Professional Documents
Culture Documents
Sense of family
Above average
Information based
rather than
emotive force
Eg: Six-storey
facility, space for
2000 students
Literal meaning Images and feelings that
Eg : The steep descent of are associated with the
water from a high point word
Eg: Suggests power,
strength, the beauty of
nature.
Definition (Euphemisms)
Replacing a word or a phrase with a better one to make the sentence sound less offensive
without changing its meaning.
Mild, comforting or evasive words that take the place of harsh, blunt or taboo words.
Political Correctness
Political correctness (PC) refers to language that avoids offending persons of various genders,
races, sexual orientations, cultures, or social conditions.
Black Urban
Used car Pre-owned car
Deaf Hearing impaired
Dead Passed away