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  • 5c Analysis

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    Sourabh Yadav
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    The document discusses two types of analyses that can help marketing managers make decisions: 5C analysis and SWOT analysis. 5C analysis examines customers, context, company, collaborators, and competitors to understand customer needs and how to fulfill them, while also considering the business context, capabilities, partnerships, and competition. SWOT analysis provides a framework to evaluate the strengths, weaknesses, opportunities, and threats of a company or business venture.

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    The document discusses two types of analyses that can help marketing managers make decisions: 5C analysis and SWOT analysis. 5C analysis examines customers, context, company, collaborators, and competitors to understand customer needs and how to fulfill them, while also considering the business context, capabilities, partnerships, and competition. SWOT analysis provides a framework to evaluate the strengths, weaknesses, opportunities, and threats of a company or business venture.

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    2 views1 page

    5c Analysis

    Uploaded by

    Sourabh Yadav
    The document discusses two types of analyses that can help marketing managers make decisions: 5C analysis and SWOT analysis. 5C analysis examines customers, context, company, collaborators, and competitors to understand customer needs and how to fulfill them, while also considering the business context, capabilities, partnerships, and competition. SWOT analysis provides a framework to evaluate the strengths, weaknesses, opportunities, and threats of a company or business venture.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Markets provides a basis for earning profit.but there are some constraints.

    To overcome these
    constraints there are some analysi. There are 2 type of analysis: 5c Analysis and SWOT Analysis

    5c Analysis
    Analysis helps the marketing managers in decision making.

    What comes under 5c analysis:

    1.Customer

    2.Context

    3.Company

    4.Collaborators

    5.Competitors

    CUSTOMER ANALYSIS
    1.WHAT CUTOMER WANTS

    THE REQUIRED PRODUCT


    IMPORTANCE OF THE PRODUCT IN THEIR LIFE
    WHAT ROLE DOES THE PRODUCT PLAY IN THEIR LIFE

    2.HOW TO FULFILL THEIR NEEDS

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