Promotion Strategy:

We'll focus on celebrity endorsement for the promotion of DoctorChai apps. As it is a health
related app so there is no better option than sports figure celebrities. On Bangladesh context,
Shakib Al Hasan is the most influential and followed sports person. If our consumer notices
that he is promoting our business, then it'll proved as beneficial for us. And there will be free
trial option on our social media to create buzz. Also, we will promote our apps on other
traditional media like TV, radio and newspaper and on social media like YouTube, Facebook,
Instagram, TikTok etc., we'll run our campaign on these sites as well.
And as we are a new startup and our journey has just started, our key objective of
communication will be to inform people about our apps and services, increase brand
awareness and brand exposer. And most importantly avoid competitors.
For communication message we will be using straight forward message. It’s basically what
the product is, what it does, how much it costs, where you can buy service etc. Our goal is to
giving our consumer the information of a product, not to influence them.
Through our survey, we realized that people are more active in social media rather than
traditional media. We aim to promote our apps in social media platform as most people use it
actively.

Facebook and Instagram Advertising:

Facebook and Instagram both platforms are most effective and affordable promotional tools.
And both platforms are the best to attract new consumer. For both platform we will be using
OVC and poster for our app promotion.
Billboard Advertising:
For highest numbers of views and exposure we will make multiple numbers of billboard ad.
Guerilla Advertising:

Idea is to apply guerilla marketing in our advertising. We will be selecting a few areas inside
Dhaka city. We will put flower planters on the roadside with our advertisement on them. We
will also provide QR codes in these advertisements which will lead the customers directly to
our website through which they can find out more about our apps and services.
Newspaper Advertising:
As many people read newspaper regularly, it will be easy to attract them through newspaper
ad.
YouTube Advertising:
We will approach some YouTube influencer and tell them to create a content about our apps
and services. With this strategy, we can reach their viewers ad some extra exposer easily.
TVC/OVC:
Link: