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  • AP8-AA15-EV8-Promoting My Brand On Social Media (Part II)

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    Andrés Orjuela
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    This document provides a marketing plan for promoting a brand on social media. The plan includes identifying the ideal customer as athletes and youth, setting a goal to gain followers and cultivate customers within 6 months, and strategies like sharing content about water treatment systems on social networks and boosting at sporting events. A social media schedule is created with weekly content creation and publication across Facebook, Instagram and other networks. The budget needed to implement the plan is estimated at 15 million pesos.

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    AP8-AA15-EV8-Promoting my brand on social media (Part II)

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    This document provides a marketing plan for promoting a brand on social media. The plan includes identifying the ideal customer as athletes and youth, setting a goal to gain followers and cultivate customers within 6 months, and strategies like sharing content about water treatment systems on social networks and boosting at sporting events. A social media schedule is created with weekly content creation and publication across Facebook, Instagram and other networks. The budget needed to implement the plan is estimated at 15 million pesos.

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    6 views4 pages

    AP8-AA15-EV8-Promoting My Brand On Social Media (Part II)

    Uploaded by

    Andrés Orjuela
    This document provides a marketing plan for promoting a brand on social media. The plan includes identifying the ideal customer as athletes and youth, setting a goal to gain followers and cultivate customers within 6 months, and strategies like sharing content about water treatment systems on social networks and boosting at sporting events. A social media schedule is created with weekly content creation and publication across Facebook, Instagram and other networks. The budget needed to implement the plan is estimated at 15 million pesos.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    TECNÓLOGO EN PRODUCCIÓN Y MULTIMEDIA

    Ficha: 2374904

    AP8-AA15-EV8: Promoting my brand on social media (Part II)

    Aprendiz

    Andres Felipe Orjuela Romero

    Instructor

    Liliana Marcela Zuluaga Ramírez

    Bogotá

    2022
    Category Strategy

    My reason for existence: To give people a higher quality in their


    multimedia products
    What sets my business apart from the rest The quality of the services, the quality of the
    people and the differentiating products.

    My ideal customer is:


    The common person especially are athletes,
    since we plan to promote ourselves through
    sporting events for youth and children.

    What’s most important to my ideal The quality that resides in the services
    customer when they are buying what I’m and the treatment given to you as a person.
    selling:

    What I want to accomplish this year:


    Start creating content on social networks and
    gain followers in order to cultivate customers.

    The top 3 things that are going to get 1. Desire to achieve it.
    me there: 2. The services change in those
    already offered by other companies.
    3. All the knowledge acquired in SENA
    and in other studies that I am
    carrying
    out.
    How much will each program contribute I hope in no more than 6 months to be living
    to my revenue/profitability: from this.

    What will trigger my ideal customer to The quality of the services with respect to the
    think of me: costs and the treatment given by the staff.
    Programs / strategies I am running to Sharing the water treatment system on our
    social networks and boosting ourselves with
    reach my goal:
    major sporting events in order to promote our
    brand.

    How much money will I need to get it Starting around 15,000,000 pesos
    done?

    1 - <MARKETING PLAN FORMAT:


    2 - CREATING A SOCIAL MEDIA SCHEDULE

    I create the social media calendar taking into account an investigation of trends and later
    its creation and publication. Mainly images will be published.

    SEMANA 1 SEMANA 2 SEMANA 3 SEMANA 4


    ACTIVIDADES A L M M J V L M M J V L M M J V L M M J V
    DESARROLAR
    INVESTIGACION
    CREACION DE
    CONTENIDO
    PUBLICACION

    3- SOCIAL NETWORKS CREATED

    Facebook: https://www.facebook.com/profile.php?id=100074582381578

    Instagram: https://www.instagram.com/aguaslarivera1/
    posts for week 1, the same will be published on the three social networks.

    Our treatment systems

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