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Acknowledgement
Module/Subject Code MKT 303
Module/Subject Name Marketing Research
Lecturer/Tutor/Facilitator Ms Sumathi
Due Date 16/4/2021
Factors affecting Generation Z in using
Assignment Title/Topic
eWallet in Klang Valley
Intake (where applicable) February
Word Count Date/Time
Declaration
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unless otherwise acknowledged, the work submitted herein is entirely my/our own.
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Note: 1) The attachment of this statement on any electronically submitted assignments will be deemed to have
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Updated 22 February 2016-sue
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Assignment No.: _____
Feedback/Comments*
Main Strengths
Main Weaknesses
List of Abbreviations
Gen Z: Generation Z
TAM: Technology Acceptance Model
PU: Perceived Usefulness
PEOU: Perceived Ease of Use
PS: Perceived Security
IT: Information Technology
A: Attitude toward Using
BI: Behavioral Intention to Use
DV: Dependent Variable
IV: Independent Variables
3.4 Sampling
3.4.1 Sample Population
Sample population was defined as a group that was a representative subgroup of the
population being investigated for research purposes (Majid, 2018). Instead of focusing on the
entire population, a smaller sample population was chosen for the ease of analysis. In this
research context, the sample population was Generation Z, hereinafter Gen Z eWallet users in
Klang Valley.
3.6 Analysis
Four different test and analysis on data testing, namely pre-test, preliminary,
measurement and structural analysis were carried out prior to the hypothesis testing for
validity. Pre-test one was conducted by asking three respondents to check on the potential
grammar and spelling error in the questionnaire before the link to the Google Forms was sent
out (Ng, 2006). After it was completed, pre-test two, which was reliability tests were
conducted separately for each independent (IV) and dependent variable (DV) for the first 30
respondents to examine its Cronbach’s alpha. According to Yusoff (2012), the items were
considered to represent an adequate level of internal consistency if the Cronbach’s alpha was
within 0.5 to 0.7 and a good level if it was above 0.7. Based on Figure 3.2 to Figure 3.5, the
Cronbach’s alpha for PU and PS were 0.675 and 0.625 respectively, at an adequate level
while the Cronbach’s Alpha for PEOU and use of eWallet were 0.750 and 0.926 respectively,
at a good level. Following, preliminary analysis was conducted using the Statistical Package
for the Social Sciences (SPSS) while both measurement and structural analysis were
conducted using the Partial Least Squares (PLS).
Figure 3.4: Cronbach’s alpha for PS Figure 3.5: Cronbach’s alpha for use of eWallet
Q17 0.790
Q19 0.858
Q2 0.619
Q20 0.904
Q22 0.879
Q25 0.872
Q26 0.886
Q27 0.869
Q28 0.859
Q3 0.845
Q4 0.840
Q5 0.885
Q6 0.860
Q9 0.602
Q1 0.787
H1: There is a relationship between perceived ease of use and the use of eWallet among Gen
Z
in Klang Valley.
H0: There is no relationship between perceived ease of use and the use of eWallet among Gen
Z in Klang Valley.
H2: There is a relationship between perceived security and the use of eWallet among Gen Z
in Klang Valley.
Ho: There is no relationship between perceived security and the use of eWallet among Gen Z
in Klang Valley.
Based on Table 4.10, the p values of 0.062 is greater than 0.05. Hence, null
hypothesis, H0 is accepted and it is said that there is no relationship between PS and the use
of eWallet among Gen Z in Klang Valley. In this research context, most of the respondents
have a neutral stand in the statements “Security features do not affect my decision to use
eWallet” and “I am comfortable with having my credit card integrated into my eWallet”. As
such, it is said that the respondents regard that security is not an important factor affecting
them in using eWallet. This finding is also consistent with the study by Chern, Kong, Lee,
Lim and Ong (2018) and Abdullah, Redzuan and Daud (2020) who concluded that security
did not have a significant impact on the behavioral intention to use eWallet. In other words,
the security of eWallet will not influence consumers’ decision to use eWallet.
H3: There is a relationship between perceived usefulness and the use of eWallet among Gen Z
in Klang Valley.
H0: There is no relationship between perceived usefulness and the use of eWallet among Gen
Z in Klang Valley.
In short, this hypothesis testing suggests that there is a relationship between both
PEOU and PU with the use of eWallet among Gen Z in Klang Valley. In contrast, the
relationship between PS and the use of eWallet among Gen Z in Klang Valley is absent.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A New Criterion for Assessing
Lai, P. C., & Ahmad, Z. A. (2015a). Consumers Intention to Use a Single Platform E-
Michael, S., Lewis-Beck, Bryman, A., & Liao, T. F. (2004). Sampling Frame. The SAGE
Rosnidah, I., Muna, A., Musyaffi, A. M., & Siregar, N. F. (2018). Critical Factor of Mobile
Widayat, W., Masudin, I., & Satiti, N. R. (2020). E-Money Payment: Customers’ Adopting
7.0 Appendix A
2) Education Level
Primary School
Secondary School
Pre-University
Undergraduate
Postgraduate
Other: __________
No. Question
1. eWallet minimizes the time I spent on payment. 1 2 3 4 5
2. I believe payment transactions will be difficult to perform without 1 2 3 4 5
eWallet.
Attitude
Intention
Convenience
Confidentiality
Social Influence
8.0 Appendix B
Subjective Norm
Perceived Security (PS)
Perceived Usefulness (PU)
Perceived Ease of Use (PEOU)
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Yap & Ng (2019): Interdisciplinary Business &
Economics Research
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Karim, Haque, Ulfy, Hossain & Anis (2020): Journal
of International Business and Management
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Goh (2017): Institute of Postgraduate Studies &
Research
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Science
Assignment No.: _____
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Self-efficacy √ √
Speed √
Gender √
Perceived Risk √ √ √ √ √
Government Support √
Perceived Cost √ √ √
Perceived Credibility √
Design √ √ √
Performance Expectancy √ √
Effort Expectancy √ √ √
Facilitating Conditions √ √
Media Influence √
Consumer Technology Anxiety √
Enjoyment √ √ √
Technicality √
Personal Innovativeness √
Covid-19 √
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Aydin & Bumaz (2016): Journal of Business,
Economics and Finance
Osakwe & Okeke (2016): Interdisciplinary
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Journal of Information, Knowledge and
Management
Punwatkar & Verghese (2018): International
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Journal of Advanced in Management, Technology
and Engineering Sciences
Rosnidah, Muna, Musyaffi & Siregar (2018):
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Advances in Social Science, Education and
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Humanities Research
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Reachability √