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  • The 7 Ps of Services Marketing: Product Price Place Promotion Process Physical Environment People

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    Isaiah Jacob Carolino
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    The document discusses the 7 Ps of services marketing which expands on the traditional 4 Ps of marketing. It introduces three additional Ps - Process, Physical Environment, and People - to account for important aspects of marketing services compared to products. The 7 Ps framework highlights the importance of both the core service or product offered as well as any supplementary services, and emphasizes the role of time, processes, physical surroundings, and people in services marketing.

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    The document discusses the 7 Ps of services marketing which expands on the traditional 4 Ps of marketing. It introduces three additional Ps - Process, Physical Environment, and People - to account for important aspects of marketing services compared to products. The 7 Ps framework highlights the importance of both the core service or product offered as well as any supplementary services, and emphasizes the role of time, processes, physical surroundings, and people in services marketing.

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    © All Rights Reserved
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    2 views1 page

    The 7 Ps of Services Marketing: Product Price Place Promotion Process Physical Environment People

    Uploaded by

    Isaiah Jacob Carolino
    The document discusses the 7 Ps of services marketing which expands on the traditional 4 Ps of marketing. It introduces three additional Ps - Process, Physical Environment, and People - to account for important aspects of marketing services compared to products. The 7 Ps framework highlights the importance of both the core service or product offered as well as any supplementary services, and emphasizes the role of time, processes, physical surroundings, and people in services marketing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    THE 7 PS OF SERVICES MARKETING

    4 P’s

    Product Price Place Promotion Process Physical Environment People

    7 P’s

    - Core Product and Supplementary Services

    - Importance of the Time Factor

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