Geraghty Taylor

ARCHITECTS

ME
WE
FRONT
Mid - market
BACK
BUILT TOBuild
RENT to rent
• PRS - prs - Brand
• DESIGN & design strategy
STRATEGY
FIRST AGE HOUSING • GENERATIONAL HOUSING • THIRD AGE HOUSING
First age housing • generational housing • third age housing

2015 - q2
WORKING DOCUMENT •
 2015 - q2

MARKET PROFILE

MARKET
MARKET POSITIONING
POSITIONING MARKET PROFILE
DIFFERENT SEGMENTS
OF GENERAL HOUSING MARKET

1. FOR SALE

Owner Occupier
Design quality
EPC
Competitiveness
Build to sales rate
STATUS QUO

Kerbs appeal

2. PRIVATE RENTAL SECTOR

(OR BUY TO LET)

SINGLE/SMALL scale investor

Purchase or a for sale product

Product very similar to ‘for sale unit’

3. BUILD TO RENT BUILD TO RENT Should be able to offer higher quality product & service than
traditional PRS or for sales:
BUILD TO RENT OFFER
Brand
OPPORTUNITY

Standardized design
EMERGING

Search for quality – unit and amenities

Need for speed of delivery
Lifecycle Asset Management
Landlord holds ALL units
Similar to commercial buildings
Trade rentable area
Good opportunity for BOS
Location
Transport links
Longer tenancies – especially for over 35’s
Affordability – London 50% of income on rent, sharing therefore desirable
Flexibility - less hassle

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 MARKET PROFILE 2015 - q2

MARKET
MARKETPROFILE
PROFILE MARKET PROFILE

THIRD AGE
HOUSING
lower independence

medium independence

high independence
ME
THIRD
THIRD
AGEAGE
55+ PRIVATE ACCOMMODATION

SIMILAR PRODUCT
HOUSING
HOUSING
lower independence
lower independence
GENERATIONAL
HOUSING
WE
occupy traditional homes SHARED AREAS
for an extended period
medium independence
medium independence
FRONT
MANAGEMENT & SERVICE
30-55
highhigh
independence
independence
MEME
55+
55+ PRIVATE
PRIVATE BACK
ACCOMMODATION
ACCOMMODATION
ADMINISTRATION

SIMILAR PRODUCT
SIMILAR PRODUCT
FIRST AGE
mobile HOUSING & PLANT
transitional
GENERATIONAL
flexible GENERATIONAL
share / not share
HOUSING
HOUSING
WEWE
occupy
occupy
traditional
traditional
homes
homes 18-35 SHARED
SHARED
AREAS
AREAS
for an
forextended
an extendedperiod
period

FRONT
FRONT
MANAGEMENT
MANAGEMENT
& SERVICE
& SERVICE
30-55
30-55
BACK
BACK
02
mobile
mobile
FIRST
FIRST
AGEAGE ADMINISTRATION
ADMINISTRATION
& PLANT
& PLANT
HOUSING
HOUSING
transitional
transitional
flexible
flexible
shareshare
/ not/ not
share
share

18-35
18-35

BUSINESS PRIORITIES
SUSTAINED RENTAL INCOME

0202
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 2015 - q2

MARKET PROFILE
PRODUCT & PRICE
WHAT PRODUCT? LOCATION!
LOCATION!
LOCATION!

ZONES 1 2 3 4 5 6

PRODUCT
TYPOLOGY

1Bed over £340pw £291 - 340pw £230 - 291pw £209 - 290pw £201 - 250pw under £290pw

2Bed over £350pw £281 - 350pw £281 - 350pw £231 - 280pw £201 - 250pw under £230pw

3Bed over £450pw £380 - 450pw £330 - 380pw £310 - 330pw £280 - 330pw under £300pw

limited
4Bed over £660pw £580 - 660pw £355 - 620pw £350 - 600pw under £250pw information

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 2015 - q2

ME : WE : FRONT : BACK
ME : WE : FRONT : BACK

BUILD TO RENT - PRODUCT

FLEXIBLE PEACE OF MIND

TECHNOLOGY ENABLED LIFESTYLES IN A & SECURITY
FOR TECH GENERATION FLEXIBLE ASSET
HIGH SPEED
INTERNET

DOWNLOADABLE
LIFESTYLES &
SERVICES

GREEN &
ME
PRIVATE ACCOMMODATION
SUSTAINABLE

WE
TIME SAVING & SHARED AREAS
CONVENIENT

FRONT OPERATIONAL COSTS /

CONSTRUCTION COSTS
MANAGEMENT & SERVICE = BEST VALUE

LOW
MEDIUM
HIGH BACK LOW VOIDS
DENSITY ADMINISTRATION QUICK REPAIR &
& PLANT MAINTENANCE

LIVE
WORK
CREATE A PLAY
COMMUNITY IN IN ONE PLACE
SHARED SPACES DESIGN QUALITY
& FEATURES CUSTOMER CARE
& ON SITE
AFFORDABLE &
MANAGEMENT
ACCESSIBLE

