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DIGITAL MARKETING
MASTERY PACING CALENDAR

Welcome to the Digital Marketing Mastery Pacing Calendar. The purpose of

this pacing calendar is to give you 3 separate options and a little guidance
in the most efficient way to consume the content based on your personal
learning needs.

1. Intensive Calendar - The Intensive Calendar gives you the ability

to consume the entire course and it’s content in a week’s time. The
calendar gives you 3 days to consume all of the video content with 1
day of review using the study guide, and then 1 day for you to take the
exam. As always, please adjust to your needs.

2. Steady Calendar - The Steady Calendar allows you to consume the

content with a dedicated 1-1.5 hours a day. We have discovered this is
about the standard amount of time most people can allocate each day
to personal growth and development. This course takes about 4 weeks
to get through with 1 day to allow you to complete the study guide,
and another day to take the final exam. If you need any extra days to
complete, you can always adjust as you see fit.

3. Relaxed Calendar - The Relaxed Calendar gives you time to complete

the course at essentially your own pace. Each module has been broken
down by week. With the Relaxed Calendar, the amount of video
content you consume per module varies each day. This breakdown has
been curated based on natural stopping points in the lessons. On this
plan, you will also have dedicated days to work on the workbook
content as well as the study guide. Please adjust this calendar based on
your learning needs.

Enjoy DMM and we hope you get as much value out of it as possible. Don’t
forget to download the workbook for DMM under the “Resources” section
of the Certification.

1

INTENSIVE PACE: 1 WEEK COMPLETION TIME
Day 1
Module 1 (45 min), Module 2 (108
min), and Module 3 (161 min)
Week 1
Workbook: Modules 1-3: Notes,
Learning Checks (Module 1: pg.
9; Module 2: pg. 20; Module 3:
pg. 38), Quiz Questions, and
Reflection Questions.
Study Guide: Modules 1-3
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Day 2
Module 4 (77 min), Module 5 (88
min), Module 6 (122 min), and
Module 7 (63 min)
Workbook: Modules 4-7: Notes,
Learning Checks (Module 4: pg.
50; Module 5: pg. 65; Module 6:
pg. 84; Module 7: pg. 94 ), Quiz
Questions, and Reflection
Questions.
Study Guide: Modules 4-7
Day 3 Day 4 Day 5
Module 8 (87 min), Module 9 (80
min), and Module 10 (135 min)
Workbook: Modules 8-10: Notes, Final Exam Study Guide: 100
Learning Checks (Module 8: pgs. Questions; Completion and Review Final Exam: 75 Questions (75 min)
104 & 108; Module 9: pg. 119;
Module 10: pg. 136), Quiz
Questions, and Reflection
Questions.
Study Guide: Modules 8-10
2

STEADY PACE: 4 WEEK COMPLETION TIME
Day 1
Module 1: Videos 1-6 (45 min)
Week 1
Workbook: Module 1: KWL Chart
(pg. 9), Notes, Reflection
Questions (3), Quiz Questions (3)
Day 1
Module 4: Videos 0-11 (77 min)
Week 2
Workbook: Notes, Content
Calendar (pg. 50), Learning
Check, Reflection Questions (3),
Quiz Questions (3)
Day 1
Module 7: Videos 0-7: Call
to Action (64 min)
Week 3
Workbook: Notes: Videos 0-7,
Keyword Planner (pg. 94),
Learning Check, Reflection
Questions (3), Quiz Questions (3)
Day 1
Module 10: Videos 9-13:
Call to Action (51 min)
Week 4
Workbook: Notes: Videos 9-13,
Scorecard (pg. 136), Learning
Check, Reflection Questions (3),
Quiz Questions (3)
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Day 2
Module 2: Videos 1-5: Before and
After in Action (72 min)
Workbook: Notes for Videos 1-5.
Customer Avatar Canvas (pg. 20),
Learning Check
Day 2
Module 5: Videos 0-5: Social
Media Metrics (62 min)
Workbook: Notes: Videos 1-5
Day 2
Module 8: Videos 8-10: Using Social
Module 8: Videos 0-7: Call to
Action (67 min)
Workbook: Module 8: Notes: Videos
Workbook: Notes: Videos 0-7,
Email Subject Lines (pg. 104),
Learning Check
Day 2
Final Exam:
75 Questions (75 min)
Day 3
Module 2: Video 6 & Module 3:
Video 1: Mapping the Customer
Journey (55 min)
Workbook: Notes: Video 6;
Module 2: Reflection Questions
(3), Quiz Questions (3); Module 3:
Video 1 Notes.
Day 3
Module 5: Videos 6-8: Call to
Action & Module 6: Videos 0-3:
Why Used Paid Traffic (62 min)
Workbook: Module 5: Notes,
Social Media Audit (pg. 65),
Learning Check, Reflection
Questions (3), Quiz Questions (3);
Module 6: Notes: Videos 1-3
Day 3
Media to Practice Copywriting &
Module 9: Videos 0-3: Creating
Your Community (58 min)
8-10, Email Sequence Outline (pg.
108), Learning Check, Reflection (pg. 119), Learning Check, Research
Questions (3), Quiz Questions (3); Questions (3), Quiz Questions (3);
Module 9: Notes: Videos 1-3
Day 3
3
Day 4 Day 5
Module 3: Videos 2-4: Subscribe Module 3: Videos 5-11: Call to
(55 min) Action (63 min)
Workbook: Notes: Videos 5-11;
Module 3: Reflection Questions
Workbook: Notes: Videos 2-4 (3), Quiz Questions (3), Entry
Point Offer Checklist (pg. 38),
Learning Check.
Day 4 Day 5
Module 6: Videos 4-12: Call to
Module 6: Videos 13-20 (42 min)
Action (65 min)
Workbook: Notes: Videos 13-20,
Traffic System Planning Canvas (pg.
Workbook: Notes: Videos 4-12
84), Learning Check, Reflection
Questions (3), Quiz Questions (3)
Day 4 Day 5
Module 9: Videos 4-7: Call to
Module 10: Videos 3-8:
Action & Module 10: Videos 1-2:
Identification (58 min)
Data Purpose (59 min)
Workbook: Module 9: Notes:
Videos 4-7, Community Research Workbook: Module 10: Notes:
Videos 3-8
Module 10: Notes: Videos 1-2
Day 4 Day 5

