Introduction:

Ahamove is a Vietnamese technology-based platform that provides various

delivery services including transportation of goods, food, and documents.
Ahamove is a subsidiary of the Vietnam-based tech firm, Gojek. As a part of the
social media strategy, we will conduct an analysis of Ahamove's social media
presence and identify the specific social media goals, competitor analysis, target
customer characteristics, and create a customer persona.

According to the client briefing document and their social media profiles,
Ahamove's current social media goals include:
Brand Awareness: Ahamove aims to increase brand awareness through their
social media presence and reach out to potential customers who may require
their services. They frequently post content showcasing their services,
promotions, and awards they have received for their services.
Engagement: Ahamove aims to engage with their audience through social media
by sharing informative and entertaining content related to their services. They
also respond to comments and queries on their social media profiles in a timely
and professional manner.
Sales and Conversion: Ahamove aims to convert their social media followers into
paying customers by promoting their services and offering discounts and
promotions exclusively to their social media audience.
Overall, Ahamove's current social media goals align with their business objectives
of expanding their customer base and increasing revenue.

Social Media Audit:

Ahamove has a strong social media presence with a high level of engagement.
They regularly post content about their services, promotions, and events. Their
Facebook page has an average response time of 3 minutes, which shows that they
are actively engaging with their audience.
Ahamove's Instagram page has over 10,000 followers and has a visually appealing
feed that showcases their delivery services, drivers, and customers. They use
Instagram stories to promote their services and engage with their audience.
On Twitter, Ahamove has over 1,300 followers and frequently posts about their
services, promotions, and events. They also use Twitter to respond to customer
inquiries and complaints.
Ahamove's LinkedIn page has over 1,000 followers and is used to showcase their
services and job openings.
Overall, Ahamove has a strong social media presence that aligns with their social
media goals.

Competitor Analysis:
The main competitor of Ahamove is Grab, a technology-based platform that
provides delivery services in Vietnam. Grab has a stronger social media presence
than Ahamove with over 1.5 million Facebook likes and a high level of
engagement.
Grab's Instagram page has over 190,000 followers and is used to showcase their
services and promotions. They also use Instagram to engage with their audience
and respond to customer inquiries.
On Twitter, Grab has over 280,000 followers and frequently posts about their
services, promotions, and events. They also use Twitter to respond to customer
inquiries and complaints.
Grab's LinkedIn page has over 50,000 followers and is used to showcase their
services and job openings.
Compared to Grab, Ahamove has a smaller social media presence, but they are
still successful in achieving their social media goals.

Audience Analysis:
Ahamove's target audience is people who need delivery services. This includes
individuals, businesses, and restaurants. Ahamove's target audience is likely to be
tech-savvy and comfortable with using mobile apps for their daily tasks.
There is a gap between what Ahamove is offering and the wants and needs of
their target audience. While Ahamove offers delivery services, they may need to
improve their services to meet the expectations of their target audience. For
example, Ahamove could offer more delivery options such as same-day delivery or
express delivery to meet the needs of their target audience.

Customer Persona:
Based on the research findings, we have created a customer persona for
Ahamove's target audience:
Name: Mai Nguyen
Age: 28
Occupation: Freelance graphic designer
Location: Ho Chi Minh City, Vietnam
Marital status: Single
Income: $1,200 per month
Background: Mai Nguyen is a freelance graphic designer who lives in Ho Chi Minh
City. She works from home, and her clients are mostly small businesses and
startups. Mai Nguyen has a busy lifestyle and often works long hours to meet
deadlines. She enjoys exploring the city and trying out new food places.
Goals: Mai Nguyen's main goal is to save time and reduce stress in her daily life.
She wants to be able to focus more on her work and have more free time to
explore the city and pursue her hobbies.
Challenges: Mai Nguyen faces several challenges in her daily life. She finds it
difficult to balance her work and personal life, and often feels stressed and
overwhelmed. She spends a lot of time commuting around the city, which leaves
her with less time for work and leisure activities. Mai Nguyen also finds it
challenging to manage her finances and save money.
Motivations: Mai Nguyen is motivated by convenience and efficiency. She wants to
be able to complete her tasks quickly and easily, without any hassle or stress. She
values her time and is willing to pay for services that can help her save time and
reduce stress.
Behaviors: Mai Nguyen is active on social media and often uses it to stay
connected with her friends and family. She spends most of her time on her phone
and prefers mobile apps that are easy to use and navigate. Mai Nguyen is also
interested in trying out new services and products that can help her save time and
improve her daily life.

Based on the above research, we can conclude that Ahamove can target
customers like Mai Nguyen who are busy and value convenience and efficiency.
Ahamove's services can help such customers save time and reduce stress in their
daily lives. The company can also target freelancers and small business owners
who are always on the move and need a reliable and affordable delivery service.
Ahamove can use social media platforms like Facebook, Instagram, and Twitter to
reach out to its target audience and promote its services. The company can also
collaborate with influencers and bloggers in the city to create buzz and generate
interest in its services. Overall, Ahamove has a significant potential to grow and
expand its customer base in Ho Chi Minh City and beyond.

Conclusion:
The analysis of Ahamove's social media presence and online reputation revealed
that the company is currently performing well in terms of engagement and
customer satisfaction. However, there is still room for improvement in terms of
increasing brand awareness and expanding their target audience.
Through social listening and monitoring tools, it was found that Ahamove's
customers are primarily interested in fast and reliable delivery services. There was
also a trend of customers using social media to voice their complaints and issues
with the service, highlighting the importance of timely and effective customer
service.
In terms of competitor analysis, the main competitor identified was GrabExpress.
Ahamove can learn from GrabExpress' marketing strategies, such as their use of
influencers and campaigns to promote their brand.
Through audience analysis, it was found that Ahamove's target audience is
primarily young professionals and small businesses in urban areas. A customer
persona was created based on these findings, identifying the typical customer as a
busy urban professional who values convenience and fast delivery services.
Overall, Ahamove has a strong foundation for their social media presence and
customer base, but there are opportunities for growth and improvement. By
focusing on expanding brand awareness and improving customer service,
Ahamove can continue to succeed in the competitive market of delivery services.