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 2015 - q2

ME
WE
FRONT
BACK
USER EXPERIENCE

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 2015 - q2

USER EXPERIENCE
ME : WE : BACK : FRONT

WELLBEING
STORAGE
ME
SPACE
FLEXIBLE
WE ENDURING
WE
SPACE SPACE

INTUITIVE
KERB
APPEAL NATURAL
ENVIRONMENT

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 2015 - q2

IDEAS ABOUT IDEAS

IDEAS ABOUT IDEAS GTA - CONTENTS
GTA - CONTENTS

WE
WE SPACE
SPACE
CREATING
CREATING COMMUNITY
COMMUNITY

ME
MESPACE
SPACE
UNIT PROTOTYPES
UNIT PROTOTYPES

BUILDING ECONOMIES
BUILDING ECONOMIES
ACTIVE FRONTAGES
ACTIVE FRONTAGES
SMALL ▪ MEDIUM ▪ LARGE
INTERVENTIONS
SMALL ▪ MEDIUM ▪ LARGE
INTERVENTIONS
ADAPTABILITY / FLEXIBILITY
ADAPTABILITY / FLEXIBILITY
CORRIDOR

CORRIDOR ST. MARGARETS TOWNHOUSES

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ST. MARGARETS TOWNHOUSES
ARCHITECTS

Geraghty Taylor
 2015 - q2

WE SPACE : CORRIDOR CONCEPTS

DOUBLE LOADED CORRIDOR

DOUBLE LOADED CORRIDOR GTA APPROACH

RECESSED ACTIVE FRONTAGES + WIDE CORRIDORS

5
4
3
2
1

NARROW
POOR QUALITY WIDE

STANDARD PLAN LAYOUT GTA PLAN LAYOUT

CORRIDOR
1500 - 2400 mm
1200 mm
ME WE ME
RESIDENTIAL RESIDENTIAL STANDARD SPACE SPACE SPACE GTA
ME SPACE ME SPACE

LENGTH
mm
UNITS
(either side)

1500 6
1800 8
2000 10
2400 12
RECESSED ENTRANCE DETAIL

POOR QUALITY BRINGING APPART

NARROW CORRIDORS UNSUITABLE LETTING PARTS OF THE WALL EITHER EXTEND FORWARD OF
WE SPACE FOR GOOD VALITY OF: WE SPACE OR RECESSED BACK FROM THE PRIMARY WALL SURFACE

STANDARD SECTION GTA SECTION

WE SPACE
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ME SPACE

ARCHITECTS
 2015 - q2
FURNITURE WE SPACE : ACTIVE FRONTAGES
BRIDGES + DOUBLE LOADED CORRIDOR
LIGHTING
BALUSTRADES MAKE PHYSICAL
CORRIDORS AND SOCIAL
CONNECTIONS

OPEN WE
GALLERY SPACE BRIDGES

DOUBLE WINDOWS
LOADED
CORRIDOR

ACTIVE
FRONTAGE CORRIDORS
ALLOW HUMAN
INDOOR SPACES= COMUNICATING
NEIGHBOURS OCCUPATION
GARDEN + BENCH
OH! LET'S + TABLES + SOFAS RELATIONSHIP TO BE VISIBLE
GO!

THERE'S A STUDYING!
REALLY COOL STUDYING!
EXIHIBITION
Geraghty Taylor 11
STUDYING!
DOWNSTAIRS! ARCHITECTS
 2015 - q2

WE SPACE : CORRIDOR CONCEPTS

SINGLE LOADED CORRIDOR

SINGLE LOADED CORRIDOR ASPECT

GTA APPROACH
RECESSED ACTIVE FRONTAGES + WIDE CORRIDORS + OPEN GALLERY

ASPECT

20 - 25 m 1.2 - 15 m

GTA PLAN LAYOUT

RESIDENTIAL WE SPACE RESIDENTIAL
ME SPACE 1.2 - 15 m ME SPACE

STANDARD PLAN LAYOUT SOCIAL

STANDARD GTA
RESIDENTIAL RESIDENTIAL
ME SPACE OPEN ME SPACE

EDUCATION
CURATED SPACE

WORK

SPORTS

SHARED AMENITIES LIMITED TO

GROUND LEVEL ONLY DRAW RESIDENTIAL (ME SPACE)
WE SPACE TOGETHER TO CREATE NEW : WE SPACE
STANDARD SECTION GTA SECTION

WE SPACE
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ME SPACE
 2015 - q2

