SLIDE 1

BECOME A CUSTOMER COMPANY We’re here today to

talk about how every company can - and should -
transform into a “customer company.” We know
businesses today face many priorities that can compete
for this focus and we’re here to help. Over the past few
years, seemingly everything has changed. In fact, 40% of
CEOs are unsure their companies will even be viable in 10
years. From rapid digital transformation , to volatile
markets and multiple economic headwinds, companies are
buried in urgent priorities and facing multiple crises. All the
while, companies are trying to stay innovative and keep up
with customer expectations. With all of these demands on
their attention, companies can’t take their focus away from
their customers. As businesses look to navigate the
immediate future, the most valuable investment they can
make is in the customer—customer-centric experiences,
customer-centric processes, customer-centric innovation.
Salesforce is the customer company, inspiring the future of
business with the customer at the center since 1999.
Through best-in-class apps, a powerful low-code platform,
and the #1 customer success ecosystem, we help
companies connect with their customers in a whole new
way.
SLIDE 2 THANK YOU Thank you for being here today, I
really appreciate that you took the time to be here and
listen to my presentation. We are so appreciative of the
support of our customers. or Before we start, we would
like to Thank you for taking the time to meet with us today.
We understand that time is limited, and we greatly
appreciate having a moment to connect. We hope that by
the end of it, you will have a better understanding of who
we are and what we do at Salesforce. Once again, thank
you for your time and attention. Let's dive in!

SLIDE 3 WHO WE ARE At Salesforce, we’ve been

innovating for the past 24 years to help our customers
meet the needs of their customers. We do this through
best-in-class apps: a powerful and low-code platform,
real-time hyperscale data, industry verticals, a trusted
infrastructure, and the #1 customer success ecosystem.
We were the first to embed philanthropic efforts into
business with our 1-1-1 model. We were the first to put
business software in the cloud.

SLIDE 4 VALUES Our Core values are our North Star !

They have been Guiding and driving our business
successfully for the past 24years. We have 5 Core values
● ● Trust. Trust is our #1 value. It means we act with
transparency and lead with our ethics. Customer Success.
Our trusted relationships earn us the privilege of becoming
our customers’ most important partner. We prioritize their
success and the success of the customers they serve. ● ●
● Innovation. We innovate constantly so that our products
remain relevant, easy-to-use, integrated, scalable, and
global. They deliver fast time-to-value. Equality. We’re
committed to creating a more equal world and believe
we’re more powerful working together. Sustainability.
Knowing that everything rests on a stable climate, we
drive systemic change by helping every organization
achieve net zero carbon emissions. We lead by example
as a net zero company. We achieved 100% renewable
energy last year.

SLIDE 5 CUSTOMER 360 Customer 360 gives companies

a 360-degree view of their customer to help them know
what to do right now and in the future, to drive their
business forward through customer success. Customer
360 includes: ● ● ● ● ● ● Apps that unite teams around
the customer A platform to innovate at the speed of the
customer Data for a single source of truth about the
customer Verticals to speak the language of the customer
Infrastructure to securely scale to the customer A success
ecosystem to drive value for the customer

SLIDE 6 SALESFORCE DATA CLOUD A key pillar to

becoming a customer company is seeing and
understanding your customers with data, and that’s what
Data Cloud helps you do. As I mentioned, Salesforce Data
Cloud provides a hyper scale data store so you can act on
all your data at near infinite scale and near real-time. It’s
natively integrated with Customer 360, which means it
works across every single cloud

SLIDE 7 HOW DATA CLOUD WORKS Data Cloud in 5

stages. ● ● ● ● ● Connect: Data Cloud starts by
connecting all your data, with built-in connectors to bring
data from any source. Driving much of this is MuleSoft.
Companies can connect data across their entire
enterprise, including legacy apps and solutions.
Harmonize: Once your data is connected, Data Cloud
harmonizes all of these data streams to create a real-time
customer graph for every individual at scale, which
includes all interactions with your business. The graph
evolves as the data does. And privacy, consent, and
compliance are natively built in. Train: Then, Data Cloud
harnesses the help of Einstein to train your customer data
on generative AI models. We’ve built our own framework
specifically for Customer 360 so you can surface
generative AI across every cloud—of course, with privacy
and trust built in. Engage: With your data harmonized and
trained, you can then activate real-time data and
generative AI across the entire Customer 360. Experience:
This data-driven, intelligent approach leads to "wow"
customer experiences and more efficient and productive
teams supported by workflows and recommendations,
driving both customer success and business success.

SLIDE 8 INDUSTRY VERTICALS Customer 360 works for

every industry because we know our customers’
businesses. We’ve created over a dozen industry solutions
to help our customers modernize, save time, and reduce
costs. For example, we support the unique needs of our
banking, wealth, and insurance customers with Financial
Services Cloud. Our Financial Services Cloud customers
note a 36% increase in customer satisfaction, on average.

SLIDE 9 INFRASTRUCTURE With Hyperforce, every

customer gets the trust and scalability they need to
become a Customer Company in today's world. Consider
the following points: ● ● With Hyperforce, you can deploy
your customer experience globally with data residency and
compliance built in. Our new External Encryption
Ecosystem empowers customers to maintain total control
over encryption keys in compliance with complex privacy
and data regulations.

SLIDE 10 SUCCESS We support each customer’s journey

to becoming a Customer Company with our Customer
Success Ecosystem. This ecosystem includes success
plans with more than 170,000 experts, partners, and apps.
SLIDE 11 CUSTOMER STORY AT&T, a 140+ year old
communications and technology brand had an ambitious
vision to provide a connected experience for millions of
customers across every possible channel and touchpoint.
In collaboration with Salesforce Customer Success Group,
AT&T is reimagining the customer experience by
implementing AT&T Customer Connect, which is powered
by Salesforce Customer 360 platform AT&T subscribers
expect the sales and service teams to sign them up
quickly and turn on the service fast. ROI is 30k sales reps
deployed in 5 months; 2M work hours saved; 8X faster
time to market .