KMO and Bartlett's Test

Hypothesis formulation:
H0: There is no relation between Variable
KMO and Bartlett's Test H1: There is relation between
Variable
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .618
Approx. Chi-Square 164.098

Bartlett's Test of Sphericity df 45

Sig. .000

Analysis:
Kmo>0.5
Bartlets test of Spherity <0.05

In given result KMO>0.5 i.e. 0.618

Bartlets test of Sphericity<0.05 i.e. 0.0000
Hence,
Data is appropriate for factor analysis.

Communalities

Initial Extraction

I use a 2W because it is Affordable 1.000 .722

It gives me a Sense of freedom to own a 2W 1.000 .452
Low maintenance cost makes it economical in the 1.000 .731
long run
2W is man’s vehicle essentially 1.000 .945
I feel powerful on my 2W 1.000 .950
Some of my friends who don’t have a 2W are jealous 1.000 .914
of me
I feel good when I see ads for my 2W 1.000 .955
my 2W gives me comfortable ride 1.000 .799
I think 2W are a safe way to travel 1.000 .777
3 people should be legally allowed to travel on a 2W 1.000 .789

Extraction Method: Principal Component Analysis.

Total Variance Explained

Compone Initial Eigenvalues Extraction Sums of Squared Rotation Sums of Squared Loadings
nt Loadings
 Total % of Cumulative Total % of Cumulative Total % of Cumulative
Variance % Variance % Variance %

1 3.883 38.828 38.828 3.883 38.828 38.828 3.841 38.409 38.409

2 2.777 27.770 66.598 2.777 27.770 66.598 2.429 24.294 62.703

3 1.375 13.747 80.346 1.375 13.747 80.346 1.764 17.643 80.346

4 .945 9.449 89.795

5 .479 4.793 94.588

6 .292 2.923 97.511

7 .117 1.166 98.677

8 .068 .680 99.356

9 .037 .374 99.730

10 .027 .270 100.000

Extraction Method: Principal Component Analysis.

 Component Matrixa

Component

1 2 3
I use a 2W because it is Affordable .176 .670 .493
It gives me a Sense of freedom to own a 2W -.136 -.608 .254
Low maintenance cost makes it economical in the -.107 .820 .218
long run
2W is man’s vehicle essentially .966 -.036 -.097
I feel powerful on my 2W .951 .166 -.136
Some of my friends who don’t have a 2W are jealous .952 -.084 -.025
of me
I feel good when I see ads for my 2W .971 .096 -.046
my 2W gives me comfortable ride -.322 .775 -.308
I think 2W are a safe way to travel -.069 .735 -.482
3 people should be legally allowed to travel on a 2W .161 .319 .814

Extraction Method: Principal Component Analysis.

a. 3 components extracted.

Rotated Component Matrixa

Component

1 2 3

I use a 2W because it is Affordable .126 .313 .780

It gives me a Sense of freedom to own a 2W -.181 -.639 -.107
Low maintenance cost makes it economical in the -.116 .604 .594
long run
2W is man’s vehicle essentially .970 -.064 -.006
I feel powerful on my 2W .964 .131 .063
Some of my friends who don’t have a 2W are jealous .945 -.140 .030
of me
I feel good when I see ads for my 2W .971 .024 .106
my 2W gives me comfortable ride -.262 .848 .101
I think 2W are a safe way to travel .010 .881 -.044
3 people should be legally allowed to travel on a 2W .063 -.149 .874

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.a
a. Rotation converged in 5 iterations.

Component Transformation Matrix

Component 1 2 3

1 .991 -.084 .099

2 .022 .860 .510
3 -.128 -.504 .854

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser
Normalization.
 Perceptual Map F1 & F2
1.000
.848 .881

.800

.600

.400

.200 .131
.024
.000 -.064
-.400 -.200 .000 .200 .400 .600 .800 1.000
-.140 1.200

-.200