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Overall Strategy

Managing a business - retail organization and human resource management, and the operations
management.

Consumer – can’t force to like your services. Example SM.

Competition – Competitive Edge , always check the competitors

Economic condition – forecast


Specific Activities
Tactics  Short Term Decisions  Controllable Part of Operation

Store location - The level of competition in a trading area is studied regularly. Facilities are

actually, built or modified.

Managing the business – Human Resource , Financial Management

Merchandise management and pricing - Innovative firms look for new merchandise and clear out slow-
moving items.

Selling prices reflect the firm’s image and target market.

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