Digital marketing is at the forefront of every marketing campaign, regardless of the size of the

organisation. No one opens a business today without a robust digital marketing strategy. In the
present technology era, digital marketing is the most prominent form of advertising. Digital
marketing for startups aids the adaptation of new businesses to the marketing plans and strategies
for their targeted consumers while abiding by the greater levels of changing customer
behavior.Creating a company identity in the present day is a crucial strategic requirement for start-
ups, which require more innovative brand marketing strategies than in the past. Globally, the
significance of start-up enterprises has expanded over the past two decades. Start-up companies are
proving vital to the expansion of the economy. Governments across the globe have motivated and
incentivized start-ups to preserve a competitive advantage. Rather than conventional marketing, it
has been suggested that start-ups prioritise digital marketing, as digital marketing helps them to
acquire future consumers and target present consumers more efficiently. Digital marketing not only
develops new channels for the delivery of products and services, but also strives to establish
consumer relationships and involvement. It helps to increase communication with clients and to
comprehend their growing expectations. Hence, startups must utilise online digital platforms that
allow enterprises to reach a larger consumer base and connect effectively with suppliers and
customers.