Hands-on Exercise No.

2 Solution Total Marks: 10

DSTP2.0-Batch-01
Search Engine Optimization (SEO)

Problem Statement

Assume you are the owner of an online shoe store, and "Online shoes" is your targeted keyword. Now,
you want to find LSI keywords relevant to your targeted keyword. You can find those terms using the
LSI graph tool mentioned in task 1.
In the second task, you want to know whether your competitor's website has implemented breadcrumbs.
You can find different websites which have implemented the breadcrumbs related to your niche by
following the method below.
In 3rd task, you want to disallow some specific pages in your robots.txt file. You can generate the
robots.txt file using the online tool as guided in task 3 below.

Task 1:
1. Select a website of your choice.
2. Consider the Primary keyword relevant to the selected website.
3. Open the LSI graph tool by visiting https://lsigraph.com/.
4. Type the chosen primary keyword in the search bar, for example, “online shoes”.
5. Take the screenshot of the results and paste it into a Word document.

Solution:
Task 2:
1. Consider the same keyword that you have used in Task 1.
2. Search that keyword in Google.
3. Find a minimum of 2 websites that have breadcrumbs implemented.
4. Open those two websites one by one.
5. Highlight the breadcrumbs.
6. Take the screenshots of breadcrumbs and paste them into the Word document.

Solution:
Website 1 with Breadcrumbs.

Website 2 with Breadcrumbs.

Task 3:
1. Select a website of your choice.
2. Visit the link https://www.internetmarketingninjas.com/seo-tools/robots-txt-generator/
3. Select Disallow from A/D options and Google Bot from the user agent options.
4. Enter the URL of the page which you want to disallow in the Directory or File input field.
5. Enter the URL of the XML sitemap of your selected website in the XML sitemap input field
For example, https://www.your selected website/sitemap.xml
6. Click on the Add directive button, take the screenshot of the result, and paste it into the word
document.

Solution: