Funnel Process & SMM

Septian EP, S.Pd., M.Eng

Program Studi Manajemen Bisnis Syariah

Fakultas Ekonomi dan Bisnis Islam
UIN Raden Mas Said Surakarta
Sales Funnel
Marketing Funnel
Example of Simple Customer Journey Mapping

Advertisment Chat/WhatsApp
Example of Simple Customer Journey Mapping

Advertisment Instagram Chat/WhatsApp

 Example of Customer Journey Mapping

Advertisment Instagram Landing Page Chat/WhatsApp

 Example of Customer Journey Mapping

Advertisment Landing Page Instagram Chat/WhatsApp

Most Popular Social Media Platforms in 2022
Which one better?
Bullseye Framework
 Facebook

1. Using marketplace feature User 129,9M User (ID)

2. Optimize the buy-sell group
Age 25 – 49 yo (Avg)
3. Add Targeted Friends
4. Copywriting Gender 44% F, 55,6% M
5. Using Facebook Ads
Content Album, Photo, Short
Article, Review
 Facebook

COLD WARM HOT

PROSPECT PROSPECT PROSEPCT

Baru berteman Sudah Menjadi Teman Berteman lama

Belum kenal anda Sudah baca edukasi anda Banyak mendapat edukasi
Belum percaya anda Sudah mulai berinteraksi Sudah percaya anda

INDIRECT SOFT HARD

SELLING SELLING SELLING
 Youtube

1. Create Educative content User 277,7M User (ID)

2. Develop organic subscribers
Age 12 – 47 yo (Avg)
3. Collaboration with influencers
4. Consistent Content Gender 50,8% F, 49,2% M
5. Clickbait Technique
Content Tutorials, Vlog,
Podcast, Short Movie
 Instagram

1. Completing business identity User 92,5M User (ID)

2. Preparing product content
Age 18 – 28 yo (Avg)
3. Develop organic Followers
4. Create give away / Quiz Gender 58,8% F, 41,2% M
5. Using HASHTAG
Content Photo, Story,
Infography, Short
Video, Live
 Don’t do this at your marketing media!

1. Too much promotional content

2. Not relatebale with potential consumers

3. Overpost

4. Rarely Post

5. No Interaction

6. Post at the wrong time

End of slide