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Chapter 14

Strategies for Change

Shahriar I.Sunday,
Halim January 16, 2022 ICAB:Business Strategy Course 1
Need For Change
Change in the
Change in the Change in
products and
environment technology
services

Change in Change in
Post acquisition
management organization

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Types of Change

Change

Incremental Transformational Step Planned Emergent

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Johnson, Scholes and Whittington Model of Change

Tuning Planned

Adaptation Forced

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Level at which change effort may focus
Organization
al Climate

Organization
al Structure

Individual

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Change Process
Step 1 • Determine need or desire to change

Step 2 • Prepare a tentative plan

Step 3 • Analyze probable reaction

Step 4 • Make a final decision

Step 5 • Establish a time table for change

Step 6 • Communicate the plan for change

Step 7 • Implement the change

Step 8 • Review the change

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Three Stage Approach of Change

Unfreeze Move Refreeze

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Role of Change Agent
Suggesting
Define the
problem
problem
solution

Selecting and Gaining


implementing support from
a solution all involved
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Attributes of Change Agent

Communication Negotiation
Skill and selling skill

Awareness of Understanding
organizational of relevant
politics processes
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Gemini 4 R for Change

Reframing Restructuring

Revitalising Renewal

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Reaction to proposed Change

Cultural Personnel
Barrier Barrier

The
Psychological
Contract

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Identification of Pressure Points
Lack of appropriate skill
Declining staff morale
levels
• When employer fails to • Driver of employee
reconsider how employee performance is the human
wants after a result of emotions which underlie
change employee wants

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Introducing Change

Pace of Manner
Change of Change

Scope of
Change

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Challenges of Project Management

Expected Unexpected
Teambuilding
problems problems

Delayed Potential for


Specialists
benefit conflict

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Project Life Cycle
Define
the
project

Develop Design
the the
process project

Deliver
the
project

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Duty of project manager
Obtain
Outline Detailed
necessary Team building
planning planning
resources

Coordinating
Monitoring and Problem
Communication project
control resolution
activities

Quality control

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Duty of project manager
Obtain
Outline Detailed
necessary Team building
planning planning
resources

Coordinating
Monitoring and Problem
Communication project
control resolution
activities

Quality control

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Skills of project manager

Leadership and Communication


Organizational Technical
teambuilding and negotiation

Change Control
Personal Problem Solving and
management

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