Popularize The Forgotten Palembang Food

CHAPTER 1
INTRODUCTION

1.1. Background
Indonesian traditional culinary is all types of cuisine originating from various regions
throughout the Unitary State of the Republic of Indonesia. Recipes and how to make
traditional culinary dishes are usually passed down from generation to generation. Traditional
culinary flavors that are typical of one region will be different from other regions. That is
why traditional culinary has a lot of uniqueness and is rich in various flavors. There is no
specific reference that can mention the exact number of traditional culinary delights in
Indonesia.
Indonesia is an archipelagic country. Each island has its own culture. This is what makes
Indonesia one of the countries with the most culture in the world. In fact, it is not uncommon
for indigenous Indonesian culture to be loved by many neighboring countries. Like a group of
Dutch students studying Javanese culture, to be more precise, gamelan. Or batik, which is the
result of Indonesia's original culture, was opposed by Malaysia. However, thanks to the
persistence of the Indonesian people to maintain batik as one of the nation's cultures, batik
remains an Indonesian culture and has received recognition from the world.
One of the cultures that Indonesia has is traditional culinary. Each region has a different
traditional culinary and is the hallmark of that area. Like Central Java, which is known for its
sweet taste, or Manado, which is known for its people who like spicy flavors the most, and so
on. Culture is one thing that must be preserved, as well as traditional Indonesian cuisine
which must be preserved by introducing it to the younger generation. Don't let Indonesia's
younger generation get to know culinary from western culture which is now rampant in
Indonesia.
And in this research I will discuss about Palembang which is the town of South Sumatra,
which has amazing tourist attractions. In addition to tourist attractions, there are typical
Palembang foods that are appetizing.
A little information about Palembang, palembang is the town of South Sumatra, which has
amazing tourist attractions. The Ampera Bridge and the Cheng Ho Mosque are popular
tourist attractions in Palembang. In addition to tourist attractions, Pempek Palembang is a
popular food that is an attraction and characteristic of the city of Palembang, Pempek is a
processed food of fish meat which is ground with starch, This food is usually served with
pempek or cuko sauce which tastes delicious and tasty.
Palembang's culinary characteristics mostly use fish as the main ingredient. For example,
pempek, otak-otak, and pindang. Not only using fish as the main ingredient, Palembang also
has several signature foods that not use fish as an ingredient but some of them are not as
popular as pempek, model and tekwan, and among these foods only a few people still
maintain to sell them or make them only for the family.
So in this study I will discuss why some of these foods are no longer popular ( Rare ) and
discuss how to make some of these foods come back to popular and easy to find.

1.2. Peoblem Formulation

 discuss why the food become rare and its hard to find?
 discuss how to get the food back to popular and also easy to find?

1.3. Purpose And Benefits

1. Purpose
 hopefully it can become my general knowledge about typical food from my
hometown
 it could be a reference for my business ideas in future to selling some of the food that
I discussed
 adding ideas for the development of snacks and food that are already rare in
Palembang and making these foods popular again and easy to find

2. Benefits
 Hopefully it will be one of the references about typical Palembang food
 Hopefully it will be a source of reading to increase general knowledge for readers
 Hopefully the readers can develop strategies to increase the popularity of some
unpopular foods and can become an idea to open a business selling these foods