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  • Product Life Cycle

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    Isaiah Jacob Carolino
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    The document outlines the 7 phases of the product life cycle: conceive, plan, develop, qualify, launch, maximize, and retire. It describes the key activities in each phase, including generating new ideas, conducting market research, creating prototypes, ensuring the product is on track, setting marketing goals and strategies, ongoing marketing activities, and eventually retiring key products. The life cycle shows the progression from initially conceiving a product to launching it, maximizing performance in the market, and ultimately retiring the product.

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    The document outlines the 7 phases of the product life cycle: conceive, plan, develop, qualify, launch, maximize, and retire. It describes the key activities in each phase, including generating new ideas, conducting market research, creating prototypes, ensuring the product is on track, setting marketing goals and strategies, ongoing marketing activities, and eventually retiring key products. The life cycle shows the progression from initially conceiving a product to launching it, maximizing performance in the market, and ultimately retiring the product.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    1 views2 pages

    Product Life Cycle

    Uploaded by

    Isaiah Jacob Carolino
    The document outlines the 7 phases of the product life cycle: conceive, plan, develop, qualify, launch, maximize, and retire. It describes the key activities in each phase, including generating new ideas, conducting market research, creating prototypes, ensuring the product is on track, setting marketing goals and strategies, ongoing marketing activities, and eventually retiring key products. The life cycle shows the progression from initially conceiving a product to launching it, maximizing performance in the market, and ultimately retiring the product.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    1.

    Conceive - During the conceive phase, a company or team generates new ideas and
    evaluates and prioritizes them

    2. Plan - Product managers conduct  detailed and specific 


    market research and competitive analysis
    3. Develop – When the plan is approved  Product will be created (Prototype)

    Valuable and Customer


    Oriented Product

    4. Qualify – This stage ensures your product is on the right track.

    5. Launch - This is the stage where product teams set goals, research their audience and
    competition, align expectations, and establish the marketing strategy.

    Develop  Official Final Qualification Phase  Releasing to General Public

    6. Maximize - Ongoing marketing  marketing activities and plans

    7. Retire – Key  Nokia

    The Four-Phased Product Life Cycle


    Activity

    Asynchronous class: Research on a failed product and is already phased-out in the market for at least 10
    years ago in the Philippines. Make a presentation about its story of success and/or failure.

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