkart Assured Program), Own shipping services –
Ekart.Flipkart makes a rate cut at whatever point somebody offers their item to a client.
Commissions are normally deducted from the first exchange an incentive before paying out the
dealer who sold the thing. The commission structures change from thing to item.Low Margin
marked classes: 2-5% High Margin marked classifications: 10-25%. Customer spares more by
profiting free conveyances on orders that surpass the estimation of 500 Indian rupees. The

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spared sums normally are aggregated and afterward spent again at Flipkart. It is a division that
makes every one of the conveyances of products to the concerned shopper. It costs 50 Indian
Rupees for things that are not exactly a large portion of a KG (weight).

RECOMMENDATION

Flipkart is doing very well in India with the help of twitter social stage similarly as group
commitment, in its exhibiting advancement, in its electronic life morals, and neighborhood
client recognition. The most significant thing as Flipkart says it has 24x7 client care for
checking the clients discernments here I would suggest before reacting it would be incredible
if Flipkart India group can check the profile of the client to know whether it needs to come
however every one of the grumblings ought to be treated on a top need premise, yet additional
consideration ought to be taken with regards to conversing with influencers as the discussion
would as a rule have a higher reach when contrasted with others and odds of things escaping
hand hush up high.

CONCLUSION

People come to twitter to locate what's happening the planet, to share information in a brief
moment, and to interface with people and associations around the globe. with endless
customers and more than 500 million tweets sent regularly there is a constant beat of
discourse where people talk about their live their needs, and what they are excelling at the
point. Every single tweet is an indication of direction that makes an incomprehensible story
of a buyer's life and what their tendency are, what they are doing, and what they are searching
for in their lives at that moment. Flipkart uses twitter in all terms to raise its business to get a
tolerable client course through this it makes extraordinary advantage salary and it accept a
critical activity in the group bolster responsibility.

REFERENCES
[1]https://www.lyfemarketing.com/blog/importance-social-media-business/
[2]https://www.google.com/amp/s/bstrategyhub.com/flipkart-business-model-how-does-
flipkart-make-money/amp/
[3] https://www.slideshare.net/mobile/meghasahu14/casestudy-flipkart
[4] https://www.google.com/amp/s/blog.hootsuite.com/twitter-statistics/amp/
[5] https://www.statista.com/statistics/1053328/india-flipkart-revenue-growth/
[6]https://www.google.com/search?q=flipkart+social+media+ethics+image
[7] https://www.mediasearchgroup.com/twitter-marketing.php
[8]https://www.google.com/amp/s/www.brainpulse.com/social-media-marketing/twitter

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[9] https://www.mediasearchgroup.com/twitter-marketing.php
[10] https://stories.flipkart.com/blog-privacy-policy/
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