WE SPACE : ACTIVE FRONTAGES

OUTDOOR SINGLE LOADED CORRIDOR

WINDOWS SPACES = OPEN

SHADOW PANELS
RECESSED GALLERY
BALUSTRADES
ENTRANCE OPEN SPACES

m WE
OPEN SPACE
CORRIDORS
COMMUNITY
SINGLE MEETING SPACES
LOADED
CORRIDOR

ACTIVE
FRONTAGE BALUSTRADES
SMALL
VISIBLE SIGNS RECESSED NATURAL
OF HUMAN ENTRY PORCH LIGHTING
OCCUPATION

I'M GOING TO
WATCH THE GARDENING!
FOOTBALL MATCH! GARDENING! Geraghty Taylor 13
WILL YOU JOIN ME? GARDENING! ARCHITECTS
 2015 - q2
HELLO
WE SPACE : CORRIDOR CONCEPTS
STRANGER! ACTIVE FRONTAGES

NEIGHBORHOOD

ACTIVE FRONTAGES
HUMAN PRESENCE
KERB (CORRIDOR) APPEAL
AMENITY AREAS
COMMUNITIES & DESTINATIONS

VERTICAL HI! HOW ARE

CORRIDOR
USER EXPERIENCE CIRCULATION YOU?
HIGH FOOTFALL AMENITY
ONE COFFEE
PLEASE!
LET'S CREATE
COMMUNITY BRING PEOPLE
MEETING TOGETHER AND Geraghty Taylor 15
SPACES! HAVE A GREAT TIME! ARCHITECTS
 2015 - q2
OPTION 1D OPTION 2D
ONE BED TWO BEDROOM 2
FLEXI SPACE
48.1 m²
FLEXI HABITABLE SPACE
70.0 m²
TYPOLOGIES
UNIT PROTOTYPE 1 UNIT PROTOTYPE 2 CORE UNIT DESIGN
1BEDROOM 2 BEDROOM

1 Bed Option 1D 2 Bed Option 2A

48.1m² 70.0m²
(LP 50m²) (LP 70m²)

STORE STORE
2m² 2m²
KITCHEN
KITCHEN
2m²
STORE
5.4m²

BATHROOM BATHROOM
4.4m² 4.4m ²

SHOWER ROOM

UTILITY UTILITY
1m² 1m²

SCALE 1:50 @A3 SCALE 1:50 @A3

LIVING ZONE ME ME ME ME ME ME LIVING ZONE

SPACE SPACE SPACE SPACE SPACE SPACE
SERVICE ZONE SERVICE ZONE

COMUNAL AREA COMUNAL AREA

SERVICE ZONE SERVICE ZONE

ME ME 1
ME ME ME ME
SPACE SPACE SPACE SPACE SPACE SPACE
2

LIVING ZONE LIVING ZONE

3
4
5

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ME SPACE : DESIGN DEVELOPMENT

1-BEDROOM OPTION

TREATMENT ROOM
3600X3700mm LIVING AREA
(HBN 00-3: 3600X3700mm) 24 m2
LIVING AREA
2 (LP 23 m2)
24 m
(LP 27 m2)
BEDROOM SUITE
15 m2
(LP 12 m2)

STORE STORE
KITCHEN
2 m2 2 m2

KITCHEN

BATHROOM BATHROOM
4.4 m2 4.4 m2

UTILITY
UTILITY
1 m2
1 m2

STANDARD PLAN LAYOUT 48 m2 (LP 50m2) OPTION B PLAN LAYOUT 48 m2 (LP 50m2)
▪ Bedroom suite + Flexible wall ▪ Twin bedroom
▪ Smaller kitchen ▪ Enclosed kitchen
▪ Active frontage ▪ Active frontage

SLEEPING AREA SLEEPING AREA

11.7 m2 11.7 m2

LIVING AREA LIVING AREA

24 m2 24 m2
(LP 23 m2) (LP 23 m2)

TREATMENT ROOM
BEDROOM SUITE 3600X3700mm
15 m2 (HBN 00-3: 3600X3700mm)
(LP 12 m2)

STORE STORE
KITCHEN KITCHEN
2 m2 2 m2

GTA PLAN LAYOUT

BATHROOM
4.4 m2
BATHROOM
4.4 m2
PERSPECTIVE
UTILITY UTILITY
1 m2 1 m2

OPTION A PLAN LAYOUT 48 m2 (LP 50m2) OPTION C PLAN LAYOUT 48 m2 (LP 50m2)
▪ Bedroom suite + Flexible wall ▪ Treatment room
▪ Bigger kitchen ▪ Enclosed kitchen
▪ Active frontage ▪ Active frontage

