COCA-COLA

Characteristics Proof/Evidence
Open minded They brought new variant to their products
that they created “refreshment coffee”
category with a pioneering proposition that
“sips like a coke and finishes like a coffee”,
that offers the Coca-Cola fans and Java lovers
alike a refreshing and reinvigorating reset to
their everyday routine. They also offer
Brazilian coffee, Coca-Cola with Coffee Zero
Sugar in three different flavors like Dark
Blend, Vanilla, and Caramel, while the zero
sugar counterpart is available with Dark
Blend and Vanilla. The Diet coke that they
launched helps people manage their calorie
intake.
Collaboration They collaborated with Walmart and Drone
Up, a drone service provider nationwide. This
collaboration that they made helped Coca-
Cola bring their products to the “buzzworthy”
community of Coffee County. With this
partnership, the Walmart Supercenter in
Coffee County were also able to deliver their
products safely to their homes via drone
delivery.
Create Coca-Cola company provides a reward to
their employees in order to encourage and
retain employees to achieve the great results
possible. They launched a cloud-based
technology program that will allow the
employees to customize their own rewards
which result into different reward to every
employees.
Adaptive to Change - They use a digital technology to
provide new consumer experiences via
innovation programs like the sip and
scan, that let the consumers unlock
prizes and experiences by scanning the
code on the packages of their product
with the use of their mobile phones.
- From route to market to route to me,
this means that the company embraces
the growth of the eCommerce and
they rethink on how their beverages
are sold and delivered. This also
includes the online ordering or
 ordering with the use of their mobile
phones using same-day grocery
delivery services or click-and-collect
curbside pickup solutions.
Responsive All people around the world are affected by
the corona virus pandemic. Coca-Cola did
their part to help prevent the spread of the
virus and at the same time support the needs
of their customers, consumers, employees and
communities. Production and distribution
facilities continue to operate but have adjusted
their ways of working to protect everyone’s
safety and well-being.