A retailer must decide whether to target price-sensitive shoppers who prioritize low prices first or prestige-oriented customers who enjoy high-end service. Scrambled merchandising is when a retailer adds unrelated goods and services that are not aligned with their original business offerings.
A retailer must decide whether to target price-sensitive shoppers who prioritize low prices first or prestige-oriented customers who enjoy high-end service. Scrambled merchandising is when a retailer adds unrelated goods and services that are not aligned with their original business offerings.
A retailer must decide whether to target price-sensitive shoppers who prioritize low prices first or prestige-oriented customers who enjoy high-end service. Scrambled merchandising is when a retailer adds unrelated goods and services that are not aligned with their original business offerings.