Mark is a 40-year-old male from the United States who recently had

a car accident and now has mobility issues. He uses a wheelchair to

move around and prefers websites that are easy to navigate using
only a keyboard. Mark is interested in buying a gate that is accessible
and easy to operate.

Kim is a 28-year-old female from Korea who works in the

construction industry. She is interested in buying gate accessories for
a project she is currently working on. Kim is tech-savvy and prefers
websites that have a modern design, are easy to navigate, and
provide detailed product information.

Juha is a 50-year-old male from Finland who is a retired carpenter.

He is interested in buying a wooden gate for his summer cottage.
Juha is not very tech-savvy and prefers websites that are simple to
navigate and provide clear pricing information.

Design Considerations:

For Mark, the website needs to be optimized for keyboard-only

navigation, and all functionality needs to be accessible without a
mouse. The website should also include clear accessibility
information and provide options for purchasing gates that are
designed for mobility-challenged individuals.

For Kim, the website needs to be modern, well-designed, and easy to

navigate. The website should provide detailed product information
and high-quality product images, and should have a section for
customer reviews and ratings.

For Juha, the website needs to be simple and easy to navigate, with
clear pricing information for wooden gates. The website should also
provide detailed product information and a section for customer
reviews and ratings, to help Juha make an informed purchasing
decision.

Localization:
To localize the website for users from Finland and Korea, you
conduct research on the countries' cultures, languages, and
preferences. Based on your research, you decide to use Finnish and
Korean as the secondary languages and incorporate images and
colours that are culturally relevant to users from these countries.
You also ensure that the website is optimized for low internet
connectivity, which is common in rural areas of Finland. Finally, you
provide payment options that are preferred by users from these
countries, such as bank transfers and mobile payment options.
Scenario 1: Mark visits the redesigned website looking for a gate that
is accessible and easy to operate. He uses a wheelchair and needs a
gate that has automatic controls or is easy to open and close without
needing to get out of his chair. Mark navigates the website using his
keyboard and is happy to find that the website is optimized for
keyboard-only navigation. He finds a gate that meets his accessibility
needs and proceeds to purchase it using his credit card. He is pleased
to receive a confirmation email with clear delivery and installation
instructions.

Scenario 2: Kim visits the redesigned website looking for gate

accessories for a construction project she is working on. She is
interested in finding high-quality products with detailed information
and customer reviews. She quickly navigates the website, and finds a
variety of accessories that meet her needs. She reads through the
product descriptions and customer reviews and adds the items to
her cart. She proceeds to checkout, and is able to select her
preferred payment option of mobile payment. She receives a
confirmation email with delivery details and is happy with her
purchase.

Scenario 3: Juha visits the redesigned website looking for a wooden

gate for his summer cottage. He is not very tech-savvy and prefers
simple and easy-to-navigate websites. He quickly finds the wooden
gate section and is pleased to see that the prices are clearly
displayed. He selects a gate that meets his needs but has a few
questions about the installation process.
Problems about website:

The GNF site is a complete disaster.

As consumers rarely view a website's home page, it makes sense to
have as little text as possible; regrettably, the GNF homepage has
more material than what is available on some full websites. The
home page's text is extensive. Users have complained that the site's
(the brand's) header is missing and I have no idea who the webpage
is for. Last, links should allow visitors to access.
swiftly and effectively complete chores (important tasks) while the
home page is obnoxious and overflowing with links that take the user
all over the website illegible buttons that further alienate the user.

It's not exactly a header. excessive text, no topic headers obtrusive

buttons Much too many links Unneeded pictures
It's not exactly a header. Header’s ought to establish a website's
name, logo, and perhaps a tagline. The GNF header features two
annoying images. And even if the site's name is present, the addition
of the company's physical address and phone number.

All excessive text.

This problem is self-evident. the GNF home page features more than
a thousand words. The header has far too much text and
information.
too much text in the page body and over, under, and around the
site's photos.

It's probably impossible to adequately convey in writing how terrible

the link buttons are on the home page of the GNF. placed in the
standard left-hand navigation position bar, all of the buttons are
bright red (apart from the brilliant home button).
The highlighted text is almost completely incomprehensible (in
green).
There are numerous buttons that extend below the fold.
Much too many links
Button text is also poorly coloured and underlined on the GNF.
There are around thirty links on the home page. Most are, as one
might think, blue in colour, although.
Many are the same horrifying bright red colour as the buttons.

Product names should not be links.

Titles and headings: appropriate for a link? Match link name

to page title Be as explicit as possible Action phrases for to
do links Single nouns sparingly; more description works
better short description, if needed (mouse-over pop-up?)
Make links meaningful Coordinate multiple links.

Don’t embed if you want people to stay on a page Make

bullets active, too Make visited and not visited links on a page
obvious (colour change) The links on the GNF home page
are not meaningful, there are far too many
of them, and they do not contribute to the readability of the
site.

How to correct it

Simply put? SIMPLIFY. It is not necessary to strive to squeeze as

much in as possible.
on a main page as much information as feasible. What is required is
to pique the user to explore the website more. If so, does it have
what I need?
captivated by? If so, specifically what am I looking for?

Header

The only thing in the header is the company name in a big, clear font.
lettering. Ideally, the header will remain on every page of the
website.
the user will be taken back to the home page after clicking on it.

Buttons and hyperlinks

Buttons are not necessary on a site like the GNF home page,
so
they have been completely discarded. Additionally, a minimal
number of
hyperlinks have been migrated to the left-hand navigation
bar. The links now
identify, clearly, the products that GNF sells, the services they
provide, and how.
to contact them either for a quote or just a question