Ardente Brazilian BBQ App Usability

Study
12/14/2022

UXR
Moehammad Aldin
 Table of Contents

Section 1 Study Details

Section 2 Themes

Section 3 Insights & Recommendations

Study Details
Project Background

This web app was created to make the ordering system simple & easy. Ardente BBQ
customers can easily browse through the web app menu, sort the menu, filter their
menu and use the recommendation with the app. The customer can split the bill too
when it comes to paying the order. It will help Ardente BBQ compete with the
customer, engage more customers and make the customer experience better than
before.
Study Details

Research Questions Participants Methodology

1. How long does the user 5 participants Each session will last for 15-20
browse the menu until they minutes
decide what to order?
2 Females and 3 Males, who
2. Is the user completing the
flow directly? If not, at what lived in suburbs area. Jakrta, face to face
point does the user gets
stuck? Moderated Usability Study
3. How long the user complete
the order? Users were asked to order from
4. Is the user find that the split the app
bill features really useful?
5. Do the user complete the
payment easily?
Prototype Tested

The low-fidelity app prototype for Ardente

Brazilian BBQ was tested and can be
viewed here.
Themes
People want to customized their order
Supporting evidence from the usability study.

● 2 out of 5 total participants said they have allergies

so the have to customized their food

● 3 out of 5 participants frustrated when they cant

customized their order. This means that we need to
add customized order features to help user
customized their order

“for people with allergies like me i think you should consider

the customization feature to custom the order. So people like
me feel safe to order whatever they want. ”
— Participant B
People want cart icon more noticeable

Supporting evidence from the usability study.

● 2 out of 5 participants had a hard time

when looking for the cart icon to order
their food. This means that the icon is
difficult to find for the least users.

● 1 participant give up when looking for

the cart icon to checkout the order
a

“ its hard to find the cart icon its too small and
the color is not contrast with anything else. ”
— Participant D
People want a better recommendation menu

Supporting evidence from the usability study.

● 3 out of 5 participants were confused

when it come to choosing the menu.
This means that the menu layout looks
confusing for the user.

“So i think when i already choose one order i

really want the system suggest me about what's
perfect with the food i already order”
— Participant C
Insights & Recommendations
Research insights

Icon need to be Customization Better

more noticeable options Recommendation

Icon need to be more Users need better User need better

noticeable, with some customization options recommendation in their
badges with bright red when they order the food homepage
color will be helpful
Recommendations

● Add a “favorite food” option in the user profile so users can reorder quickly.

● Add a multiple filter feature.

● Add a more food grouping at the menu

Thank you!