RELAXED PACE: 11 WEEK COMPLETION TIME
Day 1
Week 1: Module 1
Video 1: The Goal, Video 2:
Traditional vs. Digital, and Video
3: The Role of Digital Marketing
(30 min)
Workbook: Module 1 Notes,
Videos 1-3, and Learning Check
(pg. 9)
Day 1
Week 2: Module 2
Video 1: Knowing Your Customer,
and Video 2: Customer Avatar
Canvas (14 min)
Workbook: Module 2 Notes,
Videos 1-2, and Learning Check
(pg. 20)
Day 1
Week 3: Module 3
Video 1: Mapping the Customer
Journey, Video 2: Awareness,
Video 3: Engagement, and Video
4: Subscribe (77 min)
Workbook: Module 3 Notes,
Videos 1-4
Day 1
Week 4: Module 4
Video 0: Introduction, Video 1:
What is Content Marketing, Video
2: You Are Here, Video 3: Voice,
Video 4: Content Strategy (43 min)
Workbook: Module 4 Notes,
Videos 1-4
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Day 2
Video 4: Critical Disciplines, Video
5: 3 Tools for Modern Marketers,
and Video 5: B2B v. B2C. (16 min)
Workbook: Module 1 Notes,
Videos 4-6
Day 2
Video 3: Before and After, Video
4: Building Your Before and After,
Video 5: Before and After In
Action (58 min)
Workbook: Module 2 Notes,
Videos 3-5
Day 2
Video 5: Convert and Video 6:
Excite (43 min)
Workbook: Module 3 Notes,
Videos 5-6
Day 2
Video 5: Content Options, Video
6: Monetize Content, Video 7:
Content Marketing KPIs, Video 8:
Content Tools, Video 9: Call to
Action (29 min)
Workbook: Module 4 Notes,
Videos 5-8
Day 3 Day 4 Day 5
Workbook: Reflection Questions Complete Module 1 of the Study Makeup Work or Off
(3), and Quiz Questions (3) Guide (7 Questions)
Day 3 Day 4 Day 5
Video 6: Core Message Canvas
(37 min)
Workbook: Reflection Questions Complete Module 2 of the Study
(3) and Quiz Questions (3) Guide (10 Questions)
Workbook: Module 2 Notes,
Video 6; Resource Section: Build
Your Core Message Canvas
Day 3 Day 4 Day 5
Video 7: Ascend, Video 8:
Advocate, Video 9: Promote, Video
10: Optimizing Your Value Journey,
Workbook: Learning Check (pg.
Video 11: Call To Action. (48 min) Complete Module 3 of the Study
38), Reflection Questions (3), and
Guide (10 Questions)
Quiz Questions (3)
Workbook: Module 3 Notes,
Video 7-10; Resource Section:
Build Your Customer Value Jorney
Day 3 Day 4 Day 5
Video 10: Copywriting:
Introduction and Video 11:
Content vs. Copywriting (6 mins)
Workbook: Reflection Questions Complete Module 4 of the Study
(3) and Quiz Questions (3) Guide (10 Questions)
Workbook: Module 4 Notes,
Video 11, and Learning Check
(pg. 49)
4