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ARCHITECTS
 2015 - q2

ME SPACE : DESIGN DEVELOPMENT

2-BEDROOM OPTION

TREATMENT ROOM
SLEEPING AREA 3600X3700mm SLEEPING AREA
10 m2 (HBN 00-3: 3600X3700mm) 10 m2

LIVING AREA
LIVING AREA 24 m2
2 (LP 27 m2)
24 m
2
(LP 27 m )
MEDIA ROOM
15 m2
(LP 12 m2)
BEDROOM SUITE BEDROOM SUITE
15.6 m2 15.6 m2
(LP 12 m2) (LP 12 m2)

STORE STORE STORE

KITCHEN
2 m2 2 m2 5 m2

STORE
5 m2
KITCHEN

BATHROOM BATHROOM
4.4 m2 4.4 m2
SHOWER SHOWER
ROOM ROOM
UTILITY
UTILITY
1 m2
1 m2

STANDARD PLAN LAYOUT 70m2 OPTION B PLAN LAYOUT 70m2

▪ Two bedroom suite + Flexible wall ▪ Twin bedroom + suite bedroom
▪ Smaller kitchen ▪ Smaller kitchen
▪ Active frontage ▪ Active frontage

SLEEPING AREA SLEEPING AREA SLEEPING AREA

11.7 m2 10 m2 TREATMENT ROOM 10 m2
3600X3700mm
(HBN 00-3: 3600X3700mm)

LIVING AREA LIVING AREA

24 m2 24 m2
(LP 27 m2) (LP 27 m2)

BEDROOM SUITE BEDROOM SUITE BEDROOM SUITE

15 m2 15.6 m2 15.6 m2
(LP 12 m2) (LP 12 m2) (LP 12 m2)

GTA PLAN LAYOUT

STORE
2 m2
KITCHEN
STORE
5 m2
STORE
2 m2
KITCHEN
STORE
5 m2 PERSPECTIVE

BATHROOM BATHROOM
4.4 m2 4.4 m2
SHOWER SHOWER
ROOM ROOM
UTILITY UTILITY
1 m2 1 m2

OPTION A PLAN LAYOUT 70m2 OPTION C PLAN LAYOUT 70m2

▪ Two bedroom suite + Flexible wall ▪ Treatment room + Flexible wall
▪ Bigger kitchen ▪ Suite bedroom
▪ Active frontage ▪ Bigger kitchen + active frontage

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DESIGN GUIDE
ME SPACE: TYPICAL FLAT PLAN ME SPACE: TYPICAL FLAT PLAN

A B
WINDOW
uPvc window. Split section with “U” value of 1.4W/m2K with
full width acoustic vent

CURTAIN TRACK AND CURTAIN

TV Ground floor units include an additional track for net
TV top edge to be positioned between 1.5 to 1.8m from the curtains
Curtains to be sourced from C D Curtain Contracts
floor - not supplied.
On pattress panel - supplied. C C Ltd., DE1 1LY.
Fixing bracket - not supplied. website: www.cd-group.co.uk

BEDROOM BEDROOM
FLOOR HEATING
Finish: LG Floors deco vinyl tile flooring MHS Planatherm Horizontal flat radiator from Design
(3mm) onto an acoustic underlay Radiator Direct or similar.
(where required)

LIVING ROOM Apartment thermostat

BUILT-IN WARDROBE SHOWER PANEL

White gloss laminate Reference: Aqualux Shower screen.
Colour: Clear toughened glass screen with CP clips.

MIRROR
Full width mirror FR UTILITY BATH

ROOM
WALL TILING
Supplier: Ceramic Tile Distribution STRUCTURAL COLUMN ZONE
Gemini-Ceramic Wall and Floor Tile
Name: SP 300x300 Vitra Uni KITCHEN BATHROOM
Matt Black R9
K835840 Switch
Code: B0020947 BATHROOM
Client spec.item
Socket: Power/FM/Satellite/Telephone/TV

F STORAGE
Shower tray SECURITY ENTRY SYSTEM
ENTRANCE

A B

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DESIGN GUIDE
ME SPACE
TYPICALTYPICAL ME SPACE

LOOK & FEEL PERSPECTIVE VIEWS SECTIONS

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DESIGN GUIDE
ME SPACE ME SPACE: KITCHEN / LIVING / DINING
KITCHEN / LIVING / DINING
LOOK & FEEL

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DESIGN GUIDE
ME ME SPACE
SPACE: BEDROOM
PERSPECTIVE VIEWS BEDROOM
LOOK & FEEL

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ARCHITECTS
 www.geraghtytaylor.com

Saxon House, 48 Southwark Street London SE1 1UN

T +44 203696 5530

Geraghty Taylor
ARCHITECTS

ME
WE
FRONT
BACK
BUILT TO RENT • PRS • DESIGN STRATEGY