UX Research Study — Plan Template Google UX Design Certificate

● Title: creating the Hearty Nibbles Ordering app

● Author: Oluwaremilekun Olaleye, Ux

Researcher,Remiolaleye@HeartyNibbles.com

● Stakeholders: Hearty Nibbles Customers

Introduction
● Date: 5/01/2023
● Project background: We are creating a Hearty Nibbles app to help
people place and pick up orders, so that they can skip in-store lines and
make the payment process easy.

● Research goals: Figure out if placing order in the app actually saves
people time.

● Is it easier to order from the app?

● What other features would you like to see?
Research
● How long does it take to make an order?
questions
● Are users able to order the snacks that they want successfully?
● Is the payment process easy for the customer?

Key ● Time on Task: how much time users spend to order snacks?
Performance ● Conversion rates: How many snacks customers are ordering?
Indicators ● User error rates: How often users get stuck trying to order snacks?
(KPIs) ● System Usability scale: A questionnaire to evaluate customer feedback

● Unmoderated Usability study

● Location: Nigeria, remote ( participants will go through the usability
study in their own homes)
Methodology ● Date: Sessions will take place between 5-25
● 6 Participants will order snacks from the app. Each participant will
complete a questionnaire on their experience.
● Each session will last for 20 to 25 mins.

● Participants are people who go out to swim once or twice in a week

● Participants need to be in Abuja Nigeria
● Participants should be from 16-60
Participants
● Participants should include a fairly even distribution of genders across the
spectrum and people with different abilities including
● 1 user with visual impairment

● Prompt 1: order snacks

★ Prompt 1 followup: How easy or difficult was it to complete this
Script task? Is there anything you would change about the ordering
process?.
● Prompt 2: make Payment
 ★ Prompt 2 followup: How easy or difficult was it to complete this
task? Is there anything you would change about the payment
process?
● Prompt 3: confirm order

★ Prompt 3 Followup: How easy or difficult was it to complete this

task? Is there anything you would change about the confirmation
process?

● Participants will complete a usability study scale. With strongly agree or

strongly
★ I think i would use this app frequently
★ I found the app unnecessarily complex.
★ I thought the app was easy to use
★ I felt very confident using the app
★ I think the app would need the support of a technical person to be
able to use the app
★ I found the app very difficult to use
★ I needed to learn a lot of things before i could get going with the
app.