GUERILLA MARKETING PLAN

Our guerilla marketing plan for Medsphere consists of

following strategies:

BY THROWING A LAUNCH PARTY

We are going to launch of our app by throwing a launch party which is a great way
to make a lot of people aware of your app. We are going to invite those people who
have downloaded the application and ensure to make their experience at the party
memorable and pleasant as it is going to reflect our brand values and it also serves
as a chance to get their loyalty.

BY HIRING BRAND AMBASSADORS

We will also consider hiring college brand ambassadors as it is a great way to get
word of mouth referrals, for example college students who can share our app with
their friends, family and acquaintances because we know that people are more
likely to download and try out the app themselves when that promotion is coming
from someone trusted.

BY STARTING A BLOG

We intend on promoting our application through inbound marketing by creating a

blog and writing helpful content about our application in order to automate and
scale our app download volume and it will also help us in getting qualified
customers to our application and offer them our products.

BY EXPANDING OUR EMAIL LIST

Our next step will be to ensure the conversion of those blog readers to email
subscribers as it serves as a great marketing channel where people can opt in to
receive content and promotions of your product and it is going to ensure maximum
reach for our application.

BY F E A T U R I N G O U R A P P I N A V I D E O O F A

YOUTUBE INFLUENCER

YouTube Influencers can be considered as the most influential people on earth in

modern age and they have even bypassed traditional celebrities and even many TV
networks, that’s why this strategy is going to be very vital in our promotion
campaign.

FACEBOOK VIDEO ADS

We intend on rolling out Facebook video ads for our application as it is one of the
best ways to get a large audience of people to engage with your Ad and it can help
in getting hundreds or thousands of people interested in your app, and at a low
cost.

ANSWER QUESTIONS ON QUORA

Valuable feedback, answers, and commentary to important conversations by the

customers are a few important steps toward successful promotion of your brand
and Quora is considered to be a great platform for these activities as it allows you
to search through questions people have asked and if you are able to solve their
problem or answer their question, you may be able to drive a lot of traffic to your
site.