RELAXED PACE: 11 WEEK COMPLETION TIME
Day 1
Week 5: Module 5
Video 0: Introduction, Video 1:
You Are Here, Video 2: Social
Channels (29 min)
Workbook: Module 5 Notes,
Videos 1-2
Day 1
Week 6: Module 6
Video 0: Introduction, Video 1: You
Are Here, Video 2: Paid Traffic
Overview, Video 3: Why Use Paid
Traffic, Video 4: Landscape Over-
view, Video 5: Planning (60 min)
Workbook: Module 6 Notes,
Videos 1-5
Day 1
Week 7: Module 7
Video 0: Introduction, Video 1:
You Are Here, Video 2: What is
SEO?, and Video 3: Technical SEO
(27 min)
Workbook: Module 7 Notes,
Videos 1-3
Day 1
Week 8: Module 8
Video 0: Introduction, Video 1:
You Are Here, Video 2: Tools and
Tactics, and Video 3: List Hygeine
(38 min)
Workbook: Module 8 Notes,
Videos 1-3
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Day 2
Video 3: Targeting Your
Audience, Video 4: Creating
Video 7: Brand Management, and
Content, and Video 5: Social
Media Metrics (42 min)
Workbook: Module 5 Notes,
Videos 3-5
Day 2
Video 6: 3 Core Elements, Video
7: Budgeting, Video 8: 3 Pillars of
Paid Media, Video 9: Optimizing
Your Paid Media, Video 10:
Reporting (39 min)
Workbook: Module 6 Notes,
Videos 6-10
Day 2
Video 4: OnPage SEO and Video
5: OffPage SEO (27 min)
Workbook: Module 7 Notes,
Videos 4-5
Day 2
Video 4: Actionable Metrics,
Video 5: High Value
Segmentation, Video 6: Broadcast
vs. Followup, and Video 7: Call to
Action (29 min)
Workbook: Module 8 Notes,
Video 9-10 and Learning Check #1
Videos 4-6
Day 3 Day 4 Day 5
Video 6: Goals of Social Media,
Video 8: Call to Action (18 min)
Workbook: Reflection Questions Complete Module 5 of the Study
(3) and Quiz Questions (3) Guide (11 Questions)
Workbook: Module 5 Notes,
Videos 6-7 and Learning Check
(pg. 65)
Day 3 Day 4 Day 5
Video 11: Wrap Up, Video 12: Video 16: Introduction, Video 17:
Call to Action, Video 13: Design Goals, Video 18: Ad
Introduction, Video 14: Landing Creatives, Video 19: Design Workbook: Reflection Questions
Pages, and Video 15: Landing Resources, Video 20: Call to (3) and Quiz Questions (3);
Page Copy (24 min) Action (22 min) Complete Module 6 of the Study
Guide (10 Questions)
Workbook: Module 6 Notes,
Workbook: Module 6 Notes,
Videos 17-19, and Learning
Videos 11-15
Check (pg. 84)
Day 3 Day 4 Day 5
Video 6: SEO KPIs and Video 7:
Call to Action (10 min)
Workbook: Reflection Questions Complete Module 7 of the Study
(3) and Quiz Questions (3) Guide (10 Questions)
Workbook: Module 7 Notes,
Video 6, and Learning Check
(pg. 94)
Day 3 Day 4 Day 5
Video 8: Email Copy, Video 9:
Elements of Email Copy, and
Video 10: Using Social Media to
Workbook: Reflection Questions
Practice Copywriting (19 min) Complete Module 8 of the Study
(3), Learning Check #2 (pg. 108),
Guide (10 Questions)
and Quiz Questions (3)
Workbook: Module 8 Notes,
(pg. 104)
5

RELAXED PACE: 11 WEEK COMPLETION TIME
Day 1
Week 9: Module 9
Video 0: Introduction, Video 1:
You Are Here, and Video 2: Why
Communities (32 min)
Workbook: Module 9 Notes,
Videos 1-2
Day 1
Week 10: Module 10
Video 1: You Are Here, Video
2: Data Purpose, and Video 3:
Lagging vs. Leading Metrics
(37 min)
Workbook: Module 10 Notes,
Videos 1-3
Day 1
Week 11: Final Exam
Workbook: Make up any missing
section or notes. Review all quiz
questions in the workbook and
the answer explanations (found
in the Resources section starting
on page 139)
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Day 2
Video 3: Creating Your
Community, Video 4: Launching
Your Community, and Video 5:
Sense of Community. (42 min)
Workbook: Module 9 Notes,
Videos 3-5
Day 2
Video 4: Top of Funnel Metrics,
Video 5: Middle of Funnel Metrics,
and Video 6: Bottom of Funnel
Metrics (40 min)
Workbook: Module 10 Notes,
Videos 4-6
Day 2
Final Exam Study Guide: 100
Questions; Completion and
Review
Day 3 Day 4 Day 5
Video 6: Community Metrics and
Video 7: Call to Action (8 min)
Workbook: Reflection Questions Complete Module 9 of the Study
(3) and Quiz Questions (3) Guide (10 Questions)
Workbook: Module 9 Notes,
Video 6 and Learning Check
(pg. 119)
Day 3 Day 4 Day 5
Video 10: Hypothesis Construction,
Video 7: Optimizing Using Data,
Video 11: Prioritization, Video 12:
Video 8: Identification, and Video
Running & Reporting a Test, and Workbook: Reflection Questions
9: User Research (34 min)
Video 13: Call to Action (27 min) (3) and Quiz Questions (3);
Complete Module 10 of the Study
Workbook: Module 10 Notes, Guide (10 Questions)
Workbook: Module 10 Notes,
Videos 10-13 and Learning Check
Videos 7-9
(pg. 136)
Day 3 Day 4 Day 5
Final Exam Study Guide: 100
Digital Marketing Mastery
Questions; Completion and Final Exam: 75 Questions (75 min)
Complete
Review