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April 1 - April 10: Pre-production and research

1. Research and identify our target audience and online communities where they
are active.
2. Analyze successful viral videos within our niche to understand what worked for
them.
3. Develop backup promotional strategies in case influencer collaborations do not
materialize.

Analysis

Based on the lyrics and the description you've provided, the niche and target audience
for our music video can be outlined as follows:

Niche:

1. Hip-hop and comedy music video lovers


2. Yoga and meditation enthusiasts
3. Individuals interested in satire and parodies about the commercialization of
spiritual practices
4. The New Age community…people who might follow Oprah, Deepak Chopra, or
Eckhart Tolle

Target audience:

1. Demographics: Adults aged 18-45, both male and female, who enjoy humor and
have an interest in hip-hop, yoga, and/or meditation
2. Interests: Music, yoga, meditation, comedy, spirituality, pop culture, and social
media trends
3. Behaviors: Active on social media, engaged in online communities related to
music, yoga, and humor, likely to share and discuss content they find amusing or
thought-provoking

Given that our music video is funny, silly, and visually stunning, it's important to leverage
these attributes to appeal to our target audience. Focus on promoting our video in
online communities and social media platforms where our target audience is active, and
emphasize the humor and entertainment value of our content. By doing so, you can
increase the likelihood of our video resonating with viewers and potentially going viral.
1. Google search:
 "hip-hop yoga forums"
 Yoga International Forum: This forum has over 200,000 members and over 1 million
posts. There is a dedicated subforum for hip-hop yoga with over 5,000 posts.
 Yoga Forum: This forum has over 100,000 members and over 500,000 posts. There is a
dedicated subforum for hip-hop yoga with over 2,000 posts.
 Yoga Journal Forum: This forum has over 50,000 members and over 200,000 posts.
There is a dedicated subforum for hip-hop yoga with over 1,000 posts.
 Bikram Yoga Forum: This forum has over 20,000 members and over 100,000 posts.
There is a dedicated subforum for hip-hop yoga with over 500 posts.
 Yoga Reddit: This subreddit has over 50,000 members and over 1 million posts. There is
a dedicated thread for hip-hop yoga with over 1,000 comments.

 "parody music video communities":
 Reddit: There are a number of subreddits dedicated to parody music videos. Some of the
most popular subreddits include:
 r/MusicVideos: This subreddit is dedicated to all things music videos, including
parody music videos. The subreddit has over 1 million subscribers.
 r/ParodyMusicVideos: This subreddit is dedicated to parody music videos. The
subreddit has over 100,000 subscribers.
 r/MusicMemes: This subreddit is dedicated to music memes, including parody
music videos. The subreddit has over 50,000 subscribers.
 “funny music video forums”
 Funny Music Videos Forum: This forum is dedicated to all things funny music videos.
The forum has over 10,000 members and over 100,000 posts.
 Parody Music Videos Forum: This forum is dedicated to parody music videos. The
forum has over 5,000 members and over 50,000 posts.
 Music Memes Forum: This forum is dedicated to music memes, including parody music
videos. The forum has over 2,000 members and over 20,000 posts.

 "satire spirituality websites"
 The Skeptical Inquirer Forum: This forum is hosted by the Committee for Skeptical
Inquiry. The forum features discussions on a variety of topics related to skepticism,
including spirituality.
 The Friendly Atheist Forum: This forum is hosted by Hemant Mehta, the author of the
blog "The Friendly Atheist." The forum features discussions on a variety of topics related
to atheism and secularism, including spirituality.
 The Atheist Republic Forum: This forum is hosted by the Atheist Republic, an
organization that promotes atheism and secularism. The forum features discussions on a
variety of topics related to atheism and secularism, including spirituality.
 The Secular Web Forum: This forum is hosted by the Secular Web, a website that
promotes atheism and secularism. The forum features discussions on a variety of topics
related to atheism and secularism, including spirituality.
 The Skeptics Stack Exchange: This is a question-and-answer website where people can
ask and answer questions about skepticism and critical thinking. The website has a tag for
spirituality, where you can find questions and answers about the intersection of
skepticism and spirituality.

 "yoga humor communities"
 Yoga Reddit: This subreddit is dedicated to all things yoga, including humor. The
subreddit has over 50,000 members and over 1 million posts.
 Yoga Memes: This Facebook group is dedicated to sharing yoga memes. The group has
over 10,000 members and over 100,000 posts.
 Yoga Humor: This Instagram account is dedicated to sharing yoga humor. The account
has over 10,000 followers and over 100,000 likes.
 Yoga LOL: This Twitter account is dedicated to sharing yoga humor. The account has
over 5,000 followers and over 100,000 likes.
 Yoga Fails: This YouTube channel is dedicated to sharing yoga fails. The channel has
over 100,000 subscribers and over 10 million views.

