ever-growing market.

cmployees training skills in order to compcte in thismake delivery service

The up gradation of skills and knowlcdge will
will help
smooth and willlead to great quality available at company which only
has one
it to gain benefit from the market. The Samsung Company
compromising the
aim to incrcase the profit of the company without enhanced
quality which they offer. The objective of Samsung is to deliver
value to the customers with the innovative products and quality service.
Based on this objective, the substantive growth strategy can be useful in
turnover.
order to attract the customers and to increase the business
Currently Samsung is lying behind the Apple in UK and for that reason
substantive growth strategy can be useful which willenhance the scope of
utilizing the resources in a better way by the added growth. The
competition can be encountered along with the increase in the customer
base. The justification behind the strategy of Samsung can be done in the
following way:
Suitability:
The global revenue has increased around 5.7% which is nearly 49.78
trillion KRW and the operating profit has increased around 12% which is
significant for the strategy. The excess growth and operating profit can be
utilised by opening a newresearch unit in UK in order to tap the non
buying people of smart phone.
Feasibility:
The feasibility based on the strategy will be the future scope of getting
new customers and that will assist the organisation to achieve the
competitive advantage. If Samsung can cater the untapped market of UK
successfully then there will be an opportunity for Samsung to grow and
enhance the level of profitability.
Acceptability:
Samsung is the global organization having different product line on the
Consumer electronics segment. The substantive growth strategy can
16