New Age Communities

 The Oprah Winfrey Network (OWN) has a forum where members can discuss their
favorite shows, movies, and books. The forum is active and has a high level of user
engagement.
 Deepak Chopra's website has a forum where members can discuss his teachings and ask
questions. The forum is active and has a high level of user engagement.
 Eckhart Tolle's website has a forum where members can discuss his teachings and ask
questions. The forum is active and has a high level of user engagement.
 The New Age Forum is a general forum for people interested in spirituality and New
Age topics. The forum is active and has a high level of user engagement.
 The Spiritual Awakening Forum is a forum for people who are interested in spiritual
awakening and personal growth. The forum is active and has a high level of user
engagement.
 The Law of Attraction Forum is a forum for people who are interested in the law of
attraction and manifesting their desires. The forum is active and has a high level of user
engagement.
 The A Course in Miracles Forum is a forum for people who are interested in A Course
in Miracles, a spiritual text that teaches forgiveness and unconditional love. The forum is
active and has a high level of user engagement.
India:

Use popular Indian social media platforms like Instagram, Facebook, and Twitter to
share your video, but also consider local platforms like ShareChat or Roposo, which
cater to regional language users.
 Collaborate with Indian influencers or content creators who have an interest in
humor, music, or yoga. They can help you promote your video to their followers
and potentially boost its visibility.
 Be active and responsive on social media and online communities where your
video is shared. Engaging with your audience can help foster positive
relationships and encourage further sharing of your content.
 Monitor feedback from the Indian audience and be open to constructive criticism.
This will allow you to understand the local reception of your video and make
improvements, if necessary.

2. Facebook:
 "hip-hop yoga groups"
 "yoga humor pages"
 "comedy music video fans"
 "spirituality satire groups"

3. Reddit:
 "hip-hop humor"
 "yoga parodies"
 "comedy music videos"
 "satire spirituality"

4. Twitter:
 "#hiphopyoga"
 "#comedymusicvideo"
 "#yogahumor"
 "#spiritualitysatire"

5. Instagram:
 "#hiphopyogi"
 "#yogacomedy"
 "#funnymusicvideos"
 "#spiritualhumor"

6. Quora:
 "hip-hop yoga"
 "comedy music video"
 "yoga humor"
 "spirituality satire"

7. LinkedIn:
 "hip-hop yoga professionals"
 "comedy music video creators"
 "yoga humor enthusiasts"
 "spirituality satire groups"

8. Online forums and discussion boards:


 "hip-hop yoga forum"
 "comedy music video discussion"
 "yoga humor community"
 "satire spirituality board"

9. Local and interest-based online communities:


 "hip-hop yoga meetups"
 "comedy music video events"
 "yoga humor workshops"
 "satire spirituality gatherings"

10. Podcasts and YouTube channels:


 "hip-hop yoga podcast"
 "comedy music video channel"
 "yoga humor show"
 "spirituality satire series"

April 11 - April 20: Create promotional content

1. Develop a range of promotional content (teasers, behind-the-scenes clips,


interviews, etc.) to generate excitement for the video.
2. Finalize the video title, description, and tags.
3. Design an eye-catching thumbnail for the video.
4. Create engaging social media captions and promotional materials.

April 21 - April 30: Outreach and networking

1. Compile a list of influencers, content creators, and bloggers within our niche.
2. Reach out to them with personalized messages, asking for collaboration or
promotion.
3. Identify relevant Facebook groups, subreddits, and forums to share our video.

May 1 - May 10: Social media and ad campaign preparation

1. Schedule social media posts to promote the video and other promotional
content.
2. Set up and optimize YouTube ads targeting our audience.
3. Plan live sessions, Q&A sessions, or giveaways to engage our audience.

May 11 - May 20: Finalize launch strategy

1. Review and finalize our promotional materials.


2. Send reminders to our collaborators and influencers to prepare for the launch.
3. Ensure that all platforms and tools are set up and ready to go.

May 21 - May 31: Pre-launch promotion

1. Start sharing promotional content (teasers, behind-the-scenes clips, etc.) on


social media platforms and in relevant online communities.
2. Engage with our audience to create anticipation for the main video launch.

June 1: Launch day

1. Upload the video to YouTube and ensure that all metadata is correctly added.
2. Share the video on all our social media platforms and in relevant online
communities.
3. Activate our YouTube ad campaign.
4. Send out a newsletter or announcement to our email list (if applicable).

June 2 - June 15: Post-launch promotion

1. Continue sharing the video on social media and online communities.


2. Engage with our audience by replying to comments and messages.
3. Collaborate with influencers and creators to further promote our video.

June 16 - June 30: Analyze and adjust

1. Monitor our video's performance using YouTube analytics.


2. Identify areas of improvement and adjust our promotional strategies accordingly.
3. Reach out to additional influencers, websites, and communities if